--- title: Crafting the Perfect Facebook Post description: Just like everything else in marketing, crafting the perfect Facebook post is an evolving practice. While no one strategy is going to be a cookie-cutter fit for every company, these steps are guaranteed to increase brand engagement and attract more fans to your business’ Facebook page. image: https://blog.miva.com/hubfs/Blog%20-%20Default%20Featured%20Images/General-Featured-Image-Man-Smiling-Writing-Laptop-Office-Working-Photo-Blog-2520x1592.jpg --- - [![Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg)](https://www.miva.com) - ![White X close button](https://www.miva.com/images/svg/icons/icon-x-white.svg) - Why Choose Miva - Solutions - [Why Miva Simplify Complexity](https://www.miva.com/why-miva) - [Platform Overview A Complete Ecommerce Solution](https://www.miva.com/platform-overview) - [Miva Connect Real-time Native Connections](https://www.miva.com/miva-connect) - [Vexture AI-powered Product Discovery](https://www.miva.com/vexture) - [PageBuilder No-code Page Creation](https://www.miva.com/pagebuilder) - [MivaPay Flexible Native Payment Solution](https://www.miva.com/mivapay) - Business Type - [B2B Robust Business Tools Built-In](https://www.miva.com/b2b-ecommerce) - [B2C Designed for Agility](https://www.miva.com/b2c-ecommerce-platform) - [Hybrid B2B + B2C, All Managed Together](https://www.miva.com/b2b-dtc-ecommerce-platform) - [Enterprise](https://www.miva.com/enterprise-ecommerce-platform) - Resources - Community - [Customer Stories Case Studies and Featured Stores Built With Miva](https://www.miva.com/customer-stories) - [Technology Partners An Ecosystem Built for Flexibility](https://www.miva.com/partners) - [Agency Partners Helping You Build and Grow](https://www.miva.com/miva-agency-partners) - Resources - [Resource Center Browse Our Extensive Library](https://www.miva.com/ecommerce-strategy-resource-guides) - [Blog Explore Miva Insights on Ecommerce](https://blog.miva.com/) - [Documentation Answers for All Your Miva Questions](https://docs.miva.com/) - [Get Pricing](https://www.miva.com/schedule-demo-admin) [![Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg)](https://www.miva.com) - Why Choose Miva - Solutions - [Why Miva Simplify Complexity](https://www.miva.com/why-miva) - [Platform Overview A Complete Ecommerce Solution](https://www.miva.com/platform-overview) - [Miva Connect Real-time Native Connections](https://www.miva.com/miva-connect) - [Vexture AI-powered Product Discovery](https://www.miva.com/vexture) - [PageBuilder No-code Page Creation](https://www.miva.com/pagebuilder) - [MivaPay Flexible Native Payment Solution](https://www.miva.com/mivapay) - Business Type - [B2B Robust Business Tools Built-In](https://www.miva.com/b2b-ecommerce) - [B2C Designed for Agility](https://www.miva.com/b2c-ecommerce-platform) - [Hybrid B2B + B2C, All Managed Together](https://www.miva.com/b2b-dtc-ecommerce-platform) [![](https://www.miva.com/images/webp/apex-stat.webp)](https://www.miva.com/case-studies/apex-tools) Your Partner for Growth See how Apex Tool drove a 57% revenue lift with Miva's Vexture® solution. - [Enterprise](https://www.miva.com/enterprise-ecommerce-platform) - Resources - Community - [Customer Stories Case Studies and Featured Stores Built With Miva](https://www.miva.com/customer-stories) - [Technology Partners An Ecosystem Built for Flexibility](https://www.miva.com/partners) - [Agency Partners Helping You Build and Grow](https://www.miva.com/miva-agency-partners) - Resources - [Resource Center Browse Our Extensive Library](https://www.miva.com/ecommerce-strategy-resource-guides) - [Blog Explore Miva Insights on Ecommerce](https://blog.miva.com/) - [Documentation Answers for All Your Miva Questions](https://docs.miva.com/) - [Get Pricing](https://www.miva.com/schedule-demo-admin) - ![White, three-lined, menu icon.](https://www.miva.com/images/svg/icons/icon-menu.svg) # Crafting the Perfect Facebook Post By Miva | August 6, 2013 - [Ecommerce Marketing](https://blog.miva.com/tag/ecommerce-marketing) ![A photo of a man with a laptop](https://blog.miva.com/hubfs/Blog%20-%20Default%20Featured%20Images/General-Featured-Image-Man-Smiling-Writing-Laptop-Office-Working-Photo-Blog-2520x1592.jpg) ### Before You Read On... See why top ecommerce brands use Miva’s no-code platform to run multiple stores, manage massive catalogs, and grow their revenue. [Book a Demo of Miva](https://www.miva.com/schedule-demo-admin) Just like everything else in marketing, crafting the perfect [Facebook](https://blog.miva.com/what-is-the-value-of-a-facebook-fan/) post is an evolving practice. While no one strategy is going to be a cookie-cutter fit for every company, these steps are guaranteed to increase brand engagement and attract more fans to your business’ Facebook page. There are different anatomical parts to your Facebook posts that factor into its engagement levels. [Edgerank](https://blog.hubspot.com/understanding-facebook-edgerank-algorithm-infographic) is one of the most important drivers of engagement because it is used to determine who sees what on the newsfeed.  