The Online Merchant’s Last-Minute Holiday Ecommerce Guide 
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The best way to weather unpredictable conditions is to build an evergreen foundation.
Dragonproof Podcast Episode 18 available now
The job of the marketer is to inform and entertain, as an advocate for both the business and the customer. But when internal and external conditions shift rapidly, it can be challenging to adapt messaging and strategy in ways that won’t feel outdated in the next news cycle.
Upheaval and unpredictability are constants in business. Given that, the key to effective marketing is not playing catch-up, but instead building a foundational approach which will serve you in abundant times and lean times.
As Director of Business Development and Marketing for Coleman and Company and host of the Custom Apparel Startups podcast, Marc Vila is already a veteran of the relatively new art of digital marketing. He joined Rick Wilson for a detailed talk about the key elements of an evergreen marketing plan:
No matter what the conditions are, the ultimate function of any company is making customers happy, by connecting them with the products they need. Find out how to best fulfill this timeless objective on the new Dragonproof Podcast. Listen now.
Miva offers a flexible and adaptable ecommerce platform that evolves with businesses and allows them to drive sales, maximize average order value, cut overhead costs, and increase revenue. Miva has been helping businesses realize their ecommerce potential for over 20 years and empowering retail, wholesale, and direct-to-consumer sellers across all industries to transform their business through ecommerce.