--- title: How to Plan for Ecommerce Success in the New Year—Top Priorities description: New year, new business. Build ecommerce success by focusing on these key areas to grow your business in the new year. image: https://blog.miva.com/hubfs/Newsletter/woman-photo-glasses-computer-reflection-pen-working-newsletter.jpg --- - [![Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg)](https://www.miva.com) - ![White X close button](https://www.miva.com/images/svg/icons/icon-x-white.svg) - Why Choose Miva - Solutions - [Why Miva Simplify Complexity](https://www.miva.com/why-miva) - [Platform Overview A Complete Ecommerce Solution](https://www.miva.com/platform-overview) - [Miva Connect Real-time Native Connections](https://www.miva.com/miva-connect) - [Vexture AI-powered Product Discovery](https://www.miva.com/vexture) - [PageBuilder No-code Page Creation](https://www.miva.com/pagebuilder) - [MivaPay Flexible Native Payment Solution](https://www.miva.com/mivapay) - Business Type - [B2B Robust Business Tools Built-In](https://www.miva.com/b2b-ecommerce) - [B2C Designed for Agility](https://www.miva.com/b2c-ecommerce-platform) - [Hybrid B2B + B2C, All Managed Together](https://www.miva.com/b2b-dtc-ecommerce-platform) - [Enterprise](https://www.miva.com/enterprise-ecommerce-platform) - Resources - Community - [Customer Stories Case Studies and Featured Stores Built With Miva](https://www.miva.com/customer-stories) - [Technology Partners An Ecosystem Built for Flexibility](https://www.miva.com/partners) - [Agency Partners Helping You Build and Grow](https://www.miva.com/miva-agency-partners) - Resources - [Resource Center Browse Our Extensive Library](https://www.miva.com/ecommerce-strategy-resource-guides) - [Blog Explore Miva Insights on Ecommerce](https://blog.miva.com/) - [Documentation Answers for All Your Miva Questions](https://docs.miva.com/) - [Get Pricing](https://www.miva.com/schedule-demo-admin) [![Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg)](https://www.miva.com) - Why Choose Miva - Solutions - [Why Miva Simplify Complexity](https://www.miva.com/why-miva) - [Platform Overview A Complete Ecommerce Solution](https://www.miva.com/platform-overview) - [Miva Connect Real-time Native Connections](https://www.miva.com/miva-connect) - [Vexture AI-powered Product Discovery](https://www.miva.com/vexture) - [PageBuilder No-code Page Creation](https://www.miva.com/pagebuilder) - [MivaPay Flexible Native Payment Solution](https://www.miva.com/mivapay) - Business Type - [B2B Robust Business Tools Built-In](https://www.miva.com/b2b-ecommerce) - [B2C Designed for Agility](https://www.miva.com/b2c-ecommerce-platform) - [Hybrid B2B + B2C, All Managed Together](https://www.miva.com/b2b-dtc-ecommerce-platform) [![](https://www.miva.com/images/webp/apex-stat.webp)](https://www.miva.com/case-studies/apex-tools) Your Partner for Growth See how Apex Tool drove a 57% revenue lift with Miva's Vexture® solution. - [Enterprise](https://www.miva.com/enterprise-ecommerce-platform) - Resources - Community - [Customer Stories Case Studies and Featured Stores Built With Miva](https://www.miva.com/customer-stories) - [Technology Partners An Ecosystem Built for Flexibility](https://www.miva.com/partners) - [Agency Partners Helping You Build and Grow](https://www.miva.com/miva-agency-partners) - Resources - [Resource Center Browse Our Extensive Library](https://www.miva.com/ecommerce-strategy-resource-guides) - [Blog Explore Miva Insights on Ecommerce](https://blog.miva.com/) - [Documentation Answers for All Your Miva Questions](https://docs.miva.com/) - [Get Pricing](https://www.miva.com/schedule-demo-admin) - ![White, three-lined, menu icon.](https://www.miva.com/images/svg/icons/icon-menu.svg) # How to Plan for Ecommerce Success in the New Year—Top Priorities By Vanessa Loughty | December 29, 2023 - [Ecommerce Selling](https://blog.miva.com/tag/ecommerce-selling) ![Photo of woman with glasses looking at a computer monitor while holding a pen.](https://blog.miva.com/hubfs/Newsletter/woman-photo-glasses-computer-reflection-pen-working-newsletter.jpg) ### Before You Read On... See why top ecommerce brands use Miva’s no-code platform to run multiple stores, manage massive catalogs, and grow their revenue. [Book a Demo of Miva](https://www.miva.com/schedule-demo-admin) As the dust settles from [the holiday shopping blitz](https://blog.miva.com/post-holiday-ecommerce), it’s a great time for ecommerce businesses to assess what worked and what didn’t. As attention turns to planning for a new year of ecommerce success, merchants stand to benefit by focusing their plans around these key priorities. ## **1. Enhance Customer Experience** Refining your website’s user experience to make it more relevant, more efficient, more personalized, [and above all, faster](https://blog.miva.com/fast-ecommerce), can significantly boost customer satisfaction and conversions. The most important areas of the shopping experience to make “user-friendly” are intuitive navigation, fast page loading times, and a seamless checkout process. **Optimize for Mobile** With 56% of all ecommerce traffic [originating on mobile](https://www.outerboxdesign.com/web-design-articles/mobile-ecommerce-statistics#:~:text=Over%20the%20last%20year%20its,10%25%20from%20the%20previous%20year.), optimizing your site for mobile devices is no longer optional. Consider moving toward a mobile-first design approach, ensuring that your site is fully responsive no matter