Turning Fulfillment into Conversions
By Vanessa Loughty
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If you’re among the many ecommerce merchants whose target market includes hobbyists and enthusiasts, you’re in luck. With a bit of effort, you can harness this enthusiasm in ways that can advance your brand and increase your sales. The key is prioritizing two-way engagement and giving your customers outlets to share their energy and expertise with both each other and your prospective shoppers. All you need to do is create ways to engage your customers and give them outlets to share their energy and expertise with your existing and prospective shoppers. In this article, we’ll discuss some of the ways you can tap into hobbyist excitement to provide your site with content, exposure, and authority-building reviews that will help you build your brand and your business.
Start by building a store that does more than just offer products at a competitive price. To win the loyalty of hobbyists, you’ll also need to:
Consider turning your online store into a hobby hub, a place where enthusiasts can meet, share ideas, and find helpful resources. Automotive ecommerce store Xtreme Diesel Performance (XDP) is a great example of this in practice. Through clever automotive parts website design, XDP engages with a large and enthusiastic audience.
XDP employs several of the following strategies to capture customer interest and encourage engagement:
Creating a hobby hub doesn’t just benefit your customers. XDP, the auto parts ecommerce store referenced above, saw their conversion rates increase by 24% the year they implemented these hobbyist-friendly features.
Today, online conversations and image sharing is the new word of mouth. Once you have created a hub for enthusiastic customers to visit, put the user-generated content they provide to good use. Interact with them on social media, show off their glowing reviews, and feature their creations—whether these are custom builds or helpful guides for other hobbyists—on your site to draw new customers in.
Focusing on customer motivations, satisfaction, experience, and content can help you build an online store that turns hobbyists into the best brand ambassadors you could ask for.
Interested in learning more about how automotive ecommerce merchants can create a premier online shopping experience? Check out the blog.
Miva offers a flexible and adaptable ecommerce platform that evolves with businesses and allows them to drive sales, maximize average order value, cut overhead costs, and increase revenue. Miva has been helping businesses realize their ecommerce potential for over 20 years and empowering retail, wholesale, and direct-to-consumer sellers across all industries to transform their business through ecommerce.