The Most Economical Way to Drive More Ecommerce Traffic to Your...
By Tom Wintaugh
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In fact, over half of Americans plan to take a digital approach to sending their romantic messages this year:
Whether you sell swimming pools or clothing, gadgets or flowers, your ecommerce store can get in the Valentine’s mood by sprucing up your website with these love-ly additions:
One of the most common ways that ecommerce websites celebrate Valentine’s Day is by updating their color schemes. You could even just choose the pink and red products only to showcase on your homepage to give it a hint of love. Anything personalized, novelty items, or gift cards are always great products to showcase this time of year.
“Gifts For Her” or “Gifts For Him” are great dedicated landing pages to put on your ecommerce site. Consumers looking for gifts or even those not looking will be intrigued by your selection and take a look at your great gift ideas. Any products that you already market as “Birthday Gift Ideas” can be remarketed as “Valentine’s Day Gifts.” They don’t have to be cliché, like jewelry or flowers. Valentine’s Day gifts could be anything.
This year, take note of what sells best around Valentine’s Day. Also, keep record of common questions that customers are asking, emails that are sent, and special requests. Next year, you can use this information to promote the highest-selling products for a special Valentine’s Day offer.
If you want to make a few extra sales on Valentine’s Day, but it’s too late to get it to your customers in time, try offering e-gifts or e-gift certificates. Barnes & Noble offers online Nook books and apps that can be purchased and then scheduled to be delivered on Valentine’s Day.
RetailEmail has found that Valentines Day emails (aka. V-Mail) start on January 3rd. The heaviest days for V-Mail are February 8th and 12th. Send your customers a quick note showing your Valentine’s Day gift ideas or let them know they can purchase last minute e-gifts.
By offering a threshold for free shipping, you can boost customers’ shopping carts. ActiveRideShop.com uses a $99 threshold and lets the customer know on the checkout page when they are close to receiving free shipping. This is a great way to increase consumer average order value.
It doesn’t take a lot of money to make more sales around Valentine’s Day. Promoting your site around Valentine’s Day can certainly increase your sales, as long as you are taking the right steps.
Miva offers a flexible and adaptable ecommerce platform that evolves with businesses and allows them to drive sales, maximize average order value, cut overhead costs, and increase revenue. Miva has been helping businesses realize their ecommerce potential for over 20 years and empowering retail, wholesale, and direct-to-consumer sellers across all industries to transform their business through ecommerce.