which page is being viewed on which device. ## **2. Let Data Increasingly Drive Your Marketing Plan** Going “by the gut” with your marketing strategy is a great way to get an emotional handle on what approach will work best, but without actual data to back up your hypothesis, you are at risk of [wasting ad dollars](https://blog.miva.com/complete-guide-to-ecommerce-marketing) and not reaching the right audience. Harnessing analytics data *before* you create any ads can significantly refine your marketing strategies, allowing for much more personalized and effective campaigns. Build a complete “information warehouse” of relevant audience data, from buying trends to demographics. You can acquire this information from Google Analytics, SEO software platforms, and integrated reporting data from ecommerce systems like your CRM, OMS, and ERP. **Segment Your Audience** Dividing your customer base into distinct segments allows for more targeted and relevant marketing efforts, fostering enhanced engagement and conversion. [We wrote more about audience segmentation here.](https://blog.miva.com/targeted-retention-campaigns) Identify different customer segments based on purchasing behavior, demographics, and preferences, and specifically tailor your communication strategies for each. [![Free Guide | How to Create a Profitable Ecommerce Marketing Engine](https://no-cache.hubspot.com/cta/default/5193374/29a4aab5-1922-4322-b723-1413bfd1f0ea.png)](https://cta-redirect.hubspot.com/cta/redirect/5193374/29a4aab5-1922-4322-b723-1413bfd1f0ea) ## **3. Develop More Content Marketing** **Create Valuable Content** Generating informative, engaging, and valuable content is an evergreen technique for enhancing your brand’s online presence while driving organic traffic. Take a look at your current content library, including any resource a user might find on your site, such as videos, how-tos, or longer-form blogs and case studies. Assess which topics you haven’t covered yet but that are relevant to your audience, and start filling in those gaps. You might even develop a formal content calendar for the year that aligns with your product plans and current industry context. **Don’t Forget About SEO** Optimizing your content for search engines is crucial for increasing your site’s visibility and attracting a larger audience. Conduct keyword research and incorporate relevant keywords naturally within your content—[we demonstrate how to select the right keywords here.](https://blog.miva.com/_hcms/analytics/search/conversion?redirect=aHR0cHM6Ly9ibG9nLm1pdmEuY29tL2Vjb21tZXJjZS1rZXl3b3Jkcw%3D%3D&ct=SEARCH&pid=5193374&cid=118587915779&t=a2V5d29yZHM%3D&d=blog.miva.com&c=2&c=6&rp=1&ab=false&opcid=&rs=UNKNOWN&hs-expires=1727472657&hs-version=1&hs-signature=APUk-v4U6aDJYGrrQblHsvn0WydAH-hCaQ) ## **4. Strengthen Your Social Media Presence** **Engage with Your Audience** Posting on social regularly is a great first step, but if you don’t also actively engage with your followers’ content, you’ll find it difficult to grow the reach of your account. Actively engaging with your audience on social media can help to [build a strong community around your brand](https://blog.miva.com/the-commodity-of-community). Always respond promptly to comments, re-post relevant user content regularly, and ask for more user-generated content at every opportunity. **Implement Social Commerce** Leverage the selling capabilities of social media platforms to facilitate direct purchases, simplifying the buying process for your shoppers, and opening one more channel that can add to sales and revenue. ## New year, new business priorities. Equipping your ecommerce business with a robust strategy as you step into the new year is essential for fostering growth and achieving success. By focusing on enhancing the customer experience, leveraging data-driven marketing, investing in content, and strengthening your social media presence, you'll be setting the stage for a lucrative year ahead. [![New call-to-action](https://no-cache.hubspot.com/cta/default/5193374/7929daab-d6d7-4a88-954b-2e6ced9fce71.png)](https://cta-redirect.hubspot.com/cta/redirect/5193374/7929daab-d6d7-4a88-954b-2e6ced9fce71) ![](https://blog.miva.com/hubfs/Imported_Blog_Media/missing-image-Jun-10-2021-03-58-38-88-PM-Jun-10-2021-08-41-20-41-PM.png) ### About The Author #### Katy Ellquist Katy Ellquist, Miva’s Digital Marketing Strategist, is an accomplished writer, marketer, and social media analyst who has created sophisticated content campaigns for a broad range of professional clients. She brings to Miva a complex understanding of ecommerce trends and techniques, building upon extensive digital agency experience and a prior role as direct liaison to Miva’s top accounts. Katy is a regular contributor to the Miva blog, covering essential ecommerce topics like design & development strategy, site optimization, and omnichannel selling, with the goal of increasing the actionable knowledgebase of the entire Miva community. Love it? Share it! -   -   -   -   [Back to top](https://blog.miva.com/ecommerce-success#postAnchor) ### Want to read this blog offline? No worries, download the PDF version now and enjoy your reading later... Download PDF ![Image of Vanessa Loughty.](https://blog.miva.com/hubfs/logo-miva-full.svg) Vanessa Loughty Visit Website ![White Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg) Powering the Next Era of Intelligent, Connected Commerce. 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