Feeling the squeeze of rising competition? Boost your ecommerce revenue with smart, scalable cross-sell and upsell tactics.
Feeling the squeeze of rising competition? Boost your ecommerce revenue with smart, scalable cross-sell and upsell tactics.
By Miva | April 7, 2025
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Download PDFYou’re not short on traffic. You’re short on margin. If you’re like most ecommerce sellers right now, you’re feeling the squeeze from rising ad costs, new tariffs, and increasing competition. That’s why dialing in your upsell and cross-sell strategy is essential.
But here’s the catch: most platforms make it hard to scale. Managing recommendations, bundles, pricing rules, and customer logic often turns into a manual mess, especially if you’re working with thousands of SKUs or running both DTC and B2B channels.
That’s where mastering cross-selling and upselling becomes a game-changer, and why having the best ecommerce platform can be the difference between a one-time purchase and a repeat customer who consistently buys more.
In an age where customer acquisition costs are climbing and margins are being squeezed by tariffs, fees, and inflation, increasing average order value (AOV) is one of the most effective ways to grow revenue without increasing your ad spend. That’s why ecommerce leaders are doubling down on advanced cross-selling and upselling strategies.
At their core, both tactics rely on one simple truth: most customers are willing to spend a bit more if the offer feels timely, relevant, and valuable.
• Cross-selling suggests complementary products (like selling brake pads with rotors).
• Upselling offers an upgraded or premium version of a product (like suggesting a performance part instead of the standard one).
In verticals like automotive ecommerce, where buyers often need product compatibility, cross-sells can eliminate the guesswork and boost confidence. In B2B ecommerce solutions and wholesale ecommerce platforms, upsells based on quantity tiers or professional-grade product lines can significantly grow cart size.
But making these strategies work at scale requires more than clever copywriting. You need tools that can:
• Understand your customers’ behavior
• Dynamically recommend the right items
• Support complex catalog structures
• Track what works (and what doesn’t)
Unfortunately, not every auto parts ecommerce platform or B2B ecommerce software solution is built for that level of nuance. That’s where Miva comes in.
To implement these tactics effectively, your platform needs to do the heavy lifting—automating recommendations, bundling logic, pricing rules, and in Miva’s case, even checkout offers. Here's how Miva enables ecommerce sellers to maximize AOV with built-in features that don’t require a dev team to launch.
Miva lets you deliver smart, tailored suggestions throughout the shopping experience. Based on behavior like browsing, previous purchases, or items in the cart, Miva can dynamically display relevant cross-sells and upsells to guide customers toward higher-value purchases.
🧰 Example: When a customer adds an air filter to their cart, Miva recommends a cleaning spray that pairs with it—based on buying patterns from similar shoppers.
Whether you’re operating an auto parts ecommerce platform or selling bulk inventory through a wholesale ecommerce platform, relevant recommendations drive trust and revenue.
Miva gives you the flexibility to incentivize larger orders with conditional pricing, volume discounts, and promotions tied to specific customer groups or cart behavior.
🧰 Example: Offer “Buy 2 brake kits, get 10% off” for B2B customers or “Spend $100, get 15% off your next order” for retail buyers.
For businesses navigating B2B ecommerce software solutions or high-volume catalogs, this helps protect margins while driving larger purchases.
Bundle logic is built into Miva, making it easy to group complementary products and set pricing rules. Create preset kits or let the customer build their own bundle—either way, it’s a chance to boost perceived value.
🧰 Example: Create a “winter car care kit” with wipers, antifreeze, and ice scrapers. Miva handles the group pricing and product visibility automatically.
This is especially useful in automotive ecommerce, where bundling compatible parts can streamline purchasing and improve customer confidence.
One of Miva’s most powerful (& underutilized) tools is its Upsale feature, designed specifically to boost AOV during the checkout process. Here’s how it works:
• You select an existing product to offer as an upsale item.
• You link it to one or more products in your catalog.
• Miva then displays the offer during checkout when customers add the related item to their cart.
You can also set:
• Trigger rules (e.g., always show, only if cart total exceeds $50)
• Pricing rules (e.g., standard price, a percentage off, or an absolute discount)
🧰 Example: A customer buys a guitar. At checkout, Miva offers them strings for 25% off—simple, relevant, and easy to accept before completing the order.
This feature is ideal for auto ecommerce businesses looking to suggest installation kits, extended warranties, or accessories at the most decisive moment...checkout. Together, these tools give Miva sellers unmatched control to deliver timely offers, guide smarter purchases, and raise the floor on every transaction.
Miva’s cross-sell and upsell features are built for complexity, which means they shine in the kinds of ecommerce operations most platforms struggle to support. Think large catalogs, wholesale pricing structures, and compatibility-dependent products.
Here are a few real-world-style use cases that show how ecommerce sellers can apply Miva’s features to increase AOV and streamline their sales process:
An automotive ecommerce store specializing in aftermarket parts wants to boost revenue without adding new traffic. They set up Upsale offers in Miva to appear at checkout, triggered by specific product types.
• When a customer adds brake rotors to their cart, they’re offered brake pad grease at 15% off.
• When purchasing headlights, Miva displays an upsell for brighter, longer-lasting bulbs.
Result: A 20% increase in AOV over 60 days, simply by surfacing high-relevance add-ons when customers are ready to check out.
A wholesale ecommerce business selling cleaning supplies to janitorial service companies uses dynamic pricing rules in Miva to reward higher order values.
• Customers who spend over $200 automatically receive a 10% discount.
• Buyers of bundled disinfectant kits receive additional upsells for gloves and masks at reduced prices during checkout.
Result: Larger order sizes, fewer abandoned carts, and more predictable revenue from repeat B2B customers.
Cross-selling and upselling are more than just clever marketing—they’re essential tools for scaling revenue in today’s ecommerce climate. But to do them well, you need an ecommerce platform that understands your products, your customers, and your complexity.
Whether you're managing thousands of SKUs, migrating from another platform, or fine-tuning a B2B ecommerce solution, Miva offers the agility and intelligence to make it happen.
Ready to boost revenue with smarter cross-sells and upsells? Discover why Miva is the best ecommerce platform for automotive, wholesale, and B2B success.
Cross-selling encourages customers to buy related items (e.g., windshield wipers with washer fluid), while upselling promotes a more expensive or feature-rich version of the product they’re considering (e.g., a premium blade set).
Miva automates the process with intelligent recommendations, custom bundles, and dynamic pricing rules, helping sellers show the right product to the right customer at the right time.
Absolutely. Recommendations can be based on customer behavior, prior orders, browsing activity, and more—ideal for both auto parts ecommerce platforms and wholesale ecommerce operations.
Analytics are essential. Miva’s dashboards let you measure how effective each strategy is, from A/B testing bundles to tracking add-on success rates—so you can iterate and improve consistently.
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Miva
Miva offers a flexible and adaptable ecommerce platform that evolves with businesses and allows them to drive sales, maximize average order value, cut overhead costs, and increase revenue. Miva has been helping businesses realize their ecommerce potential for over 20 years and empowering retail, wholesale, and direct-to-consumer sellers across all industries to transform their business through ecommerce.
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