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What happens when the dust of the holiday season settles? Here's how to keep your sales up.
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The holidays are a magical time...especially for ecommerce businesses.
Sales are pouring in like crazy and products are flying off the shelves as customers scramble to buy last-minute presents amid drool-worthy discounts.
But what happens when the dust settles? Is there a way to keep your sales from hitting that seemingly inevitable drop right after the holiday season ends?
In this post, we’ll show you three ways to boost your post-holiday strategy, keep your sales up and prevent any dips in your ecommerce profits.
Let’s dive right in!
Right after your holiday sales campaign ends, it’s time to start a new sales campaign.
This might sound counterintuitive, but here’s the deal:
You’re not going to put your new products on sale. Instead, use this particular sale to sell off any leftover holiday stock before replacing it with your glittering new arrivals!
Not only is this a smart strategy to empty your inventory and maximize your profit, but it’s also a great way to keep your customers excited and engaged with your brand.
Here are a few actionable tips for launching a successful post-holiday sale:
For example, you can recommend similar sweaters in your store to customers who bought sweaters during the holiday sale. It’s still winter season, and they might want to take advantage of the discounted price!
Most of your competitors will probably go quiet after the holiday season, even if just for a few days or weeks. We’ll tell you this: Do exactly the opposite!
As your competitors settle down, take this opportunity to get loud and be prominent in front of your customers.
Here are a few things you can do:
The key is to stay top of mind with your customers; don’t let them forget about your existence for even a second!
Last but not least, never underestimate the power of analytics and measuring results!
Track the performance of your holiday sales campaigns as well as data on your customers. This includes information on their behavior, demographics, psychographics, and more.
Why? Because you can use this data as fuel for your post-holiday sales!
You can find out which customers bought certain products from your store, segment them, and then use cross-selling and upselling techniques to get them to purchase from you again.
For example, let’s say you run an online cosmetics store. You could create a segment for customers who bought eyeshadow palettes from your store during the holidays. Then you can feature eye makeup brushes, eyeliners, and other similar products in your marketing emails to catch their attention.
The best thing you can do for your business after the holidays is to stay loud and keep the excitement going for as long as possible.
Not only will this allow you to cash in on leftover stock and prevent any dips in profit, but it will also help you stay ahead of the competition and on top of your customers’ minds at all times.
If you’re ready to take your post-holiday marketing strategy to the next level, sign up for Sendlane’s 14-day free trial and take it for a test drive.
Contributed by the Editorial Team of Miva Partner Sendlane
The Miva ecommerce platform powers some of the web’s most spectacular online stores—stores that benefit every day from our relationships with our partners and other valued providers. We work with our network of experts to create fresh, insightful content for all independent merchants. Interested in contributing to the Miva blog? Click below to learn more about our co-marketing opportunities.