Running both B2B and B2C ecommerce operations shouldn’t mean doubling your workload...or your tech stack. But for many mid-market businesses, especially in the auto parts ecommerce space or those managing thousands of SKUs, that’s the reality.
Miva offers a unified solution that breaks down the walls between wholesale and direct-to-consumer selling. By combining powerful B2B ecommerce solutions with the simplicity of a single, scalable platform, sellers can reduce complexity, lower costs, and unlock growth.
Ready to simplify your operations? Schedule a demo >>
One Unified Ecommerce Platform for Total Business Efficiency
Managing separate ecommerce sites for B2B and B2C customers can lead to duplicated efforts, siloed data, and higher operating costs. It’s not just inefficient—it’s unsustainable for growing businesses.
Miva eliminates that friction. As a unified wholesale ecommerce platform, it lets sellers manage every aspect of their business from one backend. Inventory, promotions, customer data, and order workflows all live in the same place—whether you're selling to auto shop resellers or everyday consumers.
This kind of efficiency is critical in automotive ecommerce, where large, complex catalogs and detailed fitment data require tight coordination. With Miva, you can serve every customer segment with ease, without needing separate tools or teams.
Explore how Miva unifies operations. Download the Guide for an Ecommerce Migration >>
Why Miva Is the Best Ecommerce Platform for Complex Business Needs
Not all ecommerce platforms are built for scale. Many falter when product catalogs grow too large or when workflows get too specific. That’s where Miva stands out.
Designed for mid-market sellers, Miva handles the demands of auto e commerce, industrial supply, and other high-SKU verticals with ease. It combines b2b ecommerce software solutions and flexible storefront management in one powerful system—eliminating the need for bolt-on apps or custom development.
No-code tools let you manage everything in-house. Add promotions, update layouts, or segment customers—all without developers. And with native support for B2B features, Miva becomes a strategic partner in growth, not just a shopping cart.
See if Miva is the right fit. Request a consultation >>
Four Exclusive Features That Simplify and Scale Ecommerce
1. Unified B2B/B2C Storefronts
Managing multiple customer types doesn’t mean you need multiple websites. With Miva MultiStorefront, you can run both B2B and B2C experiences from a single admin—and even serve multiple brands or market segments under one roof.
Each storefront can have its own domain, product selection, pricing rules, promotions, and branding. But all inventory, customer data, and order workflows are synced in real time through a shared backend. This eliminates redundancies and keeps your operations lean.
Whether you’re serving auto parts resellers, repair shops, or everyday DIYers, MultiStorefront makes it easy to provide tailored experiences without adding operational overhead.
2. No-Code Customization and Scalable Architecture
Speed matters—especially when you need to launch a promotion, test a layout, or respond to market changes. Miva’s no-code tools put that speed in your hands.
With the drag-and-drop Page Builder, you can design and deploy custom product pages, landing pages, or homepage layouts in minutes. No HTML required. Want to A/B test a hero banner? Add a promo module? Reorganize product categories? It’s all point-and-click.
The Theme Editor lets you change the look and feel of your store without touching a single line of code. Use it to update fonts, colors, and design elements in real time—even across multiple storefronts.
And with rule-based merchandising and smart collections, you can automate how products are grouped and displayed based on price, brand, inventory levels, or tags—no manual sorting necessary.
Take control of your site updates. Explore our platform features >>
3. High-SKU Catalog Management Built for Automotive Ecommerce
Managing a large product catalog is challenging. Doing it in auto parts ecommerce, where product compatibility is king, takes it to another level.
Miva is built for this. With support for ACES/PIES data, robust fitment tools, and dynamic filtering, your customers can easily find what fits their specific vehicle down to the year, make, model, and sub-model.
You can bulk upload and update SKUs, manage variant hierarchies, and tag products for filtering without third-party apps.
4. Advanced B2B Ecommerce Tools
True B2B ecommerce solutions require more than just a wholesale price toggle. Miva includes advanced B2B features natively—no custom development or outside tools required.
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• Account-based pricing: Set customer-specific price tiers or contract pricing with precision.
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• Bulk ordering tools: Upload CSVs, repeat past orders, and build large carts efficiently.
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• Approval workflows: Require manager approval for team purchases and custom quotes.
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• Multi-user accounts: Give different team members access to the same account with defined roles and permissions.
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• Net terms & invoice payment: Let trusted customers buy now or later right in the checkout flow.
Upgrade your wholesale experience. See Miva in action >>
Use Cases: How Real Sellers Are Simplifying B2B and B2C
Miva is trusted by ecommerce businesses with complex catalogs, tight margins, and customers across both wholesale and retail channels. Here are a few ways mid-market sellers are using Miva to overcome daily challenges:
A Mid-Sized Auto Parts Distributor Unifies Their Storefronts
Instead of running two separate websites for B2C and wholesale buyers, a growing auto parts distributor uses Miva MultiStorefront to manage both under a single backend. This lets them create unique experiences for each audience—like personalized pricing for wholesale accounts and intuitive fitment search for consumers—without maintaining two platforms or duplicating content.
A B2B Manufacturer Uses No-Code Tools to Launch Fast
A regional manufacturer selling industrial supplies online needs to regularly update their product pages and launch limited-time B2B offers. With Miva’s PageBuilder and Theme Editor, their small team handles these updates in-house—saving on developer costs and responding quickly to market shifts.
A Hybrid Seller Uses Smart Catalog Tools to Manage 20,000+ SKUs
An auto parts seller managing over 20,000 products and multiple fitment rules relies on smart collections and bulk catalog tools to organize, update, and display parts dynamically. With built-in support for complex data like year-make-model filtering and product tags, the team can keep their catalog clean and conversion-ready.
A Wholesale Brand Automates Complex Buyer Workflows
A wholesale-focused brand needed more than a basic shopping cart—they needed role-based account access, net terms, and approval flows for their B2B buyers. With Miva’s built-in wholesale features, they created a frictionless self-service portal where repeat buyers can order quickly, request quotes, and track invoices without manual intervention.
Exceed Expectations, Sell Your Way, Succeed on Your Terms
Ecommerce isn’t one-size-fits-all. And with Miva, it doesn’t have to be.
Whether you’re building automotive ecommerce websites, exploring a platform switch, or simply looking to streamline operations, Miva empowers you to sell your way.
From ecommerce platform migration to ongoing optimization, the tools are there to help you scale, simplify, and succeed—without technical bottlenecks.
Ready to get started? Schedule your personalized demo >>
Frequently Asked Questions
Is Miva good for ecommerce platform migration?
Yes. Miva provides expert support to help you migrate product data, customer accounts, and SEO rankings with minimal downtime.
Can I manage both B2B and B2C from one site?
Absolutely. Miva’s platform allows you to serve both customer types seamlessly, with tools like pricing tiers and customer-specific catalogs.
Is Miva a good fit for auto parts ecommerce?
Yes. Miva was built to manage high-SKU catalogs, complex fitment data, and bulk inventory management—ideal for auto ecommerce.
Do I need a developer to manage my Miva site?
No. Miva is built to remove technical barriers. Most updates can be made through its user-friendly admin tools.
What kind of support does Miva offer?
Miva offers white-glove onboarding, ongoing support, and a customer success team dedicated to helping your business grow.
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