Learn how Miva’s advanced digital merchandising tools are driving efficiency and enhancing product discovery.
By Miva | January 21, 2025
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Download PDFThe world of ecommerce is evolving at lightning speed, and staying ahead requires more than just a great product catalog. Sellers face mounting pressure to provide personalized shopping experiences, efficiently manage complex inventories, and engage customers across diverse touchpoints. Yet, many struggle with outdated systems that stifle growth and limit opportunities. That’s where Miva’s advanced digital merchandising tools step in, delivering game-changing solutions for automotive and high-SKU businesses. From simplifying catalog management to enhancing customer engagement, Miva provides everything you need to thrive in today’s competitive ecommerce landscape, all without requiring technical expertise.
Merchandising plays a pivotal role in ecommerce success, serving as the bridge between products and the customers who need them. Effective merchandising not only enhances product visibility but also drives customer engagement and streamlines shopping experiences.
Miva’s advanced digital merchandising features provide automotive and high-SKU businesses with powerful tools to enhance product visibility, drive customer engagement, and simplify catalog management—without requiring any coding or development expertise.
As already-complex businesses in the automotive and high-SKU industries scale, their ecommerce needs become increasingly, well...complex. Imagine managing a catalog with tens of thousands of SKUs, each varying by year, make, model, or engine type, and ensuring that every product is searchable, accurately displayed, and correctly priced. Add to this the challenge of catering to both B2B and B2C audiences with personalized experiences, all while keeping backend operations efficient and streamlined.
Miva addresses these challenges with features tailored to optimize online stores for product discoverability, customer satisfaction, and operational efficiency. Whether it’s managing large inventories or creating personalized shopping experiences, Miva’s solutions are designed to help businesses thrive in a competitive ecommerce landscape.
Miva empowers ecommerce businesses to present their products in the best possible light, addressing the challenge of standing out in a crowded market. With tools designed to highlight key products, create dynamic displays, and personalize the shopping experience, businesses can engage customers and drive conversions without technical expertise. One standout feature is the Enhanced Product List Component, which allows businesses to customize how products are displayed across their site. From sorting and filtering to creating visually compelling lists, this tool ensures that even the most complex catalogs can be easily managed. These capabilities help businesses elevate their brand, simplify catalog management, and enhance the customer journey.
Managing extensive inventories and high-SKU catalogs can be daunting, especially for businesses with complex product lines and diverse customer needs. Miva simplifies this process with robust catalog management tools, including drag-and-drop product sorting for intuitive organization and batch inventory editing for efficient updates. Features like collections allow businesses to group products dynamically based on rules, making it easier to manage categories, pricing, and availability across multi-domain stores. These tools are particularly valuable for the automotive and B2B sectors, where product complexity and volume demand scalable, performance-driven solutions.
Boost average order value (AOV) with Miva’s advanced personalization tools. By displaying related products, businesses can guide customers to complementary items directly on product pages, encouraging additional purchases. Dynamic components like interactive carousels and featured product displays help sellers draw attention to high-priority items and curated collections, capturing customer interest and driving engagement. Additionally, Miva’s merchandising partners can further enhance the personalization capabilities, empowering businesses to deliver highly relevant shopping experiences. These tools create effective cross-sell and up-sell opportunities and streamline product discovery, fostering loyalty and repeat purchases.
The Miva platform integrates with leading marketing tools to support targeted campaigns and promotions while also providing powerful native capabilities. Features like coupons and price groups enable businesses to offer flexible discount strategies, while integration with Google Shopping optimizes product visibility across search platforms. Additionally, tools such as account credits and gift certificates enhance customer engagement, providing versatile options to build loyalty and drive repeat business. These capabilities and seamless integrations allow businesses to create personalized experiences that increase visibility and drive conversions.
Xtreme Diesel Performance (XDP), a top retailer and distributor of aftermarket parts for Dodge, GM, and Ford diesel trucks, faced significant challenges with an outdated ecommerce platform. Their old site couldn’t keep up with their 16,500-SKU catalog or the demands of their B2B and B2C customers. Customers searching for specific parts often encountered a frustrating experience, leading to abandoned carts and lost sales.
By partnering with Miva, XDP completely transformed its online shopping experience. The new site, powered by Miva, features a sleek design and powerful tools like a Parts Finder, allowing customers to narrow down options by Year, Make, and Engine. For those unsure where to start, the 3D Product Visualizer and Build Gallery make discovering products intuitive and fun. Features like My Garage further enhance the experience by letting returning customers save vehicle details for future purchases, fostering loyalty and repeat business.
Miva’s integration with SearchSpring’s advanced search functionality allowed XDP to provide product recommendations as customers typed in the search bar, ensuring quick and accurate results—even for common misspellings. On the back end, Miva’s dynamic catalog management tools enabled XDP to streamline inventory management and simplify operations for their nationwide dealer network.
The results speak volumes:
24% increase in conversion rates
11% growth in revenue
8% rise in transactions
XDP’s site is a comprehensive tool for growth and customer engagement. With the added bonus of eco-friendly core charge discounts and seamless operations, XDP’s partnership with Miva has set the stage for continued success in a highly competitive market.
Choosing the right ecommerce platform is an essential cornerstone of sustained ecommerce growth. A powerful platform not only addresses immediate challenges like catalog management and customer engagement but also unlocks opportunities for innovation, scalability, and long-term success.
Miva combines scalability, ease of use, and powerful features to provide a comprehensive solution for ecommerce businesses facing complex challenges. Whether managing vast inventories, creating tailored shopping experiences, or running targeted marketing campaigns, Miva’s robust platform equips businesses with the tools they need to thrive. Advanced catalog management features like drag-and-drop sorting, batch inventory editing, and dynamic collections simplify handling high-SKU catalogs. For personalized shopping experiences, Miva’s recommendation engine highlights relevant products and integrates seamlessly with merchandising partners like SearchSpring to enhance precision. On the marketing front, Miva offers tools like customizable coupons, price groups, and integrations with Google Shopping to maximize visibility and sales.
By removing technical barriers and delivering flexible, scalable solutions, Miva empowers mid-market and enterprise-level companies to innovate, grow, and consistently exceed customer expectations.
Digital merchandising refers to the strategies and techniques used to display products online in a way that enhances customer experience, promotes sales, and improves discoverability. Miva’s advanced tools allow businesses to create personalized, visually appealing product displays to attract and engage customers.
Miva’s dynamic catalog management tools simplify the organization and display of large inventories, making it easy for businesses in the automotive industry and with high SKU counts to manage and present products efficiently.
Yes! Miva offers full customization options for product pages, so you can tailor the layout, design, and content to match your brand’s unique style and customer needs. With Miva’s PageBuilder, businesses can use a drag-and-drop interface to create dynamic pages and adjust layouts effortlessly. This tool allows merchants to experiment with different designs and features in real time, ensuring the optimal presentation of their products to enhance customer engagement.
Miva integrates seamlessly with various marketing tools, enabling businesses to run personalized promotions, targeted campaigns, and dynamic marketing strategies that drive sales and improve the customer experience. For more information, please visit our Technology Partners & Integrations page.
You don't! Miva’s no-code platform ensures businesses can use our out-of-the-box merchandising tools without requiring technical skills. The intuitive interface lets you easily set up and manage product displays, recommendations, and marketing campaigns.
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Miva
Miva offers a flexible and adaptable ecommerce platform that evolves with businesses and allows them to drive sales, maximize average order value, cut overhead costs, and increase revenue. Miva has been helping businesses realize their ecommerce potential for over 20 years and empowering retail, wholesale, and direct-to-consumer sellers across all industries to transform their business through ecommerce.
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