--- title: Maximize Post-Holiday Ecommerce Growth & Success description: Keep the momentum going for post-holiday ecommerce with these excellent techniques for building business when seasonal traffic slows down. image: https://blog.miva.com/hubfs/Newsletter/3%20Tips%20to%20Boost%20Your%20Post-Holiday%20Strategy.png --- - [![Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg)](https://www.miva.com) - ![White X close button](https://www.miva.com/images/svg/icons/icon-x-white.svg) - Why Choose Miva - Solutions - [Why Miva Simplify Complexity](https://www.miva.com/why-miva) - [Platform Overview A Complete Ecommerce Solution](https://www.miva.com/platform-overview) - [Miva Connect Real-time Native Connections](https://www.miva.com/miva-connect) - [Vexture AI-powered Product Discovery](https://www.miva.com/vexture) - [PageBuilder No-code Page Creation](https://www.miva.com/pagebuilder) - [MivaPay Flexible Native Payment Solution](https://www.miva.com/mivapay) - Business Type - [B2B Robust Business Tools Built-In](https://www.miva.com/b2b-ecommerce) - [B2C Designed for Agility](https://www.miva.com/b2c-ecommerce-platform) - [Hybrid B2B + B2C, All Managed Together](https://www.miva.com/b2b-dtc-ecommerce-platform) - [Enterprise](https://www.miva.com/enterprise-ecommerce-platform) - Resources - Community - [Customer Stories Case Studies and Featured Stores Built With Miva](https://www.miva.com/customer-stories) - [Technology Partners An Ecosystem Built for Flexibility](https://www.miva.com/partners) - [Agency Partners Helping You Build and Grow](https://www.miva.com/miva-agency-partners) - Resources - [Resource Center Browse Our Extensive Library](https://www.miva.com/ecommerce-strategy-resource-guides) - [Blog Explore Miva Insights on Ecommerce](https://blog.miva.com/) - [Documentation Answers for All Your Miva Questions](https://docs.miva.com/) - [Get Pricing](https://www.miva.com/schedule-demo-admin) [![Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg)](https://www.miva.com) - Why Choose Miva - Solutions - [Why Miva Simplify Complexity](https://www.miva.com/why-miva) - [Platform Overview A Complete Ecommerce Solution](https://www.miva.com/platform-overview) - [Miva Connect Real-time Native Connections](https://www.miva.com/miva-connect) - [Vexture AI-powered Product Discovery](https://www.miva.com/vexture) - [PageBuilder No-code Page Creation](https://www.miva.com/pagebuilder) - [MivaPay Flexible Native Payment Solution](https://www.miva.com/mivapay) - Business Type - [B2B Robust Business Tools Built-In](https://www.miva.com/b2b-ecommerce) - [B2C Designed for Agility](https://www.miva.com/b2c-ecommerce-platform) - [Hybrid B2B + B2C, All Managed Together](https://www.miva.com/b2b-dtc-ecommerce-platform) [![](https://www.miva.com/images/webp/apex-stat.webp)](https://www.miva.com/case-studies/apex-tools) Your Partner for Growth See how Apex Tool drove a 57% revenue lift with Miva's Vexture® solution. - [Enterprise](https://www.miva.com/enterprise-ecommerce-platform) - Resources - Community - [Customer Stories Case Studies and Featured Stores Built With Miva](https://www.miva.com/customer-stories) - [Technology Partners An Ecosystem Built for Flexibility](https://www.miva.com/partners) - [Agency Partners Helping You Build and Grow](https://www.miva.com/miva-agency-partners) - Resources - [Resource Center Browse Our Extensive Library](https://www.miva.com/ecommerce-strategy-resource-guides) - [Blog Explore Miva Insights on Ecommerce](https://blog.miva.com/) - [Documentation Answers for All Your Miva Questions](https://docs.miva.com/) - [Get Pricing](https://www.miva.com/schedule-demo-admin) - ![White, three-lined, menu icon.](https://www.miva.com/images/svg/icons/icon-menu.svg) # Maximize Post-Holiday Ecommerce Growth & Success By Vanessa Loughty | November 27, 2023 - [Ecommerce Selling](https://blog.miva.com/tag/ecommerce-selling) ![Woman shops on phone with Christmas tree in background.](https://blog.miva.com/hubfs/Newsletter/3%20Tips%20to%20Boost%20Your%20Post-Holiday%20Strategy.png) ### Before You Read On... See why top ecommerce brands use Miva’s no-code platform to run multiple stores, manage massive catalogs, and grow their revenue. [Book a Demo