How Ecommerce Sellers Can Offset Rising Costs with Dynamic Pricing and Promotions

Rising operational costs are the new normal for ecommerce sellers in 2025. With new tariffs in place, higher shipping fees, and increasingly competitive pricing pressures, maintaining profitability isn’t as simple as increasing prices across the board. Instead, smart sellers are turning to dynamic pricing and targeted promotions to stay competitive, protect their margins, and better serve their customers.

In our recent post, Tariffs & Ecommerce Profitability: What Sellers Need to Know, we explored how the latest trade changes are cutting into margins—and why owning your ecommerce platform is key to survival. This blog is your next step: a tactical guide to dynamic pricing and promotions that put you back in control.

A Guide to Using Dynamic Pricing and Promotions to Maximize Profitability

One-size-fits-all pricing simply doesn’t work in today’s ecommerce environment. That’s why dynamic pricing and promotional strategies are critical for both auto parts ecommerce sellers and B2B operators with complex catalogs. Let’s break down how these tools work—and how to use them strategically.

What is Dynamic Pricing and How Does It Work?

Dynamic pricing allows ecommerce sellers to automatically adjust prices based on real-time factors like demand, competition, inventory levels, and market conditions. Instead of relying on manual price changes or static pricing tiers, sellers can use rules-based engines to automate intelligent pricing decisions at scale.

Miva’s native Custom Pricing Rules make this easy. For example, sellers can:

• • Automatically increase prices during high demand periods

• • Reduce prices to move aging inventory

• • Create competitive pricing rules based on market benchmarks

This is especially valuable for high-SKU environments like auto e commerce, where manually managing prices isn’t realistic.

The Role of Promotions in a High-Cost Ecommerce Environment

More than just a marketing tactic, promotions have the potential to be a strategic lever for cost management and margin recovery. Limited-time offers, bulk discounts, and loyalty rewards help drive conversions, clear inventory, and maintain volume, even as operational expenses rise.

Using Miva’s built-in Promotional Tools, sellers can:

• • Create flash sales with time-based triggers

• • Offer percentage or dollar-off discounts for select collections

• • Set up B2B-specific price groups with exclusive promotions

These tools give businesses the power to reward specific customer segments, like wholesale buyers or repeat purchasers, without requiring developer intervention. Learn why the best ecommerce platforms are no-code capable.

Balancing Customer Loyalty and Profitability

Not every customer is price-sensitive, but every buyer wants to feel like they’re getting value. Dynamic pricing and promotions allow sellers to cater to different buyer personas without sacrificing profit.

Use these tactics to strike the balance:

• • Loyalty-based discounts for long-term customers

• • Volume-based incentives for B2B and wholesale buyers

• • Bundling strategies that increase average order value (AOV) without undercutting margin

This approach is ideal for sellers navigating the tightrope between DTC and wholesale, especially in B2B ecommerce solutions, where buyers expect personalized treatment.

Best Practices for Implementing Dynamic Pricing

Want to make dynamic pricing work for your business? Start here:

1. Audit your current pricing: Identify high-margin and low-margin products. Use Miva’s comprehensive analytics to visualize performance.
2. Define rules based on behavior and demand: Adjust pricing rules based on real-time trends.
3. Test, optimize, repeat: Launch small changes, monitor their impact, and refine. Pricing strategy isn’t set-it-and-forget-it—it’s a growth engine.

Want to rebuild your tech stack to better support these tools? Our Guide for an Ecommerce Migration helps you plan every step of a platform switch (and what to look out for!).

Why Dynamic Pricing and Promotions Are Essential for Ecommerce Sellers in 2025

Market Fluctuations Demand Real-Time Agility

With tariffs adding up to 10–25% on top of existing costs, sellers must respond quickly to margin pressure. Dynamic pricing enables real-time adaptation that static pricing simply can’t provide.

Increased Customer Engagement

Promotions keep customers coming back. A well-timed sale can do more for customer retention than a loyalty email. With the right tools, promotions become part of your overall growth strategy.

Cost Management at Scale

Ultimately, dynamic pricing is a tool for controlling costs. Whether you’re managing international shipping changes or supply chain delays, flexible pricing helps offset the volatility.

Miva: The Best Ecommerce Platform for Dynamic Pricing & Promotions

There’s no value in strategy without execution. That’s why sellers turn to Miva—the no-code platform purpose-built for scaling ecommerce businesses, especially in automotive, wholesale, and B2B ecommerce.

Customizable Pricing Rules

Miva enables merchants to create Price Groups, allowing for tailored pricing strategies based on various criteria. These Price Groups can be configured with specific eligibility requirements, such as targeting all shoppers, only those with a coupon, or specific customer segments, and discount types, including:

• • Specific Sale Price: Set a fixed sale price for selected products.

• • Volume Pricing: Offer discounts based on the quantity of products purchased, encouraging bulk buying.

• • Customer Specific Pricing: Assign unique pricing to individual customers, ideal for B2B relationships where negotiated pricing is common.

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Built-In Promotional Tools

• • Add-on Product Discounts: Encourage upselling by offering discounts on additional products when certain items are purchased.

• • Basket Discounts: Provide discounts based on the total value or quantity of items in a customer's shopping cart.

• • Buy X Get Y Offers: Create promotions where purchasing a certain quantity of a product entitles the customer to additional products at a discount or for free.

Scalability for High SKU Counts

For businesses managing extensive product catalogs—such as those in the automotive ecommerce or wholesale ecommerce platform space—Miva offers scalable solutions:

• • Efficient Product Management: The platform supports the handling of large inventories with ease, allowing for quick updates and organization.

• • Volume Pricing Strategies: Implement tiered pricing models that adjust based on purchase quantities, which is particularly beneficial for wholesale operations.

Comprehensive Analytics

Miva provides detailed analytics that allow merchants to:

• • Monitor promotion performance

• • Analyze customer behavior

• • Optimize pricing models for profitability and engagement

FAQ: Everything You Need to Know About Dynamic Pricing and Miva

What is dynamic pricing and how does it work?
Dynamic pricing uses rules and data to automatically adjust prices based on demand, competition, or other variables. Miva allows businesses to build these rules without needing custom development.

How can Miva help with implementing promotions?
Miva’s built-in promotional engine allows for flash sales, discounts, and bundled pricing—all with simple configuration and no technical expertise required.

Can Miva handle businesses with large product catalogs?
Yes. Miva is designed for high SKU counts, making it the ideal platform for automotive ecommerce websites and wholesale sellers.

Why is owning my ecommerce platform important for dynamic pricing?
When you own your platform, you control your data, pricing, and promotions. This independence is crucial in adapting to rising costs and changes like tariffs or marketplace fees.

Final Thoughts: Adapt or Fall Behind

The pressure on ecommerce sellers is real...but it’s also an opportunity. By embracing dynamic pricing and smarter promotions, you can meet rising costs head-on without compromising growth.

👉 Want to see how it works in real life? Request a demo and explore how the Miva ecommerce platform helps you stay agile, profitable, and in control.