Turning Fulfillment into Conversions
By Vanessa Loughty
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The digital landscape has dramatically and rapidly transformed over the past few years. Social media platforms have opened up a whole new trend called “social sharing.” What we once thought of as a nice after-thought to selling online is quickly becoming a proven sales-generating strategy.
Social sharing is the broadcasting of thoughts and activities on a social profile, and unlike other social media “fads” that come and go, social sharing is a major behavioral shift that is here to stay.
Web acts of sharing on social networks have become a form of currency. When someone shares a great deal on Facebook with their friends, it encourages others to share back or purchase.
With Facebook, for example, social sharing options include posting content to your own wall, a friend’s wall, to a group or in a private message. It also allows the user to include comments on the item being shared. Social sharing is a great way to drive traffic back to your site.
Just this morning, I received a message on Facebook from one of my friends who shares a common problem of taming frizzy hair in humid climates. Instantly, upon reading, I was influenced to purchase. Notice that it didn’t matter how much it cost. I was instantly converted to a customer because her recommendation meant more to me than any advertisement, sale, or price.
I had never even heard about My Deva Curl before, but I instantly became a loyal customer just because of a friend’s recommendation. If I find that the product works well, I will more than likely share my purchase with other friends. I’m sure you can see from this example how social sharing is a very powerful tool for ecommerce stores.
There have been alot of questions in the ecommerce world about social sharing and sales revenue, but there haven’t really been any hard numbers confirming if it does. We all know that the more engagement you get on social networks, the better your website will be recognized on search engines. But have you ever wondered how much a share is really worth to you?
AddShoppers analyzed $5,000,000 worth of ecommerce transactions from thousands of retailers on the AddShoppers platform. They broke down their findings and put it in an easy-to-read infographic for your viewing pleasure:
Miva offers a flexible and adaptable ecommerce platform that evolves with businesses and allows them to drive sales, maximize average order value, cut overhead costs, and increase revenue. Miva has been helping businesses realize their ecommerce potential for over 20 years and empowering retail, wholesale, and direct-to-consumer sellers across all industries to transform their business through ecommerce.