---
title: Stop Shopping Cart Abandonment and Win The Sale Back
description: Did you know that 72% of website visitors that add items to their shopping carts abandon without making a purchase?  We have compiled the following tips and tricks to considerably reduce unnecessary shopping cart abandonment.  By using these tools to decrease shopping cart abandonment, you will get more sales and start seeing a jump in revenue.
image: https://blog.miva.com/hubfs/Blog/goldcart_1-blog.jpg
---

- [![Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg)](https://www.miva.com)
- ![White X close button](https://www.miva.com/images/svg/icons/icon-x-white.svg)

- Why Choose Miva
  
    - Solutions
    - [Why Miva Simplify Complexity](https://www.miva.com/why-miva)
    - [Platform Overview A Complete Ecommerce Solution](https://www.miva.com/platform-overview)
    - [Miva Connect Real-time Native Connections](https://www.miva.com/miva-connect)
    - [Vexture AI-powered Product Discovery](https://www.miva.com/vexture)
    - [PageBuilder No-code Page Creation](https://www.miva.com/pagebuilder)
    - [MivaPay Flexible Native Payment Solution](https://www.miva.com/mivapay)
    - Business Type
    - [B2B Robust Business Tools Built-In](https://www.miva.com/b2b-ecommerce)
    - [B2C Designed for Agility](https://www.miva.com/b2c-ecommerce-platform)
    - [Hybrid B2B + B2C, All Managed Together](https://www.miva.com/b2b-dtc-ecommerce-platform)
- [Enterprise](https://www.miva.com/enterprise-ecommerce-platform)
- Resources
  
    - Community
    - [Customer Stories Case Studies and Featured Stores Built With Miva](https://www.miva.com/customer-stories)
    - [Technology Partners An Ecosystem Built for Flexibility](https://www.miva.com/partners)
    - [Agency Partners Helping You Build and Grow](https://www.miva.com/miva-agency-partners)
    - Resources
    - [Resource Center Browse Our Extensive Library](https://www.miva.com/ecommerce-strategy-resource-guides)
    - [Blog Explore Miva Insights on Ecommerce](https://blog.miva.com/)
    - [Documentation Answers for All Your Miva Questions](https://docs.miva.com/)
- [Get Pricing](https://www.miva.com/schedule-demo-admin)

[![Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg)](https://www.miva.com)

- Why Choose Miva
  
    - Solutions
    - [Why Miva Simplify Complexity](https://www.miva.com/why-miva)
    - [Platform Overview A Complete Ecommerce Solution](https://www.miva.com/platform-overview)
    - [Miva Connect Real-time Native Connections](https://www.miva.com/miva-connect)
    - [Vexture AI-powered Product Discovery](https://www.miva.com/vexture)
    - [PageBuilder No-code Page Creation](https://www.miva.com/pagebuilder)
    - [MivaPay Flexible Native Payment Solution](https://www.miva.com/mivapay)
    - Business Type
    - [B2B Robust Business Tools Built-In](https://www.miva.com/b2b-ecommerce)
    - [B2C Designed for Agility](https://www.miva.com/b2c-ecommerce-platform)
    - [Hybrid B2B + B2C, All Managed Together](https://www.miva.com/b2b-dtc-ecommerce-platform)
  [![](https://www.miva.com/images/webp/apex-stat.webp)](https://www.miva.com/case-studies/apex-tools)
  
  Your Partner for Growth
  
  See how Apex Tool drove a 57% revenue lift with Miva's Vexture® solution.
- [Enterprise](https://www.miva.com/enterprise-ecommerce-platform)
- Resources
  
    - Community
    - [Customer Stories Case Studies and Featured Stores Built With Miva](https://www.miva.com/customer-stories)
    - [Technology Partners An Ecosystem Built for Flexibility](https://www.miva.com/partners)
    - [Agency Partners Helping You Build and Grow](https://www.miva.com/miva-agency-partners)
    - Resources
    - [Resource Center Browse Our Extensive Library](https://www.miva.com/ecommerce-strategy-resource-guides)
    - [Blog Explore Miva Insights on Ecommerce](https://blog.miva.com/)
    - [Documentation Answers for All Your Miva Questions](https://docs.miva.com/)

- [Get Pricing](https://www.miva.com/schedule-demo-admin)
- ![White, three-lined, menu icon.](https://www.miva.com/images/svg/icons/icon-menu.svg)

# Stop Shopping Cart Abandonment and Win The Sale Back

By Miva | June 18, 2013

- [Ecommerce Marketing](https://blog.miva.com/tag/ecommerce-marketing)
- [Ecommerce Analytics](https://blog.miva.com/tag/ecommerce-analytics)

![Photo of a gold cart](https://blog.miva.com/hubfs/Blog/goldcart_1-blog.jpg)

### Before You Read On...

See why top ecommerce brands use Miva’s no-code platform to run   
multiple stores, manage massive catalogs, and grow their revenue.

