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By Brennan Heyde
Your shoppers are mobile…are you? Discover why m commerce is the future of online selling.
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According to InMobi, 82% of Americans now make purchases on a mobile device. People are turning to their phones to find new products, research information, and ultimately buy products.
As a merchant, what does this surge in mobile shopping mean for you? To capture attention of shoppers in the current commercial landscape, your brand needs to be able to meet your customers where they are. In this article, we discuss what mobile commerce is, what it provides for the customer experience, and how you can leverage it for your business.
Mobile commerce (also known as m commerce) is the use of any mobile device to conduct commercial transactions via the Internet. In other words, mobile commerce is any transaction completed on a mobile device—paying bills, transferring money, signing up for a subscription, and the purchase and sale of goods and services.
Mobile commerce is a subset of ecommerce. M commerce makes it even easier for shoppers to buy things online at their convenience and for businesses to reach new shoppers to sell to customers no matter which device they’re on.
The different types of mobile commerce transactions include:
According to InMobi, mobile commerce sales are expected to reach $437 billion by 2022. As more shoppers use their phones to buy online, the complex customer becomes more multifaceted and shaped multiple channels and devices. To stay competitive in the current commercial landscape, your business needs to capitalize on this growth.
A solid mobile commerce strategy is key to thriving in modern ecommerce. Today’s shoppers seek convenience. As a business owner, you want your products to be available to your customers anytime, anywhere. A mobile commerce strategy can help you engage with shoppers on a touchpoint that is easy and accessible for them, putting you in a better position to attract your ideal customers, make their lives easier, and encourage customer loyalty.
M commerce benefits both consumers and online businesses. Shoppers can purchase just about anything from their mobile device, while online businesses have greater reach and visibility when selling their merchandise online.
Mobile commerce provides flexibility, comfort, and spontaneity. Shoppers can order groceries online, pay utility bills, and shop for new sneakers—all on their mobile device. Many shoppers carry their phones wherever they go, making on-the-go shopping and browsing even easier than before. M commerce offers consumers the convenience of being able to purchase what they need when they need it.
M commerce provides another channel for online sellers to engage their customers and drive sales for their business. Mobile commerce is convenient, adaptable, and accessible, providing opportunities to create an even better customer experience.
Here are some additional advantages of m commerce:
Although mobile commerce has a lot to offer, there are some challenges for your business to consider. Here is how to overcome some of these:
As shoppers continue to use features that are unique to mobile devices, mobile commerce will become faster, more seamless, and more focused on delivering a customer-centric experience. Developers and ecommerce solutions will implement new technology to entice mobile shoppers throughout the whole buyer journey.
Here are some m commerce trends to watch for:
What comes next? As you continue to scale and differentiate your online business, you need to have a mobile strategy that aligns with both their business and their customers.
Every shopper who owns a mobile device is a potential customer. By providing what shoppers need to explore your brand and purchase your products, you'll be able to turn them into loyal customers. A mobile strategy enables you to deliver that speed and convenience that reaches customers where they are and helps them complete their journey in the shortest time possible.
To enhance your online store for mobile customers, you’ll want to consider things like having a mobile-ready website, a mobile app, push notifications, SMS marketing, mobile-friendly content, and customer engagement strategies. To learn more, download our guide to enhancing your online store for mobile shoppers.
Miva offers a flexible and adaptable ecommerce platform that evolves with businesses and allows them to drive sales, maximize average order value, cut overhead costs, and increase revenue. Miva has been helping businesses realize their ecommerce potential for over 20 years and empowering retail, wholesale, and direct-to-consumer sellers across all industries to transform their business through ecommerce.