--- title: Miva Blog - Browse Miva’s Blog for expert ecommerce strategy, visual content and pro tips for omnichannel enterprise sales. Resources and best practices for online business. | Ecommerce Marketing (2) description: Ecommerce Marketing | Browse Miva's Blog for expert ecommerce strategy, visual content and pro tips for omnichannel enterprise sales. Resources and best practices for online business. (2) --- - [![Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg)](https://www.miva.com) - ![White X close button](https://www.miva.com/images/svg/icons/icon-x-white.svg) - Why Choose Miva - Solutions - [Why Miva Simplify Complexity](https://www.miva.com/why-miva) - [Platform Overview A Complete Ecommerce Solution](https://www.miva.com/platform-overview) - [Miva Connect Real-time Native Connections](https://www.miva.com/miva-connect) - [Vexture AI-powered Product Discovery](https://www.miva.com/vexture) - [PageBuilder No-code Page Creation](https://www.miva.com/pagebuilder) - [MivaPay Flexible Native Payment Solution](https://www.miva.com/mivapay) - Business Type - [B2B Robust Business Tools Built-In](https://www.miva.com/b2b-ecommerce) - [B2C Designed for Agility](https://www.miva.com/b2c-ecommerce-platform) - [Hybrid B2B + B2C, All Managed Together](https://www.miva.com/b2b-dtc-ecommerce-platform) - [Enterprise](https://www.miva.com/enterprise-ecommerce-platform) - Resources - Community - [Customer Stories Case Studies and Featured Stores Built With Miva](https://www.miva.com/customer-stories) - [Technology Partners An Ecosystem Built for Flexibility](https://www.miva.com/partners) - [Agency Partners Helping You Build and Grow](https://www.miva.com/miva-agency-partners) - Resources - [Resource Center Browse Our Extensive Library](https://www.miva.com/ecommerce-strategy-resource-guides) - [Blog Explore Miva Insights on Ecommerce](https://blog.miva.com/) - [Documentation Answers for All Your Miva Questions](https://docs.miva.com/) - [Get Pricing](https://www.miva.com/schedule-demo-admin) [![Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg)](https://www.miva.com) - Why Choose Miva - Solutions - [Why Miva Simplify Complexity](https://www.miva.com/why-miva) - [Platform Overview A Complete Ecommerce Solution](https://www.miva.com/platform-overview) - [Miva Connect Real-time Native Connections](https://www.miva.com/miva-connect) - [Vexture AI-powered Product Discovery](https://www.miva.com/vexture) - [PageBuilder No-code Page Creation](https://www.miva.com/pagebuilder) - [MivaPay Flexible Native Payment Solution](https://www.miva.com/mivapay) - Business Type - [B2B Robust Business Tools Built-In](https://www.miva.com/b2b-ecommerce) - [B2C Designed for Agility](https://www.miva.com/b2c-ecommerce-platform) - [Hybrid B2B + B2C, All Managed Together](https://www.miva.com/b2b-dtc-ecommerce-platform) [![](https://www.miva.com/images/webp/apex-stat.webp)](https://www.miva.com/case-studies/apex-tools) Your Partner for Growth See how Apex Tool drove a 57% revenue lift with Miva's Vexture® solution. - [Enterprise](https://www.miva.com/enterprise-ecommerce-platform) - Resources - Community - [Customer Stories Case Studies and Featured Stores Built With Miva](https://www.miva.com/customer-stories) - [Technology Partners An Ecosystem Built for Flexibility](https://www.miva.com/partners) - [Agency Partners Helping You Build and Grow](https://www.miva.com/miva-agency-partners) - Resources - [Resource Center Browse Our Extensive Library](https://www.miva.com/ecommerce-strategy-resource-guides) - [Blog Explore Miva Insights on Ecommerce](https://blog.miva.com/) - [Documentation Answers for All Your Miva Questions](https://docs.miva.com/) - [Get Pricing](https://www.miva.com/schedule-demo-admin) - ![White, three-lined, menu