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Multiply Your Ecommerce Business Effortlessly with Miva

Streamline your B2B, B2C, and D2C sales with Miva—an all-in-one ecommerce solution built to eliminate technical barriers and fuel growth.

By Miva | January 29, 2025

A graphical depiction of how easy it is to launch and run multiple ecommerce storefronts on Miva, the best ecommerce platform for selling B2B, B2C, and D2C

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Picture this: You’re running a growing ecommerce business, juggling hundreds of thousands of SKUs, trying to keep customers happy across multiple sales channels, and feeling like you need a full-time developer just to keep the site running. Sound familiar?

Miva is here to change that. With a powerful all-in-one ecommerce platform, you can break free from technical headaches, scale seamlessly, and sell across B2B, B2C, and D2C markets—all without needing a team of coders. If growth, efficiency, and simplicity are your goals, Miva is the enterprise ecommerce solution you’ve been waiting for.

Simplify Catalog Management and Unlock the True Potential of Your Ecommerce Business

Managing a vast inventory across multiple domains doesn’t have to be a logistical nightmare. Miva’s MultiStorefront feature allows businesses to manage multiple store sites from a single admin interface. This powerful tool enables you to expand your reach while maintaining efficiency, giving you the flexibility to offer unique branding and product selections across different domains while streamlining operations on the backend. 

Key Benefits of Miva MultiStorefront:

  • Subset of Catalog Control – Sell a specific subset of your main store’s inventory on a secondary domain while maintaining seamless backend operations.

  • Full Functionality for Additional Stores – Run multiple ecommerce sites with distinct branding and product offerings, all managed from one central admin.

  • Collections – Use targeted product groupings to curate selections for different customer segments across your various domains.

  • Order Identification & Tracking – Gain visibility into orders across multiple stores, simplifying reporting and fulfillment management.

This feature is a game-changer for businesses looking to scale globally, cater to regional markets, or launch niche campaigns—all while keeping operational complexity to a minimum.

4 Standout Features That Make Miva the Best Ecommerce Platform

1. Launch and Customize Without Technical Barriers

Many ecommerce platforms require extensive development resources to customize and optimize. With Miva, you get:

  • An intuitive, no-code site builder for fast, easy customization

  • Powerful automation tools that reduce manual work

  • Enterprise-grade performance without the IT overhead

Miva’s flexible platform means automotive businesses can focus on selling instead of struggling with tech hurdles.

2. Enterprise-Grade Catalog Management

Selling thousands—or even millions—of SKUs? Miva’s robust catalog management system makes it easy to:

  • Upload, update, and organize high-volume product catalogs efficiently

  • Offer advanced filtering and search tools for seamless customer experiences

  • Automate inventory tracking to maintain accurate stock levels in real time

With Miva, your customers can quickly find the right products while you maintain full control over inventory.

3. Unified Multi-Channel Selling

For many ecommerce businesses, selling across B2B, B2C, and D2C channels means managing a complex web of platforms, pricing models, and customer experiences. This fragmented approach leads to inefficiencies, increased costs, and lost sales opportunities. Without a unified solution, businesses struggle to provide a seamless buying experience across different audiences.

Miva solves this challenge by centralizing operations into a single, flexible platform. With Miva, businesses can:

  1. Manage all transactions from a single backend, eliminating the need for multiple systems.

  2. Offer customized pricing, promotions, and user experiences tailored to different customer segments.

  3. Streamline fulfillment with integrated order processing that ensures accuracy and efficiency.

By consolidating B2B, B2C, and D2C operations onto one powerful ecommerce platform, Miva enables businesses to scale efficiently while delivering a seamless, personalized experience for every customer.

Expert Support for Ecommerce Growth

The right technology is just part of the equation—real success requires expert support at every stage of growth. That’s why Miva goes beyond just providing an ecommerce platform. We partner with businesses to ensure they have the right strategies, tools, and ongoing guidance to stay ahead in an evolving digital marketplace.

  • Personalized onboarding and training – Every business is unique, and Miva ensures a seamless transition with tailored setup and onboarding services.

