Miva 10.12 is here—smarter search, faster ops, and no-code design tools built to help you scale ecommerce without the tech headaches.
By Miva | May 13, 2025
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Download PDFTrue ecommerce growth happens when scalability and strategy go hand in hand. For online sellers navigating massive catalogs, high-stakes margins, and increasing operational intricacies, every decision needs to deliver. That’s where Miva 10.12 comes in.
This release introduces significant upgrades to product page customization, brand design control, and task automation—plus the core code to enable our upcoming Vexture℠ beta, Miva’s native AI-powered search engine.
Whether you're migrating from a legacy system or evolving your current operations, Miva 10.12 gives you the power to simplify ecommerce, enhance performance, and scale with precision.
Request a demo of Miva 10.12 →
Miva 10.12 reimagines ecommerce for sellers with complex needs, delivering more than just a typical version update. With new AI-ready architecture, intuitive no-code design tools, and smarter backend automation, this release removes friction from three key pillars: product discovery, storefront design, and task management.
Whether you're managing high-SKU catalogs, migrating data, or selling through both DTC and B2B ecommerce solutions, Miva 10.12 makes it easier to work faster—and smarter.
Explore Miva’s B2B ecommerce features →
Generic product pages don’t cut it when you're selling thousands of SKUs across multiple verticals. Flex Components let you design custom product pages by type, use case, or brand without writing a single line of code.
Want a clean DTC layout for quick buys? A Call-for-Quote experience for industrial tools? A premium branded template for top-performing SKUs? With Miva 10.12, you can build them all—and assign them dynamically across your catalog.
Advanced users can also leverage Fragments to inject custom developer code when needed, blending no-code speed with deep flexibility.
See how Flex Components can transform your catalog →
Backend processes shouldn’t hold you back. With Scheduled Task Queues, Miva 10.12 lets you separate time-sensitive jobs from slower ones, so your most important tasks, like order exports, don’t get stuck in a queue.
A new operations dashboard gives your team real-time visibility into everything that’s running, queued, or completed. That means fewer surprises, fewer delays, and more confident execution across your store.
For teams managing catalog management in ecommerce, this feature streamlines updates, imports, and automation—so nothing slows you down.
Talk to us about smarter operations →
Design inconsistencies create friction for customers and headaches for teams. The new Theme Editor solves this by giving you full control over your brand’s look and feel without writing code.
Typography, spacing, buttons, and breakpoints can all be set globally with simple point-and-click tools. Whether you’re launching a seasonal campaign or updating a PDP, the Theme Editor keeps your site polished and on-brand.
Built-in guardrails help ensure your store maintains a professional, consistent appearance, even as your team and catalog grow.
See Miva’s no-code design tools in action →
Miva 10.12 includes the core code to enable our upcoming Vexture℠ beta—a powerful, on-platform AI search engine designed to make product discovery faster and more intuitive.
Instead of relying on exact-match keywords, Vexture℠ uses vector-based AI to interpret shopper intent. It returns highly relevant results even when queries are vague, misspelled, or conversational, making it ideal for automotive ecommerce and other high-SKU businesses.
Vexture℠ is built entirely on Miva’s infrastructure, with no third-party dependencies. That means full control, private model performance, and total ownership of your search data.
Request access to the Vexture℠ beta →
Miva is built for the merchants who need more than just a storefront. Whether you're managing 50,000 SKUs or supporting both B2B and DTC workflows, our platform gives you the flexibility and control to scale without increasing technical overhead.
Miva customers rely on:
• A stable, secure platform built for performance and uptime
• Scalable solutions that grow with complex catalogs and business models
• A support team that understands B2B, automotive, and high-SKU ecommerce
• Native tools for catalog management, customer segmentation, and no-code design
That’s why businesses across industries choose Miva to power their next stage of growth. Discover real use cases in our ecommerce migration guide →
Miva 10.12 is purpose-built for scaling without adding overhead. If your team is outgrowing templated storefronts or overwhelmed by backend bottlenecks, it’s time to evolve. Miva gives you:
• Lightning-fast, AI-powered product discovery
• Custom product pages for every customer segment
• Unified no-code branding tools
• Real-time task visibility and operational control
• A clear, supported path for platform migration
From auto parts to wholesale ecommerce, Miva supports the businesses that power tomorrow’s way of selling.
Start your migration with Miva today →
What makes Miva the best ecommerce platform for automotive and high-SKU sellers?
Miva offers deep customization, efficient catalog management, and native AI tools for faster, smarter product discovery across complex catalogs.
Can I use Miva 10.12 without a developer?
Yes. Most tools, like page design, brand control, and task management, are available through intuitive, no-code interfaces.
What is Vexture℠ and how does it improve customer experience?
Vexture℠ is a beta AI-powered search engine built into the Miva platform. It understands shopper intent using vector-based technology and delivers better results—even from vague or misspelled queries.
Does Miva support B2B ecommerce solutions?
Absolutely. Miva includes features like custom pricing, quote workflows, purchase orders, and tiered access control, making it a leading B2B ecommerce software solution.
How does ecommerce platform migration work with Miva?
We offer structured migration tools and expert support to help you securely move products, customers, and operations from any legacy system.
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Miva
Miva offers a flexible and adaptable ecommerce platform that evolves with businesses and allows them to drive sales, maximize average order value, cut overhead costs, and increase revenue. Miva has been helping businesses realize their ecommerce potential for over 20 years and empowering retail, wholesale, and direct-to-consumer sellers across all industries to transform their business through ecommerce.
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