--- title: 5 Simple Strategies To Improve Your Ecommerce Brand description: At Miva, we see all kinds of eCommerce websites...the good, the bad, and the ugly. We’ve put together the top 5 signs that your site needs and upgrade. image: https://blog.miva.com/hubfs/Imported_Blog_Media/1904-Signs-That-It%E2%80%99s-Time-to-Upgrade-Your-eCommerce-Website-2-1.png --- - [![Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg)](https://www.miva.com) - ![White X close button](https://www.miva.com/images/svg/icons/icon-x-white.svg) - Why Choose Miva - Solutions - [Why Miva Simplify Complexity](https://www.miva.com/why-miva) - [Platform Overview A Complete Ecommerce Solution](https://www.miva.com/platform-overview) - [Miva Connect Real-time Native Connections](https://www.miva.com/miva-connect) - [Vexture AI-powered Product Discovery](https://www.miva.com/vexture) - [PageBuilder No-code Page Creation](https://www.miva.com/pagebuilder) - [MivaPay Flexible Native Payment Solution](https://www.miva.com/mivapay) - Business Type - [B2B Robust Business Tools Built-In](https://www.miva.com/b2b-ecommerce) - [B2C Designed for Agility](https://www.miva.com/b2c-ecommerce-platform) - [Hybrid B2B + B2C, All Managed Together](https://www.miva.com/b2b-dtc-ecommerce-platform) - [Enterprise](https://www.miva.com/enterprise-ecommerce-platform) - Resources - Community - [Customer Stories Case Studies and Featured Stores Built With Miva](https://www.miva.com/customer-stories) - [Technology Partners An Ecosystem Built for Flexibility](https://www.miva.com/partners) - [Agency Partners Helping You Build and Grow](https://www.miva.com/miva-agency-partners) - Resources - [Resource Center Browse Our Extensive Library](https://www.miva.com/ecommerce-strategy-resource-guides) - [Blog Explore Miva Insights on Ecommerce](https://blog.miva.com/) - [Documentation Answers for All Your Miva Questions](https://docs.miva.com/) - [Get Pricing](https://www.miva.com/schedule-demo-admin) [![Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg)](https://www.miva.com) - Why Choose Miva - Solutions - [Why Miva Simplify Complexity](https://www.miva.com/why-miva) - [Platform Overview A Complete Ecommerce Solution](https://www.miva.com/platform-overview) - [Miva Connect Real-time Native Connections](https://www.miva.com/miva-connect) - [Vexture AI-powered Product Discovery](https://www.miva.com/vexture) - [PageBuilder No-code Page Creation](https://www.miva.com/pagebuilder) - [MivaPay Flexible Native Payment Solution](https://www.miva.com/mivapay) - Business Type - [B2B Robust Business Tools Built-In](https://www.miva.com/b2b-ecommerce) - [B2C Designed for Agility](https://www.miva.com/b2c-ecommerce-platform) - [Hybrid B2B + B2C, All Managed Together](https://www.miva.com/b2b-dtc-ecommerce-platform) [![](https://www.miva.com/images/webp/apex-stat.webp)](https://www.miva.com/case-studies/apex-tools) Your Partner for Growth See how Apex Tool drove a 57% revenue lift with Miva's Vexture® solution. - [Enterprise](https://www.miva.com/enterprise-ecommerce-platform) - Resources - Community - [Customer Stories Case Studies and Featured Stores Built With Miva](https://www.miva.com/customer-stories) - [Technology Partners An Ecosystem Built for Flexibility](https://www.miva.com/partners) - [Agency Partners Helping You Build and Grow](https://www.miva.com/miva-agency-partners) - Resources - [Resource Center Browse Our Extensive Library](https://www.miva.com/ecommerce-strategy-resource-guides) - [Blog Explore Miva Insights on Ecommerce](https://blog.miva.com/) - [Documentation Answers for All Your Miva Questions](https://docs.miva.com/) - [Get Pricing](https://www.miva.com/schedule-demo-admin) - ![White, three-lined, menu icon.](https://www.miva.com/images/svg/icons/icon-menu.svg) # 5 Simple Strategies To Improve Your Ecommerce Brand By Rick Wilson | April 12, 2019 - [Ecommerce Marketing](https://blog.miva.com/tag/ecommerce-marketing) - [Ecommerce Analytics](https://blog.miva.com/tag/ecommerce-analytics) ![](https://blog.miva.com/hubfs/Imported_Blog_Media/1904-Signs-That-It%E2%80%99s-Time-to-Upgrade-Your-eCommerce-Website-2-1.png) ### Before You Read On... See why top ecommerce brands use Miva’s no-code platform to run multiple stores, manage massive catalogs, and grow their revenue. [Book a Demo of Miva](https://www.miva.com/schedule-demo-admin)   As part of Miva’s continuing mission to help merchants succeed and [evolve