--- title: Writing Content That Will Generate Links To Your Ecommerce Website description: Today’s guest blog post about content that generates backlinks comes from Gillian Muessig, President and Co-Founder of SEOmoz. image: https://blog.miva.com/hubfs/Blog%20-%20Default%20Featured%20Images/General-Featured-Image-Woman-Holding-Phone-Smiling-Photo-Blog-2520x1592.jpg --- - [![Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg)](https://www.miva.com) - ![White X close button](https://www.miva.com/images/svg/icons/icon-x-white.svg) - Why Choose Miva - Solutions - [Why Miva Simplify Complexity](https://www.miva.com/why-miva) - [Platform Overview A Complete Ecommerce Solution](https://www.miva.com/platform-overview) - [Miva Connect Real-time Native Connections](https://www.miva.com/miva-connect) - [Vexture AI-powered Product Discovery](https://www.miva.com/vexture) - [PageBuilder No-code Page Creation](https://www.miva.com/pagebuilder) - [MivaPay Flexible Native Payment Solution](https://www.miva.com/mivapay) - Business Type - [B2B Robust Business Tools Built-In](https://www.miva.com/b2b-ecommerce) - [B2C Designed for Agility](https://www.miva.com/b2c-ecommerce-platform) - [Hybrid B2B + B2C, All Managed Together](https://www.miva.com/b2b-dtc-ecommerce-platform) - [Enterprise](https://www.miva.com/enterprise-ecommerce-platform) - Resources - Community - [Customer Stories Case Studies and Featured Stores Built With Miva](https://www.miva.com/customer-stories) - [Technology Partners An Ecosystem Built for Flexibility](https://www.miva.com/partners) - [Agency Partners Helping You Build and Grow](https://www.miva.com/miva-agency-partners) - Resources - [Resource Center Browse Our Extensive Library](https://www.miva.com/ecommerce-strategy-resource-guides) - [Blog Explore Miva Insights on Ecommerce](https://blog.miva.com/) - [Documentation Answers for All Your Miva Questions](https://docs.miva.com/) - [Get Pricing](https://www.miva.com/schedule-demo-admin) [![Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg)](https://www.miva.com) - Why Choose Miva - Solutions - [Why Miva Simplify Complexity](https://www.miva.com/why-miva) - [Platform Overview A Complete Ecommerce Solution](https://www.miva.com/platform-overview) - [Miva Connect Real-time Native Connections](https://www.miva.com/miva-connect) - [Vexture AI-powered Product Discovery](https://www.miva.com/vexture) - [PageBuilder No-code Page Creation](https://www.miva.com/pagebuilder) - [MivaPay Flexible Native Payment Solution](https://www.miva.com/mivapay) - Business Type - [B2B Robust Business Tools Built-In](https://www.miva.com/b2b-ecommerce) - [B2C Designed for Agility](https://www.miva.com/b2c-ecommerce-platform) - [Hybrid B2B + B2C, All Managed Together](https://www.miva.com/b2b-dtc-ecommerce-platform) [![](https://www.miva.com/images/webp/apex-stat.webp)](https://www.miva.com/case-studies/apex-tools) Your Partner for Growth See how Apex Tool drove a 57% revenue lift with Miva's Vexture® solution. - [Enterprise](https://www.miva.com/enterprise-ecommerce-platform) - Resources - Community - [Customer Stories Case Studies and Featured Stores Built With Miva](https://www.miva.com/customer-stories) - [Technology Partners An Ecosystem Built for Flexibility](https://www.miva.com/partners) - [Agency Partners Helping You Build and Grow](https://www.miva.com/miva-agency-partners) - Resources - [Resource Center Browse Our Extensive Library](https://www.miva.com/ecommerce-strategy-resource-guides) - [Blog Explore Miva Insights on Ecommerce](https://blog.miva.com/) - [Documentation Answers for All Your Miva Questions](https://docs.miva.com/) - [Get Pricing](https://www.miva.com/schedule-demo-admin) - ![White, three-lined, menu icon.](https://www.miva.com/images/svg/icons/icon-menu.svg) # Writing Content That Will Generate Links To Your Ecommerce Website By Guest Contributor | July 11, 2011 - [Ecommerce Marketing](https://blog.miva.com/tag/ecommerce-marketing) ![Woman on mobile phone](https://blog.miva.com/hubfs/Blog%20-%20Default%20Featured%20Images/General-Featured-Image-Woman-Holding-Phone-Smiling-Photo-Blog-2520x1592.jpg) ### Before You Read On... See why top ecommerce brands use Miva’s no-code platform to run multiple stores, manage massive catalogs, and grow their revenue. [Book a Demo of Miva](https://www.miva.com/schedule-demo-admin) *Today’s guest blog post comes from Gillian Muessig, President and Co-Founder of [SEOMoz](https://www.seomoz.org).