If you’re running a B2B ecommerce business—especially in the industrial or high-SKU space—you already know the pressure of trying to grow outside of Amazon or traditional sales channels. Maybe your catalog is complex. Maybe your ideal customer isn’t scrolling Instagram, but researching solutions on YouTube or LinkedIn.
So how do you actually drive external ecommerce traffic in 2025?
At Camp Miva, ecommerce veteran Rob Stanley laid it all out—100 actionable, scalable strategies to help sellers improve ecommerce visibility, bring in the right buyers, and drive more revenue without relying on marketplaces.
“I was driving like $100,000 a month in revenue from people looking at my how-to videos, going over to my website, and buying the products,” Rob shared. “That was way more than I ever made just running ads on YouTube.”
Let’s unpack how he did it—and how you can, too.
Boost Visibility, Reach More Buyers, and Scale Sales
Rob Stanley didn’t build a seven-figure ecommerce brand and rack up over 50 million content views by luck. His traffic-driving playbook is rooted in real-world experience, proven tools, and B2B-tested tactics.
For ecommerce marketers and brand leaders looking to grow sustainably, the key is external traffic—bringing new buyers to your site from search, video, ads, and beyond. But more importantly, it’s about reaching the right buyers with content that converts.
“Some of these strategies are free, some are paid, some have AI tools that’ll do the work for you,” Rob said. “But no matter your budget, you need to meet your buyers where they are.”
Start Scaling Your Store with Miva: Visit Miva.com.
4 Game-Changing Traffic Tactics for Industrial Ecommerce
1. Layered Traffic Strategy (Free + Paid + AI)
The best ecommerce traffic strategies aren’t one-dimensional. Rob emphasizes the power of blending free, paid, and AI-powered tactics.
“Use Google Keyword Planner. Make sure your titles, descriptions, and meta tags all have those keywords in them,” Rob advised. “People say meta tags don’t matter anymore—I disagree. Do them all.”
Pair that with AI tools like ChatGPT to generate blog outlines, audience personas, and long-tail keyword ideas.
“You can use AI to build up who your ideal customer is—age, interests, industry—then run hyper-targeted campaigns that actually convert.”
2. YouTube and Video SEO
Rob built his first ecommerce success through video, and he’s still all-in on YouTube and short-form content.
“I sold my company with the YouTube channel—50 million views. The real money was people watching a video and buying from my site,” he said. “That’s where the $100k a month came from.”
To win with video SEO:
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• Post raw, helpful tutorials (“not overly polished,” Rob advises)
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• Optimize with niche keywords in the title and description
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• Turn long videos into short clips for platforms like YouTube Shorts, TikTok, and Instagram Reels
“Our shorts that are 25 to 35 seconds perform best across platforms. We tested it. The data doesn’t lie.”
3. Repurpose Content Across Channels
Got a blog post or product demo? Turn it into a dozen assets.
“Just because you put a blog out and Google indexes it doesn’t mean you’re done. Clip it, add AI images, post highlights on social. That’s how you get backlinks and real visibility.”
Industrial ecommerce content doesn’t have to be boring. Think of each asset as fuel for your next email, webinar, or short-form video.
Industrial ecommerce content doesn’t have to be boring. Think of each asset as fuel for your next email, webinar, or short-form video.
Need help building a scalable content strategy? Download Miva’s Traffic Growth Guide to get proven frameworks and tactics for driving external traffic across multiple channels.
4. Strategic PPC and Retargeting
Paid ads can drive traffic fast—but only if they’re focused.
“When I came into Miva, I paused all Google Ads. The keywords were way too generic, and we weren’t getting qualified traffic,” Rob explained. “I relaunched with long-tail, high-intent keywords and instantly saw better results with lower spend.”
Rob also stressed precision:
“Know where your customers are. If they’re on Google and LinkedIn, stop wasting budget on TikTok just because it’s trending.”
Social Proof: Trusted Tactics from a 50M+ View Ecommerce Leader
Rob Stanley doesn’t just preach these strategies; he’s lived them. From creating viral content to leading Miva’s own marketing revamp, his insights reflect a deep understanding of what works across both B2B and DTC ecommerce.
“We’re not editing the podcasts, by the way. They’re raw. If someone sneezes, we leave it in. That realness is what people connect with. The same goes for video and blog content.”
His playbook works because it’s built for how modern buyers search, research, and purchase.
Miva Helps You Capture—and Convert—External Traffic
Bringing visitors to your site is only half the battle. You also need a flexible, conversion-ready ecommerce platform—and that’s where Miva shines.
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• Customizable experiences for B2B and DTC use cases
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• Flexible APIs for CRM and ad platform integrations
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• Advanced tools for SEO, catalog management, and quoting
“If you’re on Miva, you’re already fast,” Rob said. “David and the team built amazing servers and software that work together. But it’s what happens after the click that really matters.”
Want to see how Miva powers ecommerce growth? Explore the Miva ecommerce platform >>
Ready to Build a Scalable Traffic Strategy?
Want to go deeper into the tactics Rob shared at Camp Miva? Our free guide breaks down everything you need to build a modern traffic engine for your ecommerce store.
Get the Miva Traffic Growth Guide and unlock tools, templates, and strategies to attract more qualified buyers.
FAQ
Q: What’s the fastest way to get traffic to my ecommerce site?
Start with targeted PPC ads and combine them with educational content on YouTube or LinkedIn for sustainable growth.
Q: Can content marketing really work for industrial ecommerce?
Yes—especially long-form, how-to, and solution-focused content. Buyers want to solve problems, not just browse catalogs.
Q: Do these strategies work for B2B ecommerce?
Absolutely. Rob’s tactics are tailored for both B2C and B2B, including platforms like LinkedIn and Google Search where industrial buyers do research.
Q: How does Miva help with traffic generation?
Miva supports SEO-friendly structures, flexible APIs for ad tracking tools, and seamless integrations with CRMs and marketing platforms.
Q: What if I don’t have a big team to execute all 100 tactics?
Start small—Rob provides tiered strategies so brands of all sizes can apply what fits their bandwidth, with tools to scale efficiently.
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