online](https://blog.miva.com/how-to-start-selling-online-part-1/), I’ve put together a list of the top 5 signs that your site is overdue for an upgrade. [![Whitepaper about the future of ecommerce](https://blog.miva.com/hs-fs/hubfs/CTA_5@2x.jpg?width=770&name=CTA_5@2x.jpg)](https://cta-redirect.hubspot.com/cta/redirect/5193374/f98899b4-bf18-4f1b-ac70-63567370f005) ## **1. It Doesn’t Travel Well** The iPhone has existed for over a decade. Smartphones are ubiquitous and are [increasingly being used to conduct online purchases](https://www.statista.com/statistics/249863/us-mobile-retail-commerce-sales-as-percentage-of-e-commerce-sales/). If you want smartphone users to convert on your site, you’ll need to give them a fully realized and responsive mobile experience. **If your site isn’t mobile responsive, it’s time to upgrade.** ## **2. Your Pages Lack Motivation** The modern browser is accustomed to lightning-fast page load—anything short of that could drive prospective shoppers away. **More than half of mobile shoppers will leave a page if it takes [longer than three seconds to load.](https://think.storage.googleapis.com/docs/mobile-page-speed-new-industry-benchmarks.pdf)** Your links should open quickly, your pages should load almost instantaneously, and your customers should enjoy a seamless experience that can keep pace with their browsing and buying habits. **If your site slows your customers down, it’s time to upgrade.** ## **3. You’re Getting Less Organic Traffic** Google adjusts their algorithm based on what will give searchers the best possible experience. They have recently implemented some changes that require sites to be fast, responsive, and secure in order to appear in top search results. Sites that fail to meet their standards risk losing their search position (and traffic) to more accommodating competitors. **If you’re losing organic traffic, it’s time to upgrade.** ## **4. Outdated (or Limited) Payment Methods** Shoppers have become used to having a variety of easy payment methods to choose from when they make a purchase on an ecommerce site. Most popular payment methods make it easier and safer for shoppers to complete the checkout process. Failing to offer these could drive potential customers to more convenient options like Amazon. **If you don’t support popular payment methods, it’s time to upgrade.** ## **5. It’s Been 3+ Years Since Your Last Update** Whoever said, “If it ain’t broke, don’t fix it” never had to manage an outdated ecommerce website. The most [successful ecommerce brands](https://blog.miva.com/characteristics-of-successful-ecommerce-businesses/) constantly make updates and improvements to their sites. Smaller businesses should be revisiting their design every 12-18 months. If you can’t remember the last time your site was changed, it’s time to upgrade. **Want to have a Miva solutions architect take a look at your website and give some honest feedback? [Schedule a free consultation today](https://www.miva.com/get-started)[.](https://www.miva.com/get-started)** ![](https://blog.miva.com/hubfs/Imported_Blog_Media/missing-image-May-21-2021-02-44-43-25-PM-Jun-10-2021-08-21-04-49-PM.png)   ### About The Author #### Benjamin Arp Benjamin Arp is a Miva Solutions Architect focused on driving eCommerce growth. He’s helped hundreds of eCommerce merchants develop their growth strategy, evaluate existing systems, and create plans to grow sales. In addition to working with merchants one-on-one, he is a regular contributor to the Miva blog and hosts webinars on a variety of eCommerce topics. Find him on [LinkedIn](https://www.linkedin.com/in/benarp). Love it? Share it! -   -   -   -   [Back to top](https://blog.miva.com/5-reasons-online-store-failing#postAnchor) ### Want to read this blog offline? No worries, download the PDF version now and enjoy your reading later... Download PDF ![Image of Rick Wilson.](https://blog.miva.com/hubfs/Rick%20Wilson%20Headshot_c.png) Rick Wilson With over 20 years of executive-level experience, Rick has a unique vantage point on the business shift to ecommerce. He asserts that business society is still very early in the transition to ecommerce, with only about 6% of retail and even less of B2B transactions currently conducted in online commerce. Visit Website ![White Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg) Powering the Next Era of Intelligent, Connected Commerce. 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