Unlock the Full Potential of Your Ecommerce Store with Miva's Account-Based Pricing

Expectations in ecommerce have never been higher, especially for businesses managing massive inventories and diverse customer needs. With B2B ecommerce projected to dominate a multi-trillion-dollar industry, customers now expect the same personalized, seamless shopping experiences that define B2C. Meeting these demands goes beyond having the right products—it also requires pricing them strategically, creating tailored solutions, and scaling efficiently.

However, many ecommerce platforms fall short when it comes to addressing the unique challenges faced by these businesses:

• Lack of Personalization in Pricing: A one-size-fits-all approach to pricing can alienate key customers, especially in B2B settings where tailored pricing is expected.

• The Complexity of Managing High SKU Counts: Businesses with extensive product catalogs often struggle to maintain consistent and competitive pricing across all items.

• Inconsistent Customer Experiences: VIP and wholesale customers demand personalized pricing structures that standard platforms fail to deliver.

• Inefficiency in Adapting to Market Needs: Without flexible pricing tools, responding to seasonal trends, volume discounts, or loyalty incentives becomes cumbersome.

• Revenue Loss from Manual Errors: Manual pricing adjustments increase the risk of mistakes, which can lead to lost revenue and customer dissatisfaction.

Miva’s account-based pricing feature is a game-changer for businesses looking to solve these pain points. It empowers companies to offer tailored customer experiences, optimize operations, and scale without technical hurdles. Here’s how Miva’s solutions help businesses like yours thrive.

How Miva’s Best Ecommerce Platform Helps Mid-Market Businesses Thrive

The Miva platform is designed with growing businesses in mind, offering tools that streamline operations and enhance customer satisfaction. With features like account-based pricing, robust catalog management tools, and seamless integrations, Miva empowers businesses to:

• Simplify customization: Tailor pricing, promotions, and product offerings to meet the unique needs of each customer segment.

• Scale efficiently: Handle large SKU counts and complex catalogs with ease.

• Reduce overhead: Automate processes and eliminate the need for extensive development resources.

Understanding the Power of Account-Based Pricing

Effective pricing strategies are essential for ecommerce success. They not only help businesses maximize revenue and foster customer loyalty but also enable rapid adaptation to market trends. 

At the core of Miva’s ability to transform ecommerce is its account-based pricing feature. Our advanced pricing capabilities serve as a pathway to creating unique, personalized customer experiences B2B buyers expect. Businesses leveraging this feature can provide personalized pricing models tailored to individual customers or specific groups. Here are a few ways Miva stands out:

Flexible Pricing Groups

Miva’s pricing groups enable businesses to customize their offerings for different customer segments. For example:

• Customer-Specific Pricing: Assign fixed prices for individual products per customer, ideal for B2B settings.

• Buy X, Get Y: Create promotions that reward customers when they purchase specific combinations of products.

• Basket Discounts: Apply discounts to entire orders once qualifying criteria are met, boosting average order values.

These options ensure that businesses can meet the diverse needs of their clientele while optimizing profitability.

Simplifying Ecommerce Customization

With account-based pricing, customization becomes seamless. Instead of relying on complex code or third-party plugins, businesses can directly configure their pricing models through an intuitive interface. This includes the ability to:

1. Set tiered volume discounts that encourage bulk purchases.

2. Offer product-specific sale prices to drive demand.

3. Enable markup-from-cost models for transparent and scalable pricing structures.

Optimizing for Auto and High SKU Businesses

Managing a vast inventory, especially in industries like auto parts and accessories, can be daunting. Miva’s platform simplifies this challenge with its advanced catalog management tools. Here’s how:

• Streamlined Product Assignment: Assign qualifying products to price groups with just a few clicks.

• Integration with ERP Systems: Automate pricing updates and inventory management using Miva’s JSON API functions.

• Customizable Rules: Create and enforce pricing rules based on specific customer or product attributes.

These features ensure that businesses with high SKU counts can maintain accuracy and efficiency, no matter the complexity of their operations.

Maximizing Profitability with Scalable Pricing Models

Account-based pricing not only enhances customer satisfaction but also drives business growth. By personalizing pricing structures, businesses can:

1. Strengthen relationships with key accounts through tailored offerings.

2. Incentivize repeat purchases with strategic discounting.

3. Adapt to market trends without overhauling existing systems.

Real-World Success Stories

One standout example of Miva’s impact is Blackburn Marine Distributing, a leading supplier of marine equipment. Facing challenges with managing an extensive inventory and meeting the unique pricing needs of wholesale and retail customers, Blackburn Marine turned to Miva for a solution. By implementing Miva’s account-based pricing and catalog management tools, Blackburn Marine achieved:

• Streamlined Operations: Simplified their pricing structures for different customer groups, allowing for efficient management of over 10,000 SKUs.

