17 Must-Read Stats About Website Design and Optimization

Information from this blog post was derived from HubSpot

As an online business owner, you know the importance about how your website looks and functions.  After all, people are so visually driven nowadays that you only get a few seconds to make an impression with potential customers.  Likewise, if a website doesn’t work or is running slow, it’s bound to be abandoned by the shopper.  There are plenty of things to keep online business owners up at night about their web design and website optimization.

There are piles of information to sift through on the Internet about optimizing your checkout or designing the best website.  Understanding these facts will give you a head start when it comes to website design and optimization. You’ll be able to better understand how optimizing your website will affect the sales you receive.  Marketing software company, HubSpot, recently scoured the web for these great stats on web design and optimization that anyone can learn from:

17 Must-Read Stats About Website Design and Optimization

1. 40% of people will abandon a web page if it takes more than three seconds to load. (Source: Econsultancy)
2. $1.1 trillion of all retail sales in 2011 were “web-influenced.” (Source: Forrester Research)
3. 46% of mobile users report having difficulty interacting with a web page, and 44% complain that navigation was difficult. (Source: Keynote)
4. The change in a website bounce rate spikes to 100% when a page takes 4 seconds or more to load. It jumps to 150% if a page takes 8 seconds or more to load. (Source: Mobile Joomla)
5. Over 80% of marketers consider increasing overall conversion a dominant priority for their website optimization programs. (Source: MarketingSherpa)
6. 78% of client-side respondents stated that their company was extremely or quite committed to delivering the best online user experience. (Source: Econsultancy)
7. 70% of marketers resoundingly reported they are using website optimization lessons to inform offline campaigns and other marketing communications. (Source: MarketingSherpa)
8. A study of Fortune 500 websites showed that 63% have content above the fold, 50% feature a scrolling content window of some kind, 63% use high quality images that connect with their users, and the average loading time is 6.5 seconds. (Source: Go-Globe.com)
9. 48% of users say that if they arrive on a business site that isn’t working well on mobile, they take it as an indication of the business simply not caring. (Source: MarginMedia)
10. 62% of companies that designed a website specifically for mobile had increased sales. (Source: Econsultancy)
11. Only 22% of marketers say they’re ahead of the curve when it comes to responsive design. 29% say they have “average” experience level, 23% say they’re behind the times, and 4% say they’re hopeless. (Source: eMarketer)
12. 69% of North American marketers say dynamic, personalized content is important for their website. Only 5% say it’s of low importance. (Source: Marketing Charts)
13. Only 55% of companies are currently conducting any online user experience testing. (Source: Econsultancy)
14. While 78% of marketers reported that their broader marketing campaigns were at least somewhat driven by website optimization results, only 47% of marketers indicated that their web design or product development actually changed as a result of optimization lessons. (Source: MarketingSherpa)
15. 86.6% of U.S. SMBs cite websites as their most important digital marketing tactic. (Source: eMarketer)
16. 90% of people use multiple screens sequentially. (Source: uberflip)
17. More than 9 out of 10 respondents (95%) agreed with the statement that “good user experience just makes sense.” (Source: Econsultancy)