  • Dedicated support – Whether you’re troubleshooting an issue or seeking expert advice, our support team is available around the clock to assist.

  • Strategic consulting for long-term success – Miva’s ecommerce specialists provide data-driven insights and optimization strategies to help businesses scale effectively.

Miva’s white-glove approach ensures that businesses not only launch successfully but continue to thrive with ongoing innovation, expert-backed guidance, and the resources to adapt to changing market demands.

Success Story: How Crown Automotive Leveraged Miva to Transform Their B2B & B2C Ecommerce Strategy

crown auto

Miva is more than just another ecommerce platform—it’s a competitive advantage. Take Crown Automotive, a leading manufacturer and distributor of Jeep® replacement parts. By leveraging Miva’s powerful ecommerce capabilities, Crown Automotive successfully streamlined operations across B2B and B2C channels, ensuring seamless inventory management and a superior customer experience.

The result? Increased efficiency, stronger customer engagement, and sustained revenue growth.

+28% Gross sales increase

+32% AOV increase

10 Hours saved per week

With Miva, businesses like Crown Automotive can meet the demands of diverse customer segments while scaling efficiently. Whether selling to wholesale distributors, independent retailers, or direct-to-consumer customers, Miva provides the flexibility and control needed to drive success in the competitive automotive industry.

Ecommerce Best Practices for Growing Your Business Without Technical Barriers

Scaling an ecommerce business doesn’t have to mean grappling with constant technical roadblocks. By leveraging best practices that prioritize efficiency, flexibility, and automation, businesses can grow without getting bogged down in unnecessary complexity.

Key Strategies for Seamless Growth:

  • Automate where possible – Reduce manual work by integrating inventory management, order fulfillment, and customer communications into a single system.

  • Leverage a flexible platform – Ensure your ecommerce solution can adapt to your business needs, whether it’s expanding to new markets, launching new product lines, or implementing dynamic pricing models.

  • Optimize the customer experience – Prioritize site speed, intuitive navigation, and seamless checkout processes to reduce friction and boost conversions.

  • Unify your operations – Selling across B2B, B2C, and D2C? A single ecommerce platform like Miva ensures that all transactions, customer segments, and workflows function harmoniously.

By following these best practices and utilizing a platform like Miva, businesses can focus on innovation and growth rather than backend headaches.

Frequently Asked Questions

What makes Miva the best ecommerce platform for businesses with high SKU counts?

Miva’s advanced catalog management system is built to handle large inventories efficiently. Features like bulk editing, automated tagging, and dynamic search functionality ensure customers can easily find what they need.

Can Miva support businesses selling across multiple channels?

Yes! Miva enables businesses to seamlessly sell on B2B, B2C, and D2C channels, all from a single backend, eliminating operational inefficiencies.

How does Miva simplify customization without requiring a developer?

Miva’s user-friendly site-building tools, pre-designed templates, and flexible integrations allow businesses to tailor their ecommerce store without needing a development team.

What kind of support does Miva provide?

Miva’s expert support includes onboarding, ongoing strategy consultations, and technical assistance to help businesses get the most out of their ecommerce platform.

The Future of Your Ecommerce Business Starts with Miva

Growing an ecommerce business is no small feat—especially when juggling multiple sales channels, complex product catalogs, and ever-changing customer demands. The challenges of scalability, efficiency, and seamless user experience often hold businesses back from reaching their full potential.

Miva is built to break down these barriers. With powerful enterprise-grade ecommerce solutions, businesses can streamline operations, optimize performance, and drive sustained growth—all while delivering a top-tier customer experience.

Don’t let outdated systems or technical roadblocks slow you down. Schedule a demo today and see how Miva can transform your ecommerce success.

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Miva offers a flexible and adaptable ecommerce platform that evolves with businesses and allows them to drive sales, maximize average order value, cut overhead costs, and increase revenue. Miva has been helping businesses realize their ecommerce potential for over 20 years and empowering retail, wholesale, and direct-to-consumer sellers across all industries to transform their business through ecommerce.

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