* [Write great content](https://blog.miva.com/customers-like-catalogs-ecommerce-stores/), promote it, and you will be rewarded with inbound links that will help your website rank well in the SERPs (search engine result pages) when people are looking for your products. Um, yeah. But my website is an ecommerce website. How much content can I write that anybody really wants to link to? Descriptions of products? Not so much! Get real! I hear your cry. So how does an ecommerce get to the top of the SERPs? Fortunately, there are more ways to get there than there used to be. While links are still the cornerstone of how the Web is put together (search bots still need to hop from one page to another via links), social signals have become increasingly important over the past months. How do you leverage social signals to rise in the SERPs? The term “social signals” means Tweets which mention your website, brand or unique product/service names. The best kind of tweets include a link direct to the page inside your website that you’d like people to land on. Similarly, mentions and links on [Facebook](https://www.facebook.com), [LinkedIn](https://www.linkedin.com), [Quora](https://www.quora.com), and tons of others. Here’s a decent [list of social networking sites](https://en.wikipedia.org/wiki/List_of_social_networking_websites) from [Wikipedia](https://www.wikipedia.org). Check it for a good place for you to connect with potential buyers of your products/services and branch out from there. ## Create A Persona You’ll want to create a persona or avatar on the platform. That means creating an account and naming it with your own name or the name of your company, if appropriate. If there’s more than one of you in the company that feels comfortable talking about the business, both of you can create accounts using your names. It’s ok to have one account at Facebook that you use for business and another you use for personal stuff. The name difference might be David Smith and Dave Smith, for example. Be transparent about the fact that you’re tweeting, blogging, commenting, and/or making other entries into the social networking site for your company. ## Find Followers Ask folks to follow your professional accounts on your website – and give them a good reason to do so. Don’t just say, “Follow us on Facebook.” So lame! Would **YOU** follow a corporation? I know, some do, but really… this is about creating a community of people who enjoy engaging with you, your brand, buying and using your products and sharing their joy with others. It’s more than ‘like this page’ One good reason to follow you could include: follow us Twitter to get the “deal of the day”.  ## Be Creative Social networking marketing starts with an account on a networking website. But don’t stop at advertising through that account. Create engaging events online or off, that will encourage people to link to a page on your website giving all the details, photos of past events, or articles of interest. That’s what I meant by creating valuable content, marketing it, and gaining links. *Till Next Time!* -Gillian Muessig/SEOmoz [Back to top](https://blog.miva.com/writing-content-that-will-generate-links-to-your-ecommerce-website#postAnchor) ### Want to read this blog offline? No worries, download the PDF version now and enjoy your reading later... Download PDF ![Image of Guest Contributor.](https://blog.miva.com/hubfs/Miva%2010/Miva%2010%20Email%20images/miva-logo-square.png) Guest Contributor The Miva ecommerce platform powers some of the web’s most spectacular online stores—stores that benefit every day from our relationships with our partners and other valued providers. We work with our network of experts to create fresh, insightful content for all independent merchants. Interested in contributing to the Miva blog? Click below to learn more about our co-marketing opportunities. [Visit Website](https://www.miva.com/co-marketing-with-miva) ![White Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg) Powering the Next Era of Intelligent, Connected Commerce. 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