--- title: Why Your Successful Business Still Needs a Great Ecommerce Website description: Your business is winning, but a website can bring even more wins. We cover why a good website is important and bust common myths about ecommerce websites. image: https://blog.miva.com/hubfs/Imported_Blog_Media/1909-Succeeding-Despite-YourWebsite-2-1.png --- - [![Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg)](https://www.miva.com) - ![White X close button](https://www.miva.com/images/svg/icons/icon-x-white.svg) - Why Choose Miva - Solutions - [Why Miva Simplify Complexity](https://www.miva.com/why-miva) - [Platform Overview A Complete Ecommerce Solution](https://www.miva.com/platform-overview) - [Miva Connect Real-time Native Connections](https://www.miva.com/miva-connect) - [Vexture AI-powered Product Discovery](https://www.miva.com/vexture) - [PageBuilder No-code Page Creation](https://www.miva.com/pagebuilder) - [MivaPay Flexible Native Payment Solution](https://www.miva.com/mivapay) - Business Type - [B2B Robust Business Tools Built-In](https://www.miva.com/b2b-ecommerce) - [B2C Designed for Agility](https://www.miva.com/b2c-ecommerce-platform) - [Hybrid B2B + B2C, All Managed Together](https://www.miva.com/b2b-dtc-ecommerce-platform) - [Enterprise](https://www.miva.com/enterprise-ecommerce-platform) - Resources - Community - [Customer Stories Case Studies and Featured Stores Built With Miva](https://www.miva.com/customer-stories) - [Technology Partners An Ecosystem Built for Flexibility](https://www.miva.com/partners) - [Agency Partners Helping You Build and Grow](https://www.miva.com/miva-agency-partners) - Resources - [Resource Center Browse Our Extensive Library](https://www.miva.com/ecommerce-strategy-resource-guides) - [Blog Explore Miva Insights on Ecommerce](https://blog.miva.com/) - [Documentation Answers for All Your Miva Questions](https://docs.miva.com/) - [Get Pricing](https://www.miva.com/schedule-demo-admin) [![Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg)](https://www.miva.com) - Why Choose Miva - Solutions - [Why Miva Simplify Complexity](https://www.miva.com/why-miva) - [Platform Overview A Complete Ecommerce Solution](https://www.miva.com/platform-overview) - [Miva Connect Real-time Native Connections](https://www.miva.com/miva-connect) - [Vexture AI-powered Product Discovery](https://www.miva.com/vexture) - [PageBuilder No-code Page Creation](https://www.miva.com/pagebuilder) - [MivaPay Flexible Native Payment Solution](https://www.miva.com/mivapay) - Business Type - [B2B Robust Business Tools Built-In](https://www.miva.com/b2b-ecommerce) - [B2C Designed for Agility](https://www.miva.com/b2c-ecommerce-platform) - [Hybrid B2B + B2C, All Managed Together](https://www.miva.com/b2b-dtc-ecommerce-platform) [![](https://www.miva.com/images/webp/apex-stat.webp)](https://www.miva.com/case-studies/apex-tools) Your Partner for Growth See how Apex Tool drove a 57% revenue lift with Miva's Vexture® solution. - [Enterprise](https://www.miva.com/enterprise-ecommerce-platform) - Resources - Community - [Customer Stories Case Studies and Featured Stores Built With Miva](https://www.miva.com/customer-stories) - [Technology Partners An Ecosystem Built for Flexibility](https://www.miva.com/partners) - [Agency Partners Helping You Build and Grow](https://www.miva.com/miva-agency-partners) - Resources - [Resource Center Browse Our Extensive Library](https://www.miva.com/ecommerce-strategy-resource-guides) - [Blog Explore Miva Insights on Ecommerce](https://blog.miva.com/) - [Documentation Answers for All Your Miva Questions](https://docs.miva.com/) - [Get Pricing](https://www.miva.com/schedule-demo-admin) - ![White, three-lined, menu icon.](https://www.miva.com/images/svg/icons/icon-menu.svg) # Why Your Successful Business Still Needs a Great Ecommerce Website By Miva | September 27, 2019 - [Ecommerce Selling](https://blog.miva.com/tag/ecommerce-selling) ![ecommerce website featuring automotive parts](https://blog.miva.com/hubfs/Imported_Blog_Media/1909-Succeeding-Despite-YourWebsite-2-1.png) ### Before You Read On... See why top ecommerce brands use Miva’s no-code platform to run multiple stores, manage massive catalogs, and grow their revenue. [Book a Demo of Miva](https://www.miva.com/schedule-demo-admin) It’s 2019—we live in a world dominated by good-looking websites and mobile devices. If your business has achieved success despite not having a robust and [sophisticated website](https://blog.miva.com/why-you-need-a-ecommerce-website), we tip our hats to you. That’s truly a remarkable feat. As you continue to operate, you may realize the need to scale your business. A website can significantly impact your brand, particularly how your target customers see your company compared to other businesses on the market. While embracing the now is great, thinking about the future is better. This means having a website that can help you realize your fullest potential as an online business. In this article, we’ll cover the reasons why you need to sell online with a good site. ## You’ll Attract a New Set of Customers It’s tempting to stick to the same formula if you’ve been doing well. But here’s the thing: studies suggest that [87 percent of shoppers](https://www.retaildive.com/news/87-of-shoppers-now-begin-product-searches-online/530139/) research products online before purchasing. That’s a large amount of untapped customers. Having a good website (and some [strategic SEO](https://blog.miva.com/ultimate-seo-checklist)) is key to getting your company found online and prevents you from losing out