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7 minute read
What is B2B Marketing? Definitions, Strategies, and More
By Miva
We take a look at how to effectively reach your business buyers, wherever they are.
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4 minute read
Marketing to Millennials: 5 Ways Ecommerce Can Absolutely Kill It
By Miva
Knowing how to market to Millennials can mean the difference between success and failure as an online merchant.
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3 minute read
What You Don’t Know About Baby Boomers’ Ecommerce Habits
By Miva
Learn how to convert baby boomers and keep them shopping on your site.
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4 minute read
How the Right Partner Can Improve Your Email Marketing...
By Miva
We take a look at the tools and providers that can help you take your email marketing to the next level.
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7 minute read
Instagram Ecommerce: How to Drive Sales and Boost Your Business
By Tony Huynh
Savvy sellers use Instagram to build their brand. Here’s how you can join them.
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8 minute read
Mobile App vs Website: Which One is Right for Your Ecommerce...
By Benjamin Arp
Find out if, or when, you really need a mobile app for your online store.
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9 minute read
Social Commerce: Using Social Media to Drive Online Sales
By Miva
Want to get more out of your social media efforts? Use social commerce to turn casual followers into loyal customers.
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8 minute read
Ecommerce Branding: How to Attract Shoppers and Build Loyalty
By Miva
The competition in ecommerce is fierce—learn how to use ecommerce branding to set your business apart.
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7 minute read
Fashion SEO: 5 Strategies for Ranking Higher and Captivating...
By Miva
Create a user-focused, fashion forward SEO strategy that drives sales to your business.
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8 minute read
Building the Perfect B2B and B2C Ecommerce Experience with Miva
By Miva
Boost business efficiency and drive growth with a combined B2B and B2C site.
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9 minute read
7 Types of Ecommerce Consumer Personas and How to Influence
By Miva
To generate results and drive conversions on your website, you need to understand your audience—here’s how to do it with consumer personas.
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6 minute read
6 Social Media Trends + Tips Sellers Need in Their Online...
By Tony Huynh
Use social media to keep your business top in mind among today’s social savvy shoppers.
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5 minute read
Plug In Carefully: The Problem with Excess Plugins and Apps
By Miva
We take a look at the most common problems with plugins and how to avoid "app overload".
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A Full-Funnel Approach to Customer Recovery
By Guest Contributor
To convert the maximum number of website visitors into customers, you must cast a wider net. Learn about the full-funnel approach.
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Business Transformation Strategy (Step 3): Scale Marketing...
By Miva
Learn how to prepare your business to effectively bring in and retain customers.
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The Art of Writing Great Content for the Right Audience
By Miva
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Business Transformation Strategy (Step 2): Upgrade Ecommerce...
By Miva
Your business cannot successfully scale sales without scaling back-office systems.
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Sustainability in Ecommerce: How to Serve the Conscious Consumer
By Miva
Consumers are increasingly favoring sustainable businesses when shopping online. Many companies are...
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