Since Google unveiled Google+ Pages for businesses a little over a week ago, a number of businesses have been scrambling to create profiles. Many companies that specialize in providing Facebook marketing services for corporations have also been preparing to offer similar services for Google + business marketing.
If you have recently created a Google+ Page for your business, but aren’t sure how to get started, you’re not alone. While similar in some ways to Facebook, Plus has its own unique format, navigation, and rules that users must familiarize themselves with.
Here are some tips about building and managing your circles on Google + to help you get started:
Building Your Circles
Business pages on Google+ can’t follow people unless they are following them. This means that it is in your best interests to tell your customers, colleagues, Facebook fans, and Twitter followers about your new page and invite them to follow you so you can follow and connect with them in turn.
Managing Your Circles
Google + lets you control what you share and who you share it with. When you create an update, you can choose which of your circles can see your update, and can also decide whether or not to make your update public.
You can create circles by clicking on the circles icon in the menu at the top of your profile page. Once you do, you’ll see the people in your circles, as well as your existing circles. Click on a circle to change its name. You can add a new circle, and add people to these circles from this page.
Personalizing Your Messages Within Your Circles
You can personalize the messages and updates that you share on Google +. Have a message that is specifically for your customers and another for your business partners? You can use Google+ circles to get your personalized message across.
Once you get the hang of circles, you will be well on your way towards building your presence on Google + and interacting with your customers, contacts, friends, and followers.
While you’re getting started with Google + don’t forget to add Miva Merchant to your circles to stay connected with the Miva Merchant community online.
Miva