[Book a Demo of Miva](https://www.miva.com/schedule-demo-admin)

Did you know that 72% of website visitors that add items to their [shopping carts](https://blog.miva.com/shopping-cart-vs-ecommerce-platform) abandon without making a purchase?  We have compiled the following tips and tricks to considerably reduce unnecessary shopping cart abandonment.  By using these tools to decrease shopping cart abandonment, you will get more sales and start seeing a jump in revenue.

## The New Sophisticated Shopper

First, you need to understand who is buying and who is leaving.  Customers are quickly becoming more sophisticated buyers, as technology advances.  According to [Forrester Research](https://www.forrester.com/home), the typical abandoner is one that has been shopping online longer than non-abandoners.  Some customers will only purchase online if a promotion is offered or if the item they are interested in is re-marketed to them throughout the decision making cycle.

However, targeting sophisticated shoppers means more than just promotions and re-marketing; it means understanding that shoppers have more accessibility to competitors than ever before and finding ways to compete at the shopping cart level.  When someone is looking at a product on your online store, don’t dismiss the fact that they most likely are searching for a better deal from your competitors at the same time.  36% of consumers will not buy online unless free shipping is offered ([ComScore](https://www.comscore.com/)).  Free shipping, promotions, and re-marketing are just the tipping point, but an easy-to-use shopping cart is an absolute must for ecommerce store owners.

![Infographic of female vs male consumer behavior ](https://blog.miva.com/hs-fs/hubfs/Blog/shopping_cart_men_and_women-blog.jpg?width=600&name=shopping_cart_men_and_women-blog.jpg)

## Optimize Your Shopping Cart for a Smooth Checkout:

- **Allow Guest Checkout**

Simply by enabling guest checkout, you can see a tremendous increase in your conversion rates.  [eConsultancy](https://econsultancy.com/us) reported in 2011 that up to 26% of shopping cart abandonment was due to forced registration at checkout.  Instead of having a lengthy information page, have new customers register an account that asks for 3 items only:  a password, a contact name, and an email address.  This will give you the valuable information necessary for future marketing, and it will help the customer save time.

![Guest checkout example](https://blog.miva.com/hs-fs/hubfs/Blog/shopping_cart_guest_checkout-blog.jpg?width=600&name=shopping_cart_guest_checkout-blog.jpg)

![Cart guest checkout example](https://blog.miva.com/hs-fs/hubfs/Blog/shopping_cart_guest_checkout_2-blog.png?width=600&name=shopping_cart_guest_checkout_2-blog.png)

- **Offer a “Same as Shipping” Button**

Make the checkout process quicker for the customer by having a “Billing Address same as Shipping Address” button available.  Many times these two addresses are the same, and they will want the option of only typing their address once.  Make sure that there is an option to un-select this option and enter a different shipping address than the billing address, if needed.

![Same as shipping option example](https://blog.miva.com/hs-fs/hubfs/Blog/shopping_cart_haan-blog.jpg?width=600&name=shopping_cart_haan-blog.jpg)

- **Remember the Back Button**

If you don’t show a back button during the checkout process, customers will worry that they will have to start all over again. Most likely, they will close your page, and you’ll lose the sale.  People sometimes like to go back and make sure they have the right thing in their cart, or they may change their minds.  You wouldn’t want frustrate your customers by making it a negative experience.  Keep in mind that they might want to check out the next time they come back, so allow them to save their selections to return to it another time.

![Back button example](https://blog.miva.com/hs-fs/hubfs/Blog/shopping_cart_back_button-blog.jpg?width=288&name=shopping_cart_back_button-blog.jpg)

- **Keep the Forms Short**

Figure out the necessary information that you’ll need from your customers, and don’t require any extra information.  Ensure that you only take the information you need, and keep the steps in the checkout to a minimum.  Allow customers to pay by whatever means they are most comfortable with.  Remember credit card information for repeat customers, and allow returning shoppers to simply enter the 3 digit security code while checking out.

