CPC Strategy Study and Online Shopping By Gender

In today’s ecommerce news briefs, we’ll examine a new CSE-comparison study from CPC Strategy, and take a look at some interesting findings about gender demographics and online shopping.

CPC Strategy Study Reveals Top CSEs

Which online comparison shopping engine (CSE) is the best? A recent study by CPC Strategy of over 110 online retailers, 4,274,820 clicks, 82,845 orders, $1,158,604.41 in spend and $7,867,575. 91 in revenue compiled the data necessary to answer this question.

The study breaks down the various elements of comparison shopping engines such as traffic and ROI for sites like Google Product Search and Amazon Product Ads and ranks CSEs by revenue, conversion rate, COS (cost divided by revenue) and average CPC (cost-per-click) rate.

Which Gender Shops More Online?

According to a recent study by iProspect, the majority of online shopping isn’t being done by women, particularly when it comes to luxury items.  The study reveals that 70% of affluent men both research and buy products online, and that 80% of these men are buying for themselves.

Affluent men, who are defined as men with incomes of more than $100,00 annually, are also more likely to buy in bulk and shop via tablets and smartphones.

The most visited sites among affluent males? Amazon, followed closely by ESPN.com.