40% of Facebook users’ time is spent on the newsfeed with only 12% spent on brand pages, so it is vital that your post surfaces to the newsfeed ([Facebook](https://www.facebook.com/business/build)).  Once someone has engaged with your post via likes, comments, or shares, they will be more likely to see posts from you in the future. By understanding the perfect Facebook post’s anatomy, you will better equipped to post engagement-driven content. ## Step 1: Learn From Others’ Mistakes Neil Patel, co-founder of [Quick Sprout](https://www.quicksprout.com), recently [posted](https://www.quicksprout.com/2013/07/29/the-anatomy-of-a-perfect-facebook-post/) examples of how he turned their un-engaging Facebook posts into successfully engaging ones! Here’s an example of what *not* to do: ![Screenshot of a bad Facebook post example](https://blog.miva.com/hs-fs/hubfs/perfect-facebook-post-quicksprou-bad-blog.png?width=460&name=perfect-facebook-post-quicksprou-bad-blog.png) *Image: SproutSocial* - No content in the body of the post to relate to the audience - Link previews are easily over-looked in newsfeeds - It is not visually enticing because the link is used as the primary media By trying a different posting-strategy, Neil was able to engage users through likes, comments, and shares.  Let’s take a closer look at what components drew the engagement of his audience: ![Screenshot of a good Facebook post example](https://blog.miva.com/hs-fs/hubfs/perfect-facebook-post-quicksprout-blog.png?width=460&name=perfect-facebook-post-quicksprout-blog.png) *Image: SproutSocial* - Short and personalized copy makes the post more relatable to the viewer - A relevant image is intriguing and visually explains what the link is about. - The link is included as a “next step” in the copy for users to click. ## Step 2: Keep Copy Short & Sweet The length of your Facebook post matters.  Posts between 100 to 250 characters get about 60% more likes, comments, and shares than posts greater than 250 characters ([Facebook](https://www.facebook.com/business/build)).  Keep your status updates short and sweet.  It will actually increase engagement-levels.  To shorten your links, you can use [bit.ly](https://bitly.com). ![Screenshot of a good Facebook post example](https://blog.miva.com/hs-fs/hubfs/perfect-facebook-post-miva-blog.png?width=460&name=perfect-facebook-post-miva-blog.png) This example has all of the important elements of a highly engaging facebook post. The purpose of your content is to relate to your users and intrigue them to engage with your post.  Try incorporating a call-to-action to your website or blog.  Asking your users to like or comment or fill in the blank posts have great response rates. Posts that get more likes, comments and shares will show up more in the newsfeed and will be seen by more people. ![Screenshot of a good Facebook post by Pringles](https://blog.miva.com/hs-fs/hubfs/perfect-facebook-post-pringles-blog.png?width=460&name=perfect-facebook-post-pringles-blog.png) ## Step 3:  Make Posts Visually Engaging Posts that include pictures are 120% more engaging than posts without photos.  Facebook has made significant changes to be more visually focused, so it’ll serve you well to align with their strategy.  To make your posts more sharable, try incorporating funny or creative images that relate to your brand.  Adding humorous captions can enhance the picture’s appeal, as well.  Keep the picture as the primary media. After all, a picture says a thousand words. ![Screenshot of a good Facebook post by Oreo](https://blog.miva.com/hs-fs/hubfs/perfect-facebook-post-oreo-blog.png?width=460&name=perfect-facebook-post-oreo-blog.png) Optimize your photos by using high-quality images.  Just as Google like high-quality images, Facebook does too.  Posting high-quality photos will help your post gain higher Edgerank. While the displayed image will be 403 x 403 px, the perfect image size is 600 x 600 px. ## Step 4. Be Timely About Posting Post-frequency is a key element of engaging Facebook posts.  It is important to keep your content relevant.  If there is a current event or a holiday, don’t wait until the next day to post about it. ![Screenshot of a good Facebook post by Oreo](https://blog.miva.com/hs-fs/hubfs/perfect-facebook-post-royal-blog.png?width=460&name=perfect-facebook-post-royal-blog.png) Many brands capitalized on the royal baby’s arrival on Facebook Posting daily will help you to consistently reach your fans, since they likely won’t be coming to your page daily.  To find out what days and times your fans are online, you can access Facebook analytics from your page’s dashboard.  Post when your fans are online to get more traction on your page. ![Screenshot of a Facebook statistics graph ](https://blog.miva.com/hs-fs/hubfs/perfect-facebook-post-fans-online-blog.png?width=460&name=perfect-facebook-post-fans-online-blog.png) *Image: SproutSocial* The secret recipe to a perfect Facebook post is all in your ability to engage your audience.  By following these four steps, you will significantly increase your engagement levels, and create more fans for your brand! 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