![Shopping cart simple form example](https://blog.miva.com/hs-fs/hubfs/Blog/shopping_cart_simple_form-blog.jpg?width=600&name=shopping_cart_simple_form-blog.jpg)

- **Capture Shopper’s Email Address**

Capture the customer’s email address while they are shopping.  The reason this step is so important is because returning customers are actually 9 times more likely to buy compared to new visitors.  By using email to re-market the products to the customer, you can nudge them to return and complete the sale.

![Example of a pop up email capture window](https://blog.miva.com/hs-fs/hubfs/Blog/shopping_cart_email_address-blog.jpg?width=600&name=shopping_cart_email_address-blog.jpg)

[Econsultancy](https://econsultancy.com/us) surveyed 2000 consumers to find out why they are abandoning their shopping carts.  Here are their findings:

**After adding items to your basket, what would make you abandon your purchase?**

![Abandoned purchases poll. Top result: high delivery charges](https://blog.miva.com/hs-fs/hubfs/Blog/shopping_cart_abandon_purchase-blog.png?width=600&name=shopping_cart_abandon_purchase-blog.png)

**Once you are in the checkout process, what would deter you from completing the purchase?**

![Poll: What would deter you from completing the purchase? Top result: Hidden charges](https://blog.miva.com/hs-fs/hubfs/Blog/shopping_cart_stop_completion-blog.png?width=600&name=shopping_cart_stop_completion-blog.png)

## In Conclusion

Building an irresistible checkout experience includes many different elements.  As long as you put your customers’ needs first and make it easy for them to purchase what they want, then you will be bound to make more sales and more happy customers.  After all, the happier your customers are, the easier it will be to win their sales.

[Back to top](https://blog.miva.com/stop-shopping-cart-abandonment-and-win-the-sale-back#postAnchor)

### Want to read this blog offline?

No worries, download the PDF version now and enjoy your reading later...

Download PDF

![Image of Miva.](https://blog.miva.com/hubfs/Miva%2010/Miva%2010%20Email%20images/miva-logo-square.png) Miva

Miva offers a flexible and adaptable ecommerce platform that evolves with businesses and allows them to drive sales, maximize average order value, cut overhead costs, and increase revenue. Miva has been helping businesses realize their ecommerce potential for over 20 years and empowering retail, wholesale, and direct-to-consumer sellers across all industries to transform their business through ecommerce.

[Visit Website](https://www.miva.com/)

![White Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg)

Powering the Next Era of Intelligent, Connected Commerce.

[Get Pricing](https://www.miva.com/schedule-demo-admin)

- [![White Facebook logo.](https://www.miva.com/images/svg/icons/icon-white-facebook.svg)](https://www.miva.com/social/facebook)
- [![White X logo.](https://www.miva.com/images/svg/icons/icon-white-x.svg)](https://www.miva.com/social/x)
- [![White LinkedIn logo.](https://www.miva.com/images/svg/icons/icon-white-linkedin.svg)](https://www.miva.com/social/linkedin)
- [![White Instagram logo.](https://www.miva.com/images/svg/icons/icon-white-instagram.svg)](https://www.miva.com/social/instagram)

![Badge displaying that Miva was named Best Ecommerce Platform in 2020 by Vendors In Partnership.](https://www.miva.com/images/badges/best-ecomm-platform-2020.webp)

- Solutions
- [Why Miva](https://www.miva.com/why-miva)
- [Platform Overview](https://www.miva.com/platform-overview)
- [Miva Connect](https://www.miva.com/miva-connect)
- [Vexture](https://www.miva.com/vexture)
- [PageBuilder](https://www.miva.com/pagebuilder)
- [MivaPay](https://www.miva.com/mivapay)
- [MultiStorefront](https://www.miva.com/miva-multistorefront)

- Business Type
- [B2B](https://www.miva.com/b2b-ecommerce)
- [B2C](https://www.miva.com/b2c-ecommerce-platform)
- [Hybrid](https://www.miva.com/b2b-dtc-ecommerce-platform)

