--- title: Miva Blog - Browse Miva’s Blog for expert ecommerce strategy, visual content and pro tips for omnichannel enterprise sales. Resources and best practices for online business. | Transforming Commerce (4) description: Transforming Commerce | Browse Miva's Blog for expert ecommerce strategy, visual content and pro tips for omnichannel enterprise sales. Resources and best practices for online business. (4) --- - [![Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg)](https://www.miva.com) - ![White X close button](https://www.miva.com/images/svg/icons/icon-x-white.svg) - Why Choose Miva - Solutions - [Why Miva Simplify Complexity](https://www.miva.com/why-miva) - [Platform Overview A Complete Ecommerce Solution](https://www.miva.com/platform-overview) - [Miva Connect Real-time Native Connections](https://www.miva.com/miva-connect) - [Vexture AI-powered Product Discovery](https://www.miva.com/vexture) - [PageBuilder No-code Page Creation](https://www.miva.com/pagebuilder) - [MivaPay Flexible Native Payment Solution](https://www.miva.com/mivapay) - [InsureShield Increasing Customer Confidence at Checkout](https://www.miva.com/insureshield) - Business Type - [B2B Robust Business Tools Built-In](https://www.miva.com/b2b-ecommerce) - [B2C Designed for Agility](https://www.miva.com/b2c-ecommerce-platform) - [Hybrid B2B + B2C, All Managed Together](https://www.miva.com/b2b-dtc-ecommerce-platform) - [Enterprise](https://www.miva.com/enterprise-ecommerce-platform) - Resources - Community - [Customer Stories Case Studies and Featured Stores Built With Miva](https://www.miva.com/customer-stories) - [Technology Partners An Ecosystem Built for Flexibility](https://www.miva.com/partners) - [Agency Partners Helping You Build and Grow](https://www.miva.com/miva-agency-partners) - Resources - [Resource Center Browse Our Extensive Library](https://www.miva.com/ecommerce-strategy-resource-guides) - [Blog Explore Miva Insights on Ecommerce](https://blog.miva.com/) - [Documentation Answers for All Your Miva Questions](https://docs.miva.com/) - [Get Pricing](https://www.miva.com/schedule-demo-admin) [![Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg)](https://www.miva.com) - Why Choose Miva - Solutions - [Why Miva Simplify Complexity](https://www.miva.com/why-miva) - [Platform Overview A Complete Ecommerce Solution](https://www.miva.com/platform-overview) - [Miva Connect Real-time Native Connections](https://www.miva.com/miva-connect) - [Vexture AI-powered Product Discovery](https://www.miva.com/vexture) - [PageBuilder No-code Page Creation](https://www.miva.com/pagebuilder) - [MivaPay Flexible Native Payment Solution](https://www.miva.com/mivapay) - [InsureShield Increasing Customer Confidence at Checkout](https://www.miva.com/insureshield) - Business Type - [B2B Robust Business Tools Built-In](https://www.miva.com/b2b-ecommerce) - [B2C Designed for Agility](https://www.miva.com/b2c-ecommerce-platform) - [Hybrid B2B + B2C, All Managed Together](https://www.miva.com/b2b-dtc-ecommerce-platform) [![](https://www.miva.com/images/webp/apex-stat.webp)](https://www.miva.com/case-studies/apex-tools) Your Partner for Growth See how Apex Tool drove a 57% revenue lift with Miva's Vexture® solution. - [Enterprise](https://www.miva.com/enterprise-ecommerce-platform) - Resources - Community - [Customer Stories Case Studies and Featured Stores Built With Miva](https://www.miva.com/customer-stories) - [Technology Partners An Ecosystem Built for Flexibility](https://www.miva.com/partners) - [Agency Partners Helping You Build and Grow](https://www.miva.com/miva-agency-partners) - Resources - [Resource Center Browse Our Extensive Library](https://www.miva.com/ecommerce-strategy-resource-guides) - [Blog Explore Miva Insights on Ecommerce](https://blog.miva.com/) - [Documentation Answers for All Your Miva Questions](https://docs.miva.com/) - [Get Pricing](https://www.miva.com/schedule-demo-admin) - ![White, three-lined, menu icon.](https://www.miva.com/images/svg/icons/icon-menu.svg) # Welcome to the Miva Ecommerce Strategy & Inspiration Center Optimize your site and grow your business with industry-leading content. Sign up to receive exclusive ecommerce tips, news, and articles. - Topic - [B2B](https://blog.miva.com/tag/b2b) - [DTC](https://blog.miva.com/tag/dtc) - [Ecommerce Analytics](https://blog.miva.com/tag/ecommerce-analytics) - [Ecommerce Marketing](https://blog.miva.com/tag/ecommerce-marketing) - [Ecommerce Selling](https://blog.miva.com/tag/ecommerce-selling) - [Miva News](https://blog.miva.com/tag/miva-news) - [Transforming Commerce](https://blog.miva.com/tag/transforming-commerce) - [See All](https://blog.miva.com) ## [Transforming Commerce](https://blog.miva.com/tag/transforming-commerce) [Ecommerce