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Competing with Amazon: is it even possible? Sure, the ecommerce giant boasts wide selection, consistent users, and a global presence to make good on those 600 purchases per second. But that doesn’t mean the E-Giant, known for the bar-raising standard The Amazon Effect, is unstoppable.
“There is a way for you to beat the giant if you use your expertise in your market and combine it with technology to do things that weren’t achievable before.” –Rick Wilson, President, Miva, Inc.
In Part One of The Amazon Effect series, we explored how a customer-centric approach, free shipping, and personalization have contributed to the company’s growth.
The following are two more factors to Amazon’s success in ecommerce:
As if Amazon couldn’t rise any higher, Fast Company named the E-Giant the Most Innovative Company of 2017. The key?
“Our job is to invent new options that nobody’s ever thought of before and see if customers like them.” -Jeff Bezos, CEO, Amazon
In the past year alone, Amazon’s innovation strategy introduced a number of new ways to meet customers where they’re at, including:
Calling on drones to deliver product in just thirty minutes? It’s certainly a risk—one journalists and consumers were quick to pick apart. But it’s a risk they’re willing to take. The Amazon CEO refuses to let fear stop him from venturing into murky waters. He even swallowed a future of failure, knowing that success would follow the fall.
In the eyes of Jeff Bezos, inventing new ways to connect to customers and enable a more seamless, intuitive shopping experience is what the Amazon Effect is all about.
Remember when fulfilling an order required several pieces of software? You, or someone who worked for you, would have to log in to every system and update the data—by hand.
Perhaps you still run business this way: a disjointed process resulting in redundancy, errors, and an unnecessary amount of time and labor.
Sure, Amazon experienced growing pains, too. But today their workflow is so seamless, customers can expect to log into one site to place, track, or return an order with ease.
So how does Amazon effectively fulfill orders for a widespread customer base?
You may not have the luxury of working from warehouses across the globe. But with the technology available today, you have the opportunity to optimize process for a seamless, unified experience—for your end user, and your backend.
Stay tuned for the follow-up series, Competing with E-Giants, for tangible tips to dominate your category. With your market expertise and the technology at hand, beating your E-Giant is within reach.
Miva offers a flexible and adaptable ecommerce platform that evolves with businesses and allows them to drive sales, maximize average order value, cut overhead costs, and increase revenue. Miva has been helping businesses realize their ecommerce potential for over 20 years and empowering retail, wholesale, and direct-to-consumer sellers across all industries to transform their business through ecommerce.