- Community
- [Customer Stories](https://www.miva.com/customer-stories)
- [Technology Partners](https://www.miva.com/partners)
- [Agency Partners](https://www.miva.com/miva-agency-partners)
- [Forums](https://www.miva.com/forums/)

- Resources
- [Resource Center](https://www.miva.com/ecommerce-strategy-resource-guides)
- [Blog](https://blog.miva.com/)
- [Documentation](https://docs.miva.com/)
- [App Store](https://apps.miva.com/)
- [Miva Releases](https://www.miva.com/product-releases)

- Compare Miva
- [With Shopify](https://www.miva.com/miva-vs-shopify-plus)
- [With BigCommerce](https://www.miva.com/miva-vs-bigcommerce)
- [With Adobe Commerce (Magento)](https://www.miva.com/miva-vs-adobe-commerce-magento)
- [With Salesforce Commerce](https://www.miva.com/miva-vs-salesforce-commerce)

- Company
- [About](https://www.miva.com/company)
- [Leadership](https://www.miva.com/company/leadership)
- [Diversity & Inclusion](https://www.miva.com/company/diversity-inclusion)
- [Careers](https://www.miva.com/company/careers)
- [Press Center](https://www.miva.com/press/)

Copyright © 1997 – 2026 Miva®, Miva Merchant®, MivaPay®, Camp Miva®, Miva Connect®, Vexture®, Miva, Inc. All Rights Reserved. Terms & Policies

- [Privacy Policy](https://www.miva.com/privacy)
- [Cookie Policy](https://www.miva.com/cookie-policy)
- [Job Applicants Privacy](https://www.miva.com/miva-applicant-privacy-notice)
- [Intellectual Property](https://www.miva.com/intellectualproperty)
- [Terms of Service](https://www.miva.com/pdf/SaaS_TOS.pdf)
- [Non-Compliance Policy](https://www.miva.com/miva-software-updates)

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://blog.miva.com/stop-shopping-cart-abandonment-and-win-the-sale-back#webpage",
  "@type" : "WebPage",
  "description" : "Did you know that 72% of website visitors that add items to their shopping carts abandon without making a purchase?  We have compiled the following tips and tricks to considerably reduce unnecessary shopping cart abandonment.  By using these tools to decrease shopping cart abandonment, you will get more sales and start seeing a jump in revenue.",
  "inLanguage" : "en-US",
  "isPartOf" : {
    "@id" : "https://blog.miva.com/#website"
  },
  "name" : "Stop Shopping Cart Abandonment and Win The Sale Back",
  "url" : "https://blog.miva.com/stop-shopping-cart-abandonment-and-win-the-sale-back"
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "BreadcrumbList",
  "itemListElement" : [ {
    "@type" : "ListItem",
    "item" : "https://www.miva.com/",
    "name" : "Home",
    "position" : 1
  }, {
    "@type" : "ListItem",
    "item" : "https://blog.miva.com/",
    "name" : "Blog",
    "position" : 2
  }, {
    "@type" : "ListItem",
    "item" : "https://blog.miva.com/stop-shopping-cart-abandonment-and-win-the-sale-back",
    "name" : "Stop Shopping Cart Abandonment and Win The Sale Back",
    "position" : 3
  } ]
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Miva",
    "url" : "https://blog.miva.com/author/miva"
  },
  "dateModified" : "1635196806071",
  "datePublished" : "2013-06-18 00:00:00",
  "description" : "Did you know that 72% of website visitors that add items to their shopping carts abandon without making a purchase?  We have compiled the following tips and tricks to considerably reduce unnecessary shopping cart abandonment.  By using these tools to decrease shopping cart abandonment, you will get more sales and start seeing a jump in revenue.",
  "headline" : "Stop Shopping Cart Abandonment and Win The Sale Back",
  "image" : {
    "@type" : "ImageObject",
    "height" : 630,
    "url" : "https://go.miva.com/hubfs/Blog/goldcart_1-blog.jpg",
    "width" : 1200
  },
  "mainEntityOfPage" : {
    "@id" : "https://blog.miva.com/stop-shopping-cart-abandonment-and-win-the-sale-back#webpage",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "https://www.miva.com/images/new-images/mivainc-logo.png",
      "width" : 300
    },
    "name" : "Miva",
    "url" : "https://www.miva.com/"
  },
  "url" : "https://blog.miva.com/stop-shopping-cart-abandonment-and-win-the-sale-back"
}
```