• Enhanced Customer Experience: Offered tailored pricing and promotions for wholesale clients, fostering loyalty and increasing order frequency.

• Scalable Growth: Improved inventory management and pricing agility, significantly boosting revenue and operational efficiency.

This transformation highlights how Miva enables businesses like Blackburn Marine to optimize their ecommerce strategy and unlock new growth opportunities.

4 Exclusive Features of Miva’s Ecommerce Platform

Your ecommerce platform should do more than just keep your store running—it should solve the challenges that hold your business back. Miva’s comprehensive features address key pain points, from managing extensive inventories to creating personalized customer experiences so you can focus on growth and innovation.

1. Account-Based Pricing
   Pricing isn’t one-size-fits-all, especially in B2B ecommerce. Miva’s account-based pricing feature solves the challenge of delivering personalized customer experiences. Businesses can tailor pricing to individual clients or groups, fostering loyalty and maximizing revenue. Whether it’s offering negotiated rates for wholesale customers or creating promotional discounts for specific segments, this feature provides the flexibility to seamlessly adapt pricing to any scenario.

2. Robust Catalog Management Tools
   Without the right tools, managing a large inventory can quickly become chaotic. Miva’s catalog management simplifies this complexity by allowing businesses to organize and update high-SKU catalogs effortlessly. With intuitive interfaces and customizable rules, you can maintain accurate product information, streamline updates, and ensure customers always see the correct details. This feature eliminates bottlenecks and enhances operational efficiency for industries like auto parts, where product specifications are critical.

3. Seamless Integrations
   In today’s interconnected digital landscape, no system works in isolation. Miva’s seamless integration capabilities connect your ecommerce platform with ERP, CRM, and other essential systems. This integration reduces manual data entry, improves order accuracy, and ensures a unified view of your operations. Whether syncing customer data or automating inventory updates, this feature empowers businesses to operate cohesively and make data-driven decisions. Learn more about Miva Connect.

4. White-Glove Support
   Even the best tools can fall short without proper guidance. Miva’s white-glove support ensures that businesses are never left to navigate challenges alone. From the initial setup to ongoing optimization, a dedicated customer success team works alongside you to address issues, implement best practices, and identify growth opportunities. This personalized support model transforms Miva from a software provider into a strategic partner in your ecommerce journey.

Frequently Asked Questions About Miva’s Account-Based Pricing

What is account-based pricing, and how does it work on Miva?

Account-based pricing on Miva solves one of the most pressing challenges in ecommerce: how to offer personalized pricing structures to meet diverse customer needs without introducing operational complexity. By allowing businesses to set pricing based on customer segments, order history, or specific attributes, this feature enables:

• Targeted Customer Experiences: Tailor pricing for specific accounts or groups, building stronger relationships with key clients and wholesale customers.

• Simplified Promotions: Automate discounts and special offers to attract and retain customers while eliminating manual errors.

• Flexibility Across Scenarios: Whether it’s volume discounts, customer-specific rates, or seasonal promotions, businesses can easily adapt their pricing strategies to fit the market’s demands.

Miva’s account-based pricing ensures that your business remains competitive and capable of meeting the sophisticated expectations of today’s ecommerce customers.

Is Miva suitable for businesses with large product catalogs?

Absolutely! The Miva platform and catalog management tools are designed for businesses with large SKU counts, ensuring your product information is organized, up-to-date, and easy to manage.

Can Miva integrate with my existing systems?

Yes! Miva offers seamless integrations with ERP, CRM, and other business systems, ensuring your ecommerce platform works harmoniously with your current tech stack.

How can Miva’s white-glove support assist my business?

Miva provides a dedicated customer support team to guide you through setup, customization, and ongoing optimization—ensuring your business thrives without technical expertise.

Start Your Ecommerce Growth Journey with Miva Today

The power of account-based pricing, combined with Miva’s flexible no-code platform, robust catalog tools, and seamless integrations, positions your business for unparalleled success. By choosing Miva, you’re not just selecting an ecommerce platform; you’re partnering with a team dedicated to your growth.

Ready to transform your ecommerce strategy? Request a demo today and discover how Miva can empower your business to reach new heights.