Ecommerce: How These Brands Balance Customer Needs with Large...
By Miva
Your ecommerce platform needs to be equipped to handle the complexity of an extensive catalog. But where do we even begin?
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Download PDFAh, the product catalog—it's the lifeblood of your online store. But for brands with a vast inventory, that catalog can quickly transform a goldmine into a maze. Endless rows of data, inconsistent formatting, and a search function that makes finding a needle in a haystack seem reasonable are enough to keep any ecommerce manager up at night.
The truth is your ecommerce platform needs to be equipped to handle the complexity of an extensive catalog.
But where do we even begin?
To tackle this near-universal problem, we dove headfirst into the trenches, talking to store owners and marketers who manage extensive catalogs—their frustrations (believe us when we say you are not alone!), their challenges with search functionality, and their struggles with integrating complex data from various sources. By understanding these real-world hurdles, we were able to identify and address the big questions businesses with large catalogs inevitably encounter.
While there are plenty of options available for smaller businesses, finding the perfect fit for larger catalogs can be a challenge. Some of the most common hurdles they often face when using popular ecommerce platforms are:
Many ecommerce platforms rely on countless apps to calculate accurate shipping costs. But with the right ecommerce platform, you can do this right within the core software! This means:
For large catalog brands, the need for efficiency becomes even more critical. Managing a vast array of products requires a platform specifically designed to streamline processes and empower you to focus on growth. Here are some key features to look for:
The more time you spend wrestling with your website, the less time you have to focus on what truly matters: driving sales and nurturing customer relationships.
The way you organize your products is crucial for maximizing sales. Think of it like a well-organized brick-and-mortar store—everything's easy to find, and you're more likely to stumble upon something delightful. The beauty of ecommerce is that there's no one-size-fits-all approach. The best way to organize your catalog depends on your specific industry and target audience. Here are some tips to get you started:
Remember, the ecommerce platform should support your business model, not the other way around. You shouldn't have to contort your operations or products to fit the limitations of a platform.
Navigating ecommerce with massive product catalogs can be tricky – search limitations, struggles with data updates, and the constant battle against an overwhelming customer experience. But the right platform can optimize the process and give you time back in your day to focus on growing your brand. Here's how Miva empowers large catalog businesses:
Struggling with a platform that can't handle your growing business? Curious to know what it takes to make a change? Download our free migration guide and discover everything you need to know about switching platforms.
Author's Bio
Miva
Miva offers a flexible and adaptable ecommerce platform that evolves with businesses and allows them to drive sales, maximize average order value, cut overhead costs, and increase revenue. Miva has been helping businesses realize their ecommerce potential for over 20 years and empowering retail, wholesale, and direct-to-consumer sellers across all industries to transform their business through ecommerce.
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