icon.](https://www.miva.com/images/svg/icons/icon-menu.svg) # Welcome to the Miva Ecommerce Strategy & Inspiration Center Optimize your site and grow your business with industry-leading content. Sign up to receive exclusive ecommerce tips, news, and articles. - Topic ## [Ecommerce Marketing](https://blog.miva.com/tag/ecommerce-marketing) [Ecommerce Selling](https://blog.miva.com/tag/ecommerce-selling) [eCommerce Copywriting Tips to Drive More Sales](https://blog.miva.com/ecommerce-copywriting) Infuse your copy with these best practices to drive more conversions and share the story of your brand. [Learn More](https://blog.miva.com/ecommerce-copywriting) ## [Ecommerce Marketing](https://blog.miva.com/tag/ecommerce-marketing) [Ecommerce Selling](https://blog.miva.com/tag/ecommerce-selling) [How to Write the Perfect Abandoned Cart Email](https://blog.miva.com/abandoned-cart-email) Learn how to lower your customer churn and retain B2B buyers for the long haul. [Learn More](https://blog.miva.com/abandoned-cart-email) ## [Ecommerce Marketing](https://blog.miva.com/tag/ecommerce-marketing) [Turning Fulfillment into Conversions](https://blog.miva.com/ecommerce-fulfillment-and-conversions) If ecommerce fulfillment systems are slow, outdated, and inefficient, your customers might convert somewhere else—find out how to turn “the last mile” into more sales. [Learn More](https://blog.miva.com/ecommerce-fulfillment-and-conversions) ## [Ecommerce Marketing](https://blog.miva.com/tag/ecommerce-marketing) [Levelling Up From SMB to Midmarket Ecommerce](https://blog.miva.com/smb-to-midmarket) What’s in store when you outgrow your small business? [Learn More](https://blog.miva.com/smb-to-midmarket) ## [Ecommerce Marketing](https://blog.miva.com/tag/ecommerce-marketing) [SEM Marketing Best Practices: Transforming Search Into Sales](https://blog.miva.com/sem-marketing) Learn elements of excellent search engine marketing to turbo-charge your paid search campaigns. [Learn More](https://blog.miva.com/sem-marketing) ## [Ecommerce Marketing](https://blog.miva.com/tag/ecommerce-marketing) [Upstream Marketing vs Downstream Marketing](https://blog.miva.com/upstream-marketing-vs-downstream-marketing) Excellent ecommerce marketing requires a blend of long-term “upstream” strategy and short- term “downstream” agility. [Learn More](https://blog.miva.com/upstream-marketing-vs-downstream-marketing) ## [Ecommerce Marketing](https://blog.miva.com/tag/ecommerce-marketing) [Ecommerce Selling](https://blog.miva.com/tag/ecommerce-selling) [Increase Conversion Rates and Improve Average Order Value with...](https://blog.miva.com/affirm-buy-now-pay-later-financing) How to leverage Buy Now, Pay Later to give your customers financing options at checkout [Learn More](https://blog.miva.com/affirm-buy-now-pay-later-financing) ## [Ecommerce Marketing](https://blog.miva.com/tag/ecommerce-marketing) [Ecommerce Selling](https://blog.miva.com/tag/ecommerce-selling) [How Miva Merchants Can Reduce Credit Card Processing Fees](https://blog.miva.com/lower-credit-card-payment-fees-level-2-3-data) Merchants can reduce payment processing costs by putting Level 2/3 data to work. [Learn More](https://blog.miva.com/lower-credit-card-payment-fees-level-2-3-data) ## [Ecommerce Marketing](https://blog.miva.com/tag/ecommerce-marketing) [How to Choose the Right Ecommerce Keywords for Growth](https://blog.miva.com/ecommerce-keywords) Getting your website pages ranked starts with selecting the right keywords—this blog shows you how. [Learn More](https://blog.miva.com/ecommerce-keywords) ## [Ecommerce Marketing](https://blog.miva.com/tag/ecommerce-marketing) [Pet Marketing Strategies For Treat-Worthy Ecommerce](https://blog.miva.com/pet-marketing-ecommerce) Marketing techniques that connect customers with the products they (and their pets) are