--- title: "Online Back To School And Holiday Shopping: Is Your Ecommerce Store Ready?" description: Depending on which region of the United States that you live in, the start of the new school year is either right around the corner or has already begun. While the exact dates vary by state, and in some cases, school district, back-to-school shopping season is officially here. image: https://blog.miva.com/hubfs/Blog%20-%20Default%20Featured%20Images/General_Photo_Blog%20%E2%80%93%2020@2x.jpg --- - [![Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg)](https://www.miva.com) - ![White X close button](https://www.miva.com/images/svg/icons/icon-x-white.svg) - Why Choose Miva - Solutions - [Why Miva Simplify Complexity](https://www.miva.com/why-miva) - [Platform Overview A Complete Ecommerce Solution](https://www.miva.com/platform-overview) - [Miva Connect Real-time Native Connections](https://www.miva.com/miva-connect) - [Vexture AI-powered Product Discovery](https://www.miva.com/vexture) - [PageBuilder No-code Page Creation](https://www.miva.com/pagebuilder) - [MivaPay Flexible Native Payment Solution](https://www.miva.com/mivapay) - Business Type - [B2B Robust Business Tools Built-In](https://www.miva.com/b2b-ecommerce) - [B2C Designed for Agility](https://www.miva.com/b2c-ecommerce-platform) - [Hybrid B2B + B2C, All Managed Together](https://www.miva.com/b2b-dtc-ecommerce-platform) - [Enterprise](https://www.miva.com/enterprise-ecommerce-platform) - Resources - Community - [Customer Stories Case Studies and Featured Stores Built With Miva](https://www.miva.com/customer-stories) - [Technology Partners An Ecosystem Built for Flexibility](https://www.miva.com/partners) - [Agency Partners Helping You Build and Grow](https://www.miva.com/miva-agency-partners) - Resources - [Resource Center Browse Our Extensive Library](https://www.miva.com/ecommerce-strategy-resource-guides) - [Blog Explore Miva Insights on Ecommerce](https://blog.miva.com/) - [Documentation Answers for All Your Miva Questions](https://docs.miva.com/) - [Get Pricing](https://www.miva.com/schedule-demo-admin) [![Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg)](https://www.miva.com) - Why Choose Miva - Solutions - [Why Miva Simplify Complexity](https://www.miva.com/why-miva) - [Platform Overview A Complete Ecommerce Solution](https://www.miva.com/platform-overview) - [Miva Connect Real-time Native Connections](https://www.miva.com/miva-connect) - [Vexture AI-powered Product Discovery](https://www.miva.com/vexture) - [PageBuilder No-code Page Creation](https://www.miva.com/pagebuilder) - [MivaPay Flexible Native Payment Solution](https://www.miva.com/mivapay) - Business Type - [B2B Robust Business Tools Built-In](https://www.miva.com/b2b-ecommerce) - [B2C Designed for Agility](https://www.miva.com/b2c-ecommerce-platform) - [Hybrid B2B + B2C, All Managed Together](https://www.miva.com/b2b-dtc-ecommerce-platform) [![](https://www.miva.com/images/webp/apex-stat.webp)](https://www.miva.com/case-studies/apex-tools) Your Partner for Growth See how Apex Tool drove a 57% revenue lift with Miva's Vexture® solution. - [Enterprise](https://www.miva.com/enterprise-ecommerce-platform) - Resources - Community - [Customer Stories Case Studies and Featured Stores Built With Miva](https://www.miva.com/customer-stories) - [Technology Partners An Ecosystem Built for Flexibility](https://www.miva.com/partners) - [Agency Partners Helping You Build and Grow](https://www.miva.com/miva-agency-partners) - Resources - [Resource Center Browse Our Extensive Library](https://www.miva.com/ecommerce-strategy-resource-guides) - [Blog Explore Miva Insights on Ecommerce](https://blog.miva.com/) - [Documentation Answers for All Your Miva Questions](https://docs.miva.com/) - [Get Pricing](https://www.miva.com/schedule-demo-admin) - ![White, three-lined, menu icon.](https://www.miva.com/images/svg/icons/icon-menu.svg) # Online Back To School And Holiday Shopping: Is Your Ecommerce Store Ready? By Miva | August 10, 2011 - [Ecommerce Marketing](https://blog.miva.com/tag/ecommerce-marketing) ![a smiling couple looking at a phone together during the holidays](https://blog.miva.com/hubfs/Blog%20-%20Default%20Featured%20Images/General_Photo_Blog%20%E2%80%93%2020@2x.jpg) ### Before You Read On... See why top ecommerce brands use Miva’s no-code platform to run multiple stores, manage massive catalogs, and grow their revenue. [Book a Demo of Miva](https://www.miva.com/schedule-demo-admin) Depending on which region of the United States that you live in, the start of the new school year is either right around the corner or has already begun.  While the exact dates vary by state, and in some cases, school district, back-to-school shopping season is officially here. **Back-to-school shopping means savings for consumers and sales for retailers.** What does that mean for online retailers? The back-to-school shopping season isn’t just for children and college students. Lower prices on items like apparel, electronics, and dorm room home décor items (shower curtains, bedspreads, etc) appeal to a wide variety of demographics. While this is significant in and of itself, there’s another reason why back-to-school shopping season is something that all retailers should take note of, even if they don’t sell anything that could be even remotely connected to a school shopping related promotion. In just a few short months, the holiday shopping season will be upon us. Halloween, Thanksgiving, and Christmas are the times when people shop more and retailers have a significant opportunity to boost their profits before the New Year. **The holiday shopping season is also a time for bargains and sales, and is the most significant sales period of the year for many retailers.** **Online shopping has become the norm, and mobile and tablet shopping are quickly becoming just as common.** When you consider how common shopping online has become, and how common shopping via a mobile phone or tablet device is quickly becoming; it isn’t hard to imagine these same people turning to ecommerce and mobile commerce sites for their Halloween and Thanksgiving supplies, and holiday shopping needs in a few months. What types of strategies and promotions are you implementing for the upcoming back-to-school and holiday shopping seasons? 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