10 Free SEO Tools for Optimizing your Store

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By Miva | June 10, 2013
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We have compiled some of our favorite free SEO tools for you to recapture lost links, find new links, uncover how your competitor is getting links, research link quality, build a solid keyword framework, and discover the secrets of optimizing your store.

1. Google Analytics

Of course, Google Analytics is one of the best resources out there to optimize your website.  You can use Google Analytics to do just about anything, from discovering how customers are currently finding your site to measuring the success of your social media efforts.

2. Google Adwords Tool

Google Adwords data will help you research relative search volume, competitiveness and related keywords. It is also beneficial for generating like terms and short tail keywords.

3. Google Keyword Planner

The Google Keyword Planner tool will provide you with valuable insight for creating content tailored around the keywords you are aiming for.

4. Keyword Spy

A large part of SEO is uncovering your competitors’ link building strategies.  With Keyword Spy, you can uncover your competitors’ strategies and keywords encompassed in a free Organic Competitors report.  This will help you to identify who top competitors are for a specific keyword.  Competitors will differ around different keywords, so this will be helpful for your competitive analysis.

5. SEO Tools for Excel

SEO Tools for Excel will easily allow you to do a quick side-by-side comparison of your competitors.

One of the ways you can use this tool is by observing how keyword usage within your title tag compares with top competitors and using that data to then optimize the title tags within your online store.

6. Google WebMaster Tools

Webmaster Tools can provide you with a great deal of information about how to optimize your site for organic search.  You can use Webmaster Tools to Get Google’s view of your site and diagnose problems, discover your link and query traffic, as well as let Google know how you would like the URLs they index to appear.

7. Page Speed Tool

Check the speed of your site and compare it to your competitors with Internet Marketing Ninja’s Page Speed Tool.  This free page speed tool will give you a complete analysis of page load time.  Pinpointing problem areas will also help you optimize page speed by taking out anything that could be slowing down your site.

8. Get Listed

Claim your listings on Google+ Local, Bing Local, Yelp, and other prominent local search engines with Get Listed.  This tool can help you to claim your listing and enhance your current listing.  Using this tool will lead your online business to sustained, long-term search engine rankings.

9. Keyword Density Tool

The Keyword Density Tool provided by SEOChat will help you achieve optimum keyword density for your ecommerce store’s website.  Keyword density is an important thing to monitor;  if it is too low, you will not get the optimum benefit of SEO, and if it is too high, your page might get flagged for keyword spamming.


10. MozBar

This SEO Toolbar is a powerful extension that will help you to streamline your SEO.  MozBar is an incredibly convenient and time saving tool for gaining insights on critical elements for SEO, such as on-site HTML tags, and the link profiles of competitor websites.  It will also be a launching pad for other great optimizing tools.

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Author's Bio


Miva offers a flexible and adaptable ecommerce platform that evolves with businesses and allows them to drive sales, maximize average order value, cut overhead costs, and increase revenue. Miva has been helping businesses realize their ecommerce potential for over 20 years and empowering retail, wholesale, and direct-to-consumer sellers across all industries to transform their business through ecommerce.

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