seeking. [Learn More](https://blog.miva.com/pet-marketing-ecommerce) ## [Ecommerce Marketing](https://blog.miva.com/tag/ecommerce-marketing) [Ecommerce Selling](https://blog.miva.com/tag/ecommerce-selling) [Master Product Descriptions Using ChatGPT's Generator](https://blog.miva.com/how-to-use-chatgpt-product-description-generator) The use of ChatGPT as an AI product description generator might be greeted warily by content... Follow these step-by-step instructions to build ChatGPT prompts for ecommerce product copy. [Learn More](https://blog.miva.com/how-to-use-chatgpt-product-description-generator) ## [Ecommerce Marketing](https://blog.miva.com/tag/ecommerce-marketing) [B2B](https://blog.miva.com/tag/b2b) [Ecommerce Selling](https://blog.miva.com/tag/ecommerce-selling) [Back to Basics: Fundamental B2B Ecommerce Best Practices](https://blog.miva.com/b2b-ecommerce-best-practices) These fundamental B2B practices will help position your store for enduring success. [Learn More](https://blog.miva.com/b2b-ecommerce-best-practices) ## [Ecommerce Marketing](https://blog.miva.com/tag/ecommerce-marketing) [Ecommerce Selling](https://blog.miva.com/tag/ecommerce-selling) [The Ultimate Ecommerce Merchandising Guide for Your Website](https://blog.miva.com/website-merchandising-for-ecommerce-products) Implement these product merchandising best practices to increase sales of your most valuable assets. [Learn More](https://blog.miva.com/website-merchandising-for-ecommerce-products) New ## [Ecommerce Marketing](https://blog.miva.com/tag/ecommerce-marketing) [Ecommerce Selling](https://blog.miva.com/tag/ecommerce-selling) [8 Elements of Great Product Descriptions—Customer-Centric Copy](https://blog.miva.com/great-product-descriptions) Effective copy—whether written by hand or product description generator—starts with these best practices. [Learn More](https://blog.miva.com/great-product-descriptions) ## [Ecommerce Marketing](https://blog.miva.com/tag/ecommerce-marketing) [Ecommerce Selling](https://blog.miva.com/tag/ecommerce-selling) [Unlocking Growth with PayPal Express Checkout](https://blog.miva.com/paypal-express-checkout) Find out how implementing PayPal Express Checkout on your Miva store can give customers more reasons to convert. [Learn More](https://blog.miva.com/paypal-express-checkout) ## [Ecommerce Marketing](https://blog.miva.com/tag/ecommerce-marketing) [B2B](https://blog.miva.com/tag/b2b) [What Is B2B Marketing? Understanding B2B Marketing & Strategies](https://blog.miva.com/what-is-b2b-marketing) A comprehensive definition of B2B marketing channels to help you effectively reach your business buyers. [Learn More](https://blog.miva.com/what-is-b2b-marketing) New ## [Ecommerce Marketing](https://blog.miva.com/tag/ecommerce-marketing) [Ecommerce Selling](https://blog.miva.com/tag/ecommerce-selling) [Ecommerce Website vs App: Which One is Right for Your Ecommerce...](https://blog.miva.com/mobile-app-vs-website) Find out if, or when, you really need a mobile app for your online store. [Learn More](https://blog.miva.com/mobile-app-vs-website) New ## [Ecommerce Marketing](https://blog.miva.com/tag/ecommerce-marketing) [Ecommerce Selling](https://blog.miva.com/tag/ecommerce-selling) [Ecommerce Branding: How to Attract Shoppers and Build Loyalty](https://blog.miva.com/ecommerce-branding) The competition in ecommerce is fierce—learn how to use ecommerce branding to set your business apart.  [Learn More](https://blog.miva.com/ecommerce-branding) New ## [Ecommerce Marketing](https://blog.miva.com/tag/ecommerce-marketing) [B2B](https://blog.miva.com/tag/b2b) [Building the Perfect B2B and B2C Ecommerce Experience with Miva](https://blog.miva.com/building-the-perfect-b2b-and-b2c-ecommerce-experience) Boost business efficiency and drive growth with a combined B2B and B2C site. [Learn More](https://blog.miva.com/building-the-perfect-b2b-and-b2c-ecommerce-experience) ## [Ecommerce Marketing](https://blog.miva.com/tag/ecommerce-marketing) [Ecommerce Selling](https://blog.miva.com/tag/ecommerce-selling) [What You Don’t Know About Baby Boomers’ Ecommerce Habits](https://blog.miva.com/baby-boomers-online-shopping) Learn how to convert Baby Boomers and keep them shopping on your site. [Learn More](https://blog.miva.com/baby-boomers-online-shopping) ![White Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg) Powering the Next Era of Intelligent, Connected Commerce. [Get Pricing](https://www.miva.com/schedule-demo-admin) - [![White Facebook logo.](https://www.miva.com/images/svg/icons/icon-white-facebook.svg)](https://www.miva.com/social/facebook) - [![White X logo.](https://www.miva.com/images/svg/icons/icon-white-x.svg)](https://www.miva.com/social/x) - [![White LinkedIn logo.](https://www.miva.com/images/svg/icons/icon-white-linkedin.svg)](https://www.miva.com/social/linkedin) - [![White Instagram logo.](https://www.miva.com/images/svg/icons/icon-white-instagram.svg)](https://www.miva.com/social/instagram) ![Badge displaying that Miva was named Best Ecommerce Platform in 2020 by Vendors In Partnership.](https://www.miva.com/images/badges/best-ecomm-platform-2020.webp) - Solutions - [Why Miva](https://www.miva.com/why-miva) - [Platform Overview](https://www.miva.com/platform-overview) - [Miva Connect](https://www.miva.com/miva-connect) - [Vexture](https://www.miva.com/vexture) - [PageBuilder](https://www.miva.com/pagebuilder) - [MivaPay](https://www.miva.com/mivapay) - [MultiStorefront](https://www.miva.com/miva-multistorefront) - Business Type - [B2B](https://www.miva.com/b2b-ecommerce) - [B2C](https://www.miva.com/b2c-ecommerce-platform) - [Hybrid](https://www.miva.com/b2b-dtc-ecommerce-platform) - Community - [Customer Stories](https://www.miva.com/customer-stories) - [Technology Partners](https://www.miva.com/partners) - [Agency Partners](https://www.miva.com/miva-agency-partners) - [Forums](https://www.miva.com/forums/) - Resources - [Resource Center](https://www.miva.com/ecommerce-strategy-resource-guides) - [Blog](https://blog.miva.com/) - [Documentation](https://docs.miva.com/) - [App Store](https://apps.miva.com/) - [Miva Releases](https://www.miva.com/product-releases) - Compare Miva - [With Shopify](https://www.miva.com/miva-vs-shopify-plus) - [With BigCommerce](https://www.miva.com/miva-vs-bigcommerce) - [With Adobe Commerce (Magento)](https://www.miva.com/miva-vs-adobe-commerce-magento) - [With Salesforce Commerce](https://www.miva.com/miva-vs-salesforce-commerce) - Company - [About](https://www.miva.com/company) - [Leadership](https://www.miva.com/company/leadership) - [Diversity & Inclusion](https://www.miva.com/company/diversity-inclusion) - [Careers](https://www.miva.com/company/careers) - [Press Center](https://www.miva.com/press/) Copyright © 1997 – 2026 Miva®, Miva Merchant®, MivaPay®, Camp Miva®, Miva Connect®, Vexture®, Miva, Inc. All Rights Reserved. Terms & Policies - [Privacy Policy](https://www.miva.com/privacy) - [Cookie Policy](https://www.miva.com/cookie-policy) - [Job Applicants Privacy](https://www.miva.com/miva-applicant-privacy-notice) - [Intellectual Property](https://www.miva.com/intellectualproperty) - [Terms of Service](https://www.miva.com/pdf/SaaS_TOS.pdf) - [Non-Compliance Policy](https://www.miva.com/miva-software-updates) ```json { "@context" : "https://schema.org", "@id" : "https://blog.miva.com/#webpage", "@type" : "CollectionPage", "about" : { "@id" : "https://www.miva.com/#organization" }, "description" : "Expert ecommerce strategy, visual content, and pro tips for omnichannel enterprise sales. 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