Selling](https://blog.miva.com/tag/ecommerce-selling) [15 Top Ecommerce Trends for 2022](https://blog.miva.com/ecommerce-trends-2022) Discover 15 trends that can help you deliver an outstanding online experience in 2022. [Learn More](https://blog.miva.com/ecommerce-trends-2022) ## [Transforming Commerce](https://blog.miva.com/tag/transforming-commerce) [How to Perfect Your Brand Voice for Effective Marketing](https://blog.miva.com/walking-the-brand-voice-tightrope) Brand voice is a key part of every digital business strategy—but that doesn’t mean it’s easy. [Learn More](https://blog.miva.com/walking-the-brand-voice-tightrope) ## [Transforming Commerce](https://blog.miva.com/tag/transforming-commerce) [What The Microchip Shortage Reveals About 2021 Supply Chain...](https://blog.miva.com/microchip-shortage-supply-chain-tactics) The auto semiconductor chip crisis shows how poor tactical decision-making can derail a brand strategy...or an entire industry. [Learn More](https://blog.miva.com/microchip-shortage-supply-chain-tactics) ## [Transforming Commerce](https://blog.miva.com/tag/transforming-commerce) [Rick Wilson’s New Leadership Book “Dragonproof Principles”...](https://blog.miva.com/dragonproof-principles-book-launches-today) You need more than luck to make it as an entrepreneur in 2022. [Learn More](https://blog.miva.com/dragonproof-principles-book-launches-today) ## [Transforming Commerce](https://blog.miva.com/tag/transforming-commerce) [How To Create An “Aligned” Business Strategy](https://blog.miva.com/how-to-create-an-aligned-business-strategy) New Podcast - the success of your business depends on how you align its purpose, strategy, and structure. [Learn More](https://blog.miva.com/how-to-create-an-aligned-business-strategy) ## [Transforming Commerce](https://blog.miva.com/tag/transforming-commerce) [The Economic and Environmental Benefits of Ecommerce](https://blog.miva.com/economic-environmental-benefits-of-selling-online) Discover the benefits of ecommerce and how it can continue to shape the success of your business. [Learn More](https://blog.miva.com/economic-environmental-benefits-of-selling-online) ## [Transforming Commerce](https://blog.miva.com/tag/transforming-commerce) [Using Situational Awareness To Make Better Business Decisions](https://blog.miva.com/situational-awareness-business-decisions) Learn the principles and practices brands need to foster intentional, marketplace-aware strategy.  [Learn More](https://blog.miva.com/situational-awareness-business-decisions) ## [Transforming Commerce](https://blog.miva.com/tag/transforming-commerce) [New Podcast - Macro-Economics and Today’s Entrepreneur](https://blog.miva.com/macro-economics-and-todays-entrepreneur) Making strategic plans requires awareness of larger economic trends, but as Rick Wilson observes on... [Learn More](https://blog.miva.com/macro-economics-and-todays-entrepreneur) ## [Transforming Commerce](https://blog.miva.com/tag/transforming-commerce) [Remote Work Culture in 2021 - A Competitive Advantage? New...](https://blog.miva.com/remote-work-culture-in-2021-a-competitive-advantage-new-podcast) The role of remote work as a permanent part of US businesses has solidified in 2021. More than... [Learn More](https://blog.miva.com/remote-work-culture-in-2021-a-competitive-advantage-new-podcast) ## [Transforming Commerce](https://blog.miva.com/tag/transforming-commerce) [Why Principled Passion Drives Every Successful Business](https://blog.miva.com/why-principled-passion-drives-every-successful-business) The silver bullet of ecommerce strategy is simple: figure out what problem you’re solving, and then... [Learn More](https://blog.miva.com/why-principled-passion-drives-every-successful-business) ## [Transforming Commerce](https://blog.miva.com/tag/transforming-commerce) [Independent Sellers Face A War On Entrepreneurship](https://blog.miva.com/independent-sellers-face-a-war-on-entrepreneurship) In 2019, Miva CEO Rick Wilson wrote “[Dragonproof](https://www.amazon.com/Dragonproof-Ecommerce-Business-Products-Customers/dp/1795220104/ref=sr_1_2?dchild=1&keywords=dragonproof&qid=1628098892&sr=8-2),” a book which broke down the core factors which... [Learn More](https://blog.miva.com/independent-sellers-face-a-war-on-entrepreneurship) ## [Ecommerce Marketing](https://blog.miva.com/tag/ecommerce-marketing) [Transforming Commerce](https://blog.miva.com/tag/transforming-commerce) [The Problem with Excess Plugins: How to Optimize Your Site](https://blog.miva.com/plug-in-carefully-the-problem-with-excess-plugins) We take a look at the most common problems with ecommerce plugins and how to avoid "app overload". [Learn More](https://blog.miva.com/plug-in-carefully-the-problem-with-excess-plugins) ## [Transforming Commerce](https://blog.miva.com/tag/transforming-commerce) [“Summer