Three Reasons Why Social Commerce Works

Read on to learn more...

By Miva | November 22, 2011
social media feed on a mobile phone



Want to read this blog offline?

No worries, download the PDF version now and enjoy your reading later...

Download PDF

Social commerce, once a buzzword with a vague meaning and an even vaguer real-world application, is now almost as ubiquitous online as social media itself. There are many reasons for this, including the fact that consumers can now access the Internet and shop from their desktops, laptops, phones, and tablets.

The main reason, though, is that social commerce is a natural extension of an activity that the majority of Internet users engage in on a daily basis: interacting with their friends on Facebook and other social media platforms.

Essentially, social commerce works because:

Social Commerce Is Intuitive

“Liking” (or “plussing” or “tweeting,” etc.) content online has become second nature for many people, and can be used to show preference for a news story, a funny photo, and even individual products within an ecommerce storefront.

Once people see that their friends like a product, they may be more inclined to read reviews of the product, visit the website and social media pages of the store that sells the product, and ultimately, to purchase the product. If they can complete this last step directly from an ecommerce store’s social media profile, this makes for an even more integrated social shopping experience, and segues directly into our next point.

Social Commerce Meets People Where They Are

Put simply, social commerce, particularly in the form of an integrated Facebook page, allows social media users to transition into ecommerce customers quickly and easily once they have found a product that they are interested in buying.

Clicking on a product takes them to the online storefront where they can purchase it, eliminating the need for the customer to leave the store’s social media page to search for the product themselves.

Social Commerce Strengthens Online Relationships

Social media users are now used to interacting directly with the people behind the social media profiles of both companies and celebrities. Once this happens, a company stops being a faceless corporation and begins to be viewed a social media “friend.”

As a result, loyalty naturally increases, announcements about online sales, promotions, and new store arrivals are easier for consumers to keep track of (since they are automatically notified of them). Social commerce bridges the gap between liking and recommending products online and actually purchasing them. In today’s increasingly Internet-based society, that is a valuable gap to bridge.

Back to top

Author's Bio


Miva offers a flexible and adaptable ecommerce platform that evolves with businesses and allows them to drive sales, maximize average order value, cut overhead costs, and increase revenue. Miva has been helping businesses realize their ecommerce potential for over 20 years and empowering retail, wholesale, and direct-to-consumer sellers across all industries to transform their business through ecommerce.

More Posts Like This

Stay in the Loop

Sign up to receive the latest in ecommerce news, articles, whitepapers, and more.

OR CALL 800.608.MIVA

  • Facebook icon
  • Twitter icon
  • Instagram icon
  • LinkedIn icon