Google is constantly adding new features and switching things up with its Product Listing Ads program since it changed to a new model. Product Listing Ads are constantly being updated by Google’s product development teams. The speed and the cycle of development have seen a dramatic increase, as compared to when Product Listing Ads were free.
Google Shopping developers are constantly creating and refining features to facilitate the online shopping experience. In this VLOG, Rick Backus from CPC strategy will be taking you through some of his favorite new features on Google Shopping, including 360 images, shortlists, and Shopping Catalogs.
What are some new features on Google shopping?
360˚ Product Images
Google released an update to their Product Listing Ads which was aimed at creating a better shopping experience for Ecommerce customers. 360˚ Product Images allow the customer to pick up the product and move it around from every angle, as if they were actually holding it. There was an increase in toy sales in Q4, directly correlating to the release of 360˚ Product Images for toys only. Google has promised to roll the feature out to other products, as well. When they do, retailers should expect to see an increase in conversion rates.
Google Shopping Shortlists
This feature creates a place for shoppers to consolidate all of their shopping research in one place. Customers are now able to take products that they like and compare them side-by-side. Additionally, Google Shopping Shortlists can be shared with friends for collaboration.
Google Shopping Catalogs
The new version of Google catalogs replicates a catalog experience. The majority of stores who have signed up to use Google Shopping Catalogs are mainly apparel merchants and other traditional catalog companies. These online catalogs create an experience for the customer on Google Shopping that is very similar to what the catalog companies were doing previously.
Google says it plans to “incorporate catalogs more deeply throughout the Google Shopping experience, giving [shoppers] more ways to find ideas and inspiration as they shop and engage with their favorite brands.”
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