Camp For Billionaires”: 3 Major Issues Facing U.S....](https://blog.miva.com/summer-camp-for-billionaires-grapples-with-3-major-issues-facing-all-u-s-businesses) Last week, 300+ leaders of business gathered in Sun Valley, Idaho for an annual summit where... [Learn More](https://blog.miva.com/summer-camp-for-billionaires-grapples-with-3-major-issues-facing-all-u-s-businesses) ## [Transforming Commerce](https://blog.miva.com/tag/transforming-commerce) [Pocket Science: How Apparel Innovator SCOTTeVEST Navigated 2020](https://blog.miva.com/how-scottevest-navigated-2020-in-styl) [Learn More](https://blog.miva.com/how-scottevest-navigated-2020-in-styl) ## [Transforming Commerce](https://blog.miva.com/tag/transforming-commerce) [Truth About Prime Day: Does Amazon’s Retail Holiday Benefit...](https://blog.miva.com/truth-about-prime-day) [Learn More](https://blog.miva.com/truth-about-prime-day) ## [Ecommerce Marketing](https://blog.miva.com/tag/ecommerce-marketing) [Transforming Commerce](https://blog.miva.com/tag/transforming-commerce) [Business Transformation Strategy (Step 3): Scale Marketing...](https://blog.miva.com/3-step-transformation-part-3-scale-marketing) Learn how to prepare your business to effectively bring in and retain customers. [Learn More](https://blog.miva.com/3-step-transformation-part-3-scale-marketing) ## [Transforming Commerce](https://blog.miva.com/tag/transforming-commerce) [New Podcast Episode Unpacks the Controversial Basecamp Post](https://blog.miva.com/basecamp-post-explained) [Learn More](https://blog.miva.com/basecamp-post-explained) ## [DTC](https://blog.miva.com/tag/dtc) [Transforming Commerce](https://blog.miva.com/tag/transforming-commerce) [Direct-to-Consumer (DTC) Optimization for Order Fulfillment](https://blog.miva.com/dtc-logistics-101) We break down the key components of DTC logistics and how to optimize each to improve efficiency, prepare for increased demand, and support growth. [Learn More](https://blog.miva.com/dtc-logistics-101) ## [Transforming Commerce](https://blog.miva.com/tag/transforming-commerce) [5 Creative Ways to Boost Ecommerce Customer Satisfaction](https://blog.miva.com/5-creative-ways-to-boost-ecommerce-customer-satisfaction) 2020 taught the world some valuable lessons. One of them is that, in the face of crisis, people and... [Learn More](https://blog.miva.com/5-creative-ways-to-boost-ecommerce-customer-satisfaction) ## [Transforming Commerce](https://blog.miva.com/tag/transforming-commerce) [WeWork and the Challenges of the “Visionary” Entrepreneur](https://blog.miva.com/wework-and-the-challenges-of-the-visionary-entrepreneur) [Learn More](https://blog.miva.com/wework-and-the-challenges-of-the-visionary-entrepreneur) ![White Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg) Powering the Next Era of Intelligent, Connected Commerce. [Get Pricing](https://www.miva.com/schedule-demo-admin) - [![White Facebook logo.](https://www.miva.com/images/svg/icons/icon-white-facebook.svg)](https://www.miva.com/social/facebook) - [![White X logo.](https://www.miva.com/images/svg/icons/icon-white-x.svg)](https://www.miva.com/social/x) - [![White LinkedIn logo.](https://www.miva.com/images/svg/icons/icon-white-linkedin.svg)](https://www.miva.com/social/linkedin) - [![White Instagram logo.](https://www.miva.com/images/svg/icons/icon-white-instagram.svg)](https://www.miva.com/social/instagram) ![Badge displaying that Miva was named Best Ecommerce Platform in 2020 by Vendors In Partnership.](https://www.miva.com/images/badges/best-ecomm-platform-2020.webp) - Solutions - [Why Miva](https://www.miva.com/why-miva) - [Platform Overview](https://www.miva.com/platform-overview) - [Miva Connect](https://www.miva.com/miva-connect) - [Vexture](https://www.miva.com/vexture) - [PageBuilder](https://www.miva.com/pagebuilder) - [MivaPay](https://www.miva.com/mivapay) - [MultiStorefront](https://www.miva.com/miva-multistorefront) - Business Type - [B2B](https://www.miva.com/b2b-ecommerce) - [B2C](https://www.miva.com/b2c-ecommerce-platform) - [Hybrid](https://www.miva.com/b2b-dtc-ecommerce-platform) - Community - [Customer Stories](https://www.miva.com/customer-stories) - [Technology Partners](https://www.miva.com/partners) - [Agency Partners](https://www.miva.com/miva-agency-partners) - [Forums](https://www.miva.com/forums/) - Resources - [Resource Center](https://www.miva.com/ecommerce-strategy-resource-guides) - [Blog](https://blog.miva.com/) - [Documentation](https://docs.miva.com/) - [App Store](https://apps.miva.com/) - [Miva Releases](https://www.miva.com/product-releases) - Compare Miva - [With Shopify](https://www.miva.com/miva-vs-shopify-plus) - [With BigCommerce](https://www.miva.com/miva-vs-bigcommerce) - [With Adobe Commerce (Magento)](https://www.miva.com