--- title: Your Next Customer is Less Than 19 Clicks Away description: Have you ever felt like your Ecommerce store is lost in the many pages of cyberspace?  Well, you may not be as lost as you think. Recent research shows that no matter what page someone is on in the entire web, they are no more than 19 clicks away from your Ecommerce store. image: https://blog.miva.com/hubfs/Blog%20-%20Default%20Featured%20Images/General-Featured-Image-Person-Hands-Writing-Typing-Laptop-Working-Photo-Blog-2520x1592.jpg --- - [![Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg)](https://www.miva.com) - ![White X close button](https://www.miva.com/images/svg/icons/icon-x-white.svg) - Why Choose Miva - Solutions - [Why Miva Simplify Complexity](https://www.miva.com/why-miva) - [Platform Overview A Complete Ecommerce Solution](https://www.miva.com/platform-overview) - [Miva Connect Real-time Native Connections](https://www.miva.com/miva-connect) - [Vexture AI-powered Product Discovery](https://www.miva.com/vexture) - [PageBuilder No-code Page Creation](https://www.miva.com/pagebuilder) - [MivaPay Flexible Native Payment Solution](https://www.miva.com/mivapay) - Business Type - [B2B Robust Business Tools Built-In](https://www.miva.com/b2b-ecommerce) - [B2C Designed for Agility](https://www.miva.com/b2c-ecommerce-platform) - [Hybrid B2B + B2C, All Managed Together](https://www.miva.com/b2b-dtc-ecommerce-platform) - [Enterprise](https://www.miva.com/enterprise-ecommerce-platform) - Resources - Community - [Customer Stories Case Studies and Featured Stores Built With Miva](https://www.miva.com/customer-stories) - [Technology Partners An Ecosystem Built for Flexibility](https://www.miva.com/partners) - [Agency Partners Helping You Build and Grow](https://www.miva.com/miva-agency-partners) - Resources - [Resource Center Browse Our Extensive Library](https://www.miva.com/ecommerce-strategy-resource-guides) - [Blog Explore Miva Insights on Ecommerce](https://blog.miva.com/) - [Documentation Answers for All Your Miva Questions](https://docs.miva.com/) - [Get Pricing](https://www.miva.com/schedule-demo-admin) [![Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg)](https://www.miva.com) - Why Choose Miva - Solutions - [Why Miva Simplify Complexity](https://www.miva.com/why-miva) - [Platform Overview A Complete Ecommerce Solution](https://www.miva.com/platform-overview) - [Miva Connect Real-time Native Connections](https://www.miva.com/miva-connect) - [Vexture AI-powered Product Discovery](https://www.miva.com/vexture) - [PageBuilder No-code Page Creation](https://www.miva.com/pagebuilder) - [MivaPay Flexible Native Payment Solution](https://www.miva.com/mivapay) - Business Type - [B2B Robust Business Tools Built-In](https://www.miva.com/b2b-ecommerce) - [B2C Designed for Agility](https://www.miva.com/b2c-ecommerce-platform) - [Hybrid B2B + B2C, All Managed Together](https://www.miva.com/b2b-dtc-ecommerce-platform) [![](https://www.miva.com/images/webp/apex-stat.webp)](https://www.miva.com/case-studies/apex-tools) Your Partner for Growth See how Apex Tool drove a 57% revenue lift with Miva's Vexture® solution. - [Enterprise](https://www.miva.com/enterprise-ecommerce-platform) - Resources - Community - [Customer Stories Case Studies and Featured Stores Built With Miva](https://www.miva.com/customer-stories) - [Technology Partners An Ecosystem Built for Flexibility](https://www.miva.com/partners) - [Agency Partners Helping You Build and Grow](https://www.miva.com/miva-agency-partners) - Resources - [Resource Center Browse Our Extensive Library](https://www.miva.com/ecommerce-strategy-resource-guides) - [Blog Explore Miva Insights on Ecommerce](https://blog.miva.com/) - [Documentation Answers for All Your Miva Questions](https://docs.miva.com/) - [Get Pricing](https://www.miva.com/schedule-demo-admin) - ![White, three-lined, menu icon.](https://www.miva.com/images/svg/icons/icon-menu.svg) # Your Next Customer is Less Than 19 Clicks Away By Miva | December 20, 2012 - [Ecommerce Marketing](https://blog.miva.com/tag/ecommerce-marketing) ![image of person typing on a laptop](https://blog.miva.com/hubfs/Blog%20-%20Default%20Featured%20Images/General-Featured-Image-Person-Hands-Writing-Typing-Laptop-Working-Photo-Blog-2520x1592.jpg) ### Before You Read On... See why top ecommerce brands use Miva’s no-code platform to run multiple stores, manage massive catalogs, and grow their revenue. [Book a Demo of Miva](https://www.miva.com/schedule-demo-admin) Have you ever felt like your Ecommerce store is lost in the many pages of cyberspace?  Well, you may not be as lost as you think. Recent research shows that no matter what page someone is on in the entire web, they are no more than 19 clicks away from your Ecommerce store.  It turns out that everyone who goes online could be just a few clicks away from being your next customer, now that the World Wide Web is a lot smaller than we may have thought. The findings were made by Hungarian physicist, Albert-László Barabási, according to a paper published in [Philosophical Transactions of the Royal Society A](https://rsta.royalsocietypublishing.org/content/371/1987/20120375.abstract).![A visualization of web links and nodes](https://blog.miva.com/hs-fs/hubfs/Network.jpeg?width=950&name=Network.jpeg) Perhaps this new-found knowledge will inspire you to start link building, a proven way to get those customers out in the Ecommersphere to your online store.  Currently, there are approximately [14 billion](https://www.worldwidewebsize.com/) existing webpages.  But don’t let that intimidate you because now you know the secret.  Hint: You are already connected; you just need to put the links out there to make your website easier to find.![links](https://blog.miva.com/hs-fs/hubfs/expedia_unnatural_links_seo.jpeg?width=933&name=expedia_unnatural_links_seo.jpeg)   The best part about these findings is that they persist at scale, meaning no matter how large the web grows, the same interconnectedness of your site to another’s will stay the same. Barabási credits the “small world” of the web to the fact that humans tend to group into communities and that it is translating in to our cyber lives.  He assures us that they do not consist of random connections but rather a hierarchy of themes, regions, subjects, and countries.![person typing on a computer](https://blog.miva.com/hs-fs/hubfs/Imported_Blog_Media/072020_BLOG_D2C-Marketing-3-1.png?width=1260&name=072020_BLOG_D2C-Marketing-3-1.png) To learn more about link-building opportunities for your Ecommerce store, click here: [Exploring Link-Building Opportunities](https://blog.miva.com/exploring-link-building-opportunities-1) [Back to top](https://blog.miva.com/your-next-customer-the-whole-world#postAnchor) ### Want to read this blog offline? No worries, download the PDF version now and enjoy your reading later... 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