iPhone Tracking in Google Analytics

Predictably, mobile websites, apps and commerce are some of the hottest topics in e-commerce on the heels of the smashing success of the iPod, iPhone and iPad. Whether you are building a mobile version of your site and want to track its performance, or just want to segment iPhone and iPod traffic for better analysis, this post is for you.

Here are step by step instructions to setup iPhone tracking in Google Analytics.

Start by logging into Google Analytics and selecting your Account (if you have access to more than one Account).

On The New Website Profile Screen:

• Choose Add a Profile for an existing domain
• Select your existing domain from the drop down
• Name the profile
• Verify Country & Time zone are correct
• Click Finish

Here is what the Create Profile page looks like filled out for mivamerchant.com:

After the profile is created a filter which limits to iPhone/iPod traffic needs to be created & applied to your new profile. Start by clicking on the Filter Manager:

Click on Add Filter

Once you click Add Filter you need to:

• Name the filter
• Filter Type set to Custom Filter
• Choose “Include” radio button type
• Set Filter Field drop down to Visitor Operating System Platform
• Set Filter Pattern: iPhone|iPod

When complete your Filter screen should match this screen shot which will only track visits to your site from an iPhone or iPod:

Click Save Changes

Now you need to tweak the new settings of your Profile by editing it:

Click Edit on the Profile Settings Page:

On the Edit profile information page you need to:

Exclude URL Query Parameters: Session_ID
Select “Yes, an E-commerce Site”

Here is what your screen should look like (click to enlarge):

Click Save Changes.

Now for the final step of adding a goal funnel to track progress through the mobile checkout; click on Add goal:

Set your goal up to reflect this screen:

Click Save Goal.

Congratulations, you’ve setup iPhone Tracking in Google Analytics .

Note that your funnel may need to be adjusted depending on how you implemented your checkout pages. The example above is sending hard coded page names for the checkout process. At this point you may want to place a test order on your iPhone and check Google Analytics for the data the next day to verify everything is working correctly.