How to Optimize Your Ecommerce Value Proposition
By Tom Wintaugh
Find out how to support B2B buyers at every step of their buying process.
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The strength of the B2B purchasing experience you offer on your site is a direct reflection of how well you understand, adapt to, and support the various steps that B2B buyers typically take with every purchase. Unlike retail, where buying decisions are often influenced by emotion and require little to no planning, B2B ecommerce is generally underscored by more technical and methodical approaches. In this blog, we’ll break down the major points of B2B buying, with suggestions for how to meet the needs of your buyers every step of the way.
Recognizing the unique challenges at each step of the B2B buying process and aligning your ecommerce site to suit these specific needs can help you connect with this audience in a meaningful and lasting way. By always thinking about features that will make your buyers’ journey through your site easier, more informative, and more intuitive, you give your audience more reasons to choose your brand as their enduring partner.
Katy Ellquist, Miva’s Digital Marketing Strategist, is an accomplished writer, marketer, and social media analyst who has created sophisticated content campaigns for a broad range of professional clients. She brings to Miva a complex understanding of ecommerce trends and techniques, building upon extensive digital agency experience and a prior role as direct liaison to Miva’s top accounts. Katy is a regular contributor to the Miva blog, covering essential ecommerce topics like design & development strategy, site optimization, and omnichannel selling, with the goal of increasing the actionable knowledgebase of the entire Miva community.
Tom is a Content Marketing Specialist at Miva.