of Miva](https://www.miva.com/schedule-demo-admin) As each bustling [holiday ecommerce season](https://blog.miva.com/6-indispensable-holiday-shipping-tips-for-online-retailers-shipstation) eventually winds down, businesses often enter a more subdued sales environment, with lower traffic and customers who have less money to spend. January and February are widely known as [the slowest months of the year](https://internetretailing.net/january-ecommerce-sales-more-than-a-quarter-down-on-december-imrg/) for ecommerce traffic. However, this shift doesn’t mean that customer engagement and revenue need to drop off. A thoughtful [post-holiday ecommerce strategy](https://blog.miva.com/3-tips-to-boost-your-post-holiday-strategy) can ensure that the customer connection fostered during the holiday season carries forward into long term business and loyalty—here are several techniques to ignite your post-holiday ecommerce game plan. ## **Leverage Email Marketing** One of the great benefits of [a busy Black Friday](https://blog.miva.com/black-friday-ecommerce) and holiday season is the influx of new customer data you’ll be able to acquire and put to work. One of the simplest and most effective ways to do this is via email. Post-holiday, a good focus is using email to engage customers who have recently made holiday purchases, especially new customers who have shared their email address for the first time. [Devise a new email marketing campaign](https://blog.miva.com/5-strategies-ecommerce-email-marketing) which specifically acknowledges and says thank you for recent orders, along with new offers for discounts, exclusive items, or other perks. Another approach puts less emphasis on discount offers and instead uses the post-holiday period to share more content about brand, industry, and how to use products. This builds a value relationship with the brand which will pay off in seasons to come. ## **Implement Loyalty Programs** Loyalty programs are a fantastic way to encourage repeat purchases and boost customer retention. By offering points, coupons, or freebies for various interactions such as purchases, referrals, or reviews, customers see that there are tangible benefits to shop at your store. [Read a guest post exploring top brands' loyalty programs here.](https://blog.miva.com/guest-article-what-makes-a-loyalty-program-successful) A tiered rewards system adds more inspiration to purchase, with customers unlocking more benefits as they accumulate points. Exclusive access to sales or personalized rewards that buyers can unlock and self-select create a feeling of exclusivity and even excitement, fostering a deeper connection with your brand. ## **Optimize Your Website for Conversions** Websites should be optimized for conversions year-round. However, the post-holiday period is especially valuable to retool content and site features for maximum conversions. If new traffic is more scarce in the weeks and months just after the holidays, sellers can make up the difference by coaxing more conversions from their existing audience. [There are many tested methods for conversion optimization, which we have compiled into this useful guide.](https://www.miva.com/guide-ecommerce-conversion-rate-optimization-cro) [![What if you could double your sales without more traffic?](https://no-cache.hubspot.com/cta/default/5193374/5e4f9194-a435-4de3-8995-0e33a6e71e43.png)](https://cta-redirect.hubspot.com/cta/redirect/5193374/5e4f9194-a435-4de3-8995-0e33a6e71e43) In addition to following best practices for site speed, streamlined checkout, strong CTAs, and other common conversion techniques, it’s valuable to think about your entire online shopping experience as an invitation to conversion. Core processes like product discovery, ordering, checkout, and fulfillment can each become [conversion drivers](https://blog.miva.com/payment-gateway-integration-services-benefits-best-practices) if you provide personalized, excellent service. For shoppers who were first introduced to your business during the holiday season, the post-holiday period is an excellent time to cement an impression of your business as a powerhouse of efficiency and customer satisfaction. ## **Diversify Your Product Range** Post-holiday