to a competitor who does. ## You Get to Make An (Even Better) First Impression In the online world, “don’t judge a book by its cover” basically goes out the window. First impressions matter…and they matter a lot. [75 percent of consumers](https://www.kinesisinc.com/the-truth-about-web-design/) admit that they base a company’s credibility on its website design alone, while [50 percent of users](https://www.bluecorona.com/blog/20-web-design-facts-small-business-owners/) think that having a site that isn’t mobile-responsive means that the company doesn’t care (even when you do!). Having a modern, sophisticated website offers a clear view into why your company is great. Shoppers want to see your values and brand voice and they expect things like easy navigation and clear calls to action. Think of it this way: How can shoppers trust you if your website doesn’t give them a reason to? Remember—your competition is just a new tab away.  ## Your Site Can Increase Conversions An Amazon storefront or marketplace might be pulling in sales for you at the moment. However, a sophisticated platform gives you the ability to do things like capture [user reviews](https://marketingland.com/survey-customers-more-frustrated-by-how-long-it-takes-to-resolve-a-customer-service-issue-than-the-resolution-38756), offer personalized product recommendations, and hone in on web analytics and data that can help you improve your online strategy and generate more sales down the line. With convenience being the [top motivator for customers shopping online](https://chainstoreage.com/technology/survey-consumers-prefer-the-same-online-retailers-across-generations), your business can profit from a website that offers the features and information your customers are looking for. [![Whitepaper about increasing conversions in your website](https://blog.miva.com/hs-fs/hubfs/CTA_21@2x.jpg?width=772&name=CTA_21@2x.jpg)](https://cta-redirect.hubspot.com/cta/redirect/5193374/be2d7142-e623-4b22-b913-80fdb1bbf257) ## You Can Future-Proof Your Business The ecommerce world moves lightning fast. If you don’t have a modern website, your business is more likely to fall from its high peak. A prime example? Sears—a once popular retail giant who crumbled due to its lack of innovation with retail trends. Don’t get lost in the shuffle with a website that holds you back. A great website can also wear many hats for your business, from a sales machine and brand ambassador to persuasive marketer and support guru. Plus, it can do all of that 24/7. As you prepare for the future, your website is a profitable tool that can grow with you. Websites are here to stay, and your digital presence can be just as important as your physical products (if not more). [Thirty percent](https://assets.kpmg/content/dam/kpmg/xx/pdf/2017/01/the-truth-about-online-consumers.pdf) of consumers would rather buy from a website that they purchased from previously—why not turn them into[loyal, repeat customers](https://blog.miva.com/simple-ways-increase-clv) with a website that addresses their needs? A good ecommerce site helps you increase sales, lower costs, and display your competitive edge, even as your industry continues to change.[![Ecommerce Website Assessment](https://blog.miva.com/hs-fs/hubfs/Imported_Blog_Media/5099ad95-e843-4cde-abf8-0bed883c09c4-May-03-2021-04-44-10-19-PM-3-1.png?width=1540&height=400&name=5099ad95-e843-4cde-abf8-0bed883c09c4-May-03-2021-04-44-10-19-PM-3-1.png)](https://cta-redirect.hubspot.com/cta/redirect/5193374/5099ad95-e843-4cde-abf8-0bed883c09c4) ###### **Are you succeeding *despite* your website? In this guide, we address the misconceptions keeping countless businesses from realizing their true potential:** [![CTA_Download_Guide@2x](https://blog.miva.com/hs-fs/hubfs/CTA_Download_Guide@2x.png?width=178&name=CTA_Download_Guide@2x.png)](https://cta-redirect.hubspot.com/cta/redirect/5193374/9dd249f4-3fc9-4224-a27c-c201262c5068) Love it? Share it! -   -   -   -   [Back to top](https://blog.miva.com/why-you-need-a-ecommerce-website#postAnchor) ### Want to read this blog offline? No worries, download the PDF version now and enjoy your reading later... Download PDF ![Image of Miva.](https://blog.miva.com/hubfs/Miva%2010/Miva%2010%20Email%20images/miva-logo-square.png) Miva Miva offers a flexible and adaptable ecommerce platform that evolves with businesses and allows them to drive sales, maximize average order value, cut overhead costs, and increase revenue. Miva has been helping businesses realize their ecommerce potential for over 20 years and empowering retail, wholesale, and direct-to-consumer sellers across all industries to transform their business through ecommerce. [Visit Website](https://www.miva.com/) ![White Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg) Powering the Next Era of Intelligent, Connected Commerce. 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All Rights Reserved. Terms & Policies - [Privacy Policy](https://www.miva.com/privacy) - [Cookie Policy](https://www.miva.com/cookie-policy) - [Job Applicants Privacy](https://www.miva.com/miva-applicant-privacy-notice) - [Intellectual Property](https://www.miva.com/intellectualproperty) - [Terms of Service](https://www.miva.com/pdf/SaaS_TOS.pdf) - [Non-Compliance Policy](https://www.miva.com/miva-software-updates) ```json { "@context" : "https://schema.org", "@id" : "https://blog.miva.com/why-you-need-a-ecommerce-website#webpage", "@type" : "WebPage", "description" : "Your business is winning, but a website can bring even more wins. 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