ecommerce results can tell you which of your offerings are popular, well-priced, best meet the needs of your buyers. With this information, the new year is a great time to [reassess the product line](https://blog.miva.com/great-products-start-great-story) and introduce new items to fill “gaps” between your other products. Launching new items is a great reason to reach out to shoppers who have recently visited your store during the holidays. Letting them know that you are always striving to bring new and better solutions identifies your business as a great source for products going forward. ## **Try Retargeting Campaigns** [Retargeting campaigns](https://blog.miva.com/using-retargeting-to-amp-up-your-ecommerce) offer a second chance to engage customers who browsed your site but left without making a purchase. Search and display ad campaigns can be set to target previous site visitors whose browsing data was captured.  During increased holiday traffic, you may find a much larger group of site visitors (and abandoned carts) which can be reactivated with retargeting. Post-holiday is actually a great time to invest in retargeting campaigns for this reason. Craft personalized ads displaying the same products that users have browed previously, and offer exclusive discounts—these can be the nudge customers need to revisit and convert. ## **Always Focus on Exceptional Customer Service** [Exceptional customer service](https://blog.miva.com/_hcms/analytics/search/conversion?redirect=aHR0cHM6Ly9ibG9nLm1pdmEuY29tL2IyYi1jdXN0b21lci1zZXJ2aWNl&ct=SEARCH&pid=5193374&cid=128203335010&t=Y3VzdG9tZXIgc2VydmljZQ%3D%3D&d=blog.miva.com&c=2&c=6&rp=2&ab=false&opcid=&rs=UNKNOWN&hs-expires=1726962626&hs-version=1&hs-signature=APUk-v7uksMR-sQ1LemszRNP3Uew6CEXRQ) plays a huge role in building brand loyalty, and post-holiday, when there will undoubtedly be questions and returns for holiday purchases. Anticipate a higher than normal customer service load, and be ready with quick and effective responses to inquiries, proactive communication about orders and shipping, and a hassle-free return process. These features can turn a one-time buyer into a loyal customer. ## **In the quiet post-holiday ecommerce period, staying proactive and adaptable is key.** Using strategies to maintain engagement like email campaigns, loyalty programs, and launching new products can keep the momentum going for post-holiday ecommerce. Using these techniques, business can do more than just compensate for lower traffic—post-holiday is the perfect time to offer a dialed in shopping experience which drives new business and cultivates a sense of brand loyalty that extends far beyond the holiday season. [![New call-to-action](https://no-cache.hubspot.com/cta/default/5193374/7929daab-d6d7-4a88-954b-2e6ced9fce71.png)](https://cta-redirect.hubspot.com/cta/redirect/5193374/7929daab-d6d7-4a88-954b-2e6ced9fce71)   ![](https://blog.miva.com/hubfs/Imported_Blog_Media/missing-image-Jun-10-2021-03-58-38-88-PM-Jun-10-2021-08-41-20-41-PM.png) ### About The Author #### Katy Ellquist Katy Ellquist, Miva’s Digital Marketing Strategist, is an accomplished writer, marketer, and social media analyst who has created sophisticated content campaigns for a broad range of professional clients. She brings to Miva a complex understanding of ecommerce trends and techniques, building upon extensive digital agency experience and a prior role as direct liaison to Miva’s top accounts. Katy is a regular contributor to the Miva blog, covering essential ecommerce topics like design & development strategy, site optimization, and omnichannel selling, with the goal of increasing the actionable knowledgebase of the entire Miva community. Love it? Share it! -   -   -   -   [Back to top](https://blog.miva.com/post-holiday-ecommerce#postAnchor) ### Want to read this blog offline? No worries, download the PDF version now and enjoy your reading later... Download PDF ![Image of Vanessa Loughty.](https://blog.miva.com/hubfs/logo-miva-full.svg) Vanessa Loughty Visit Website ![White Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg) Powering the Next Era of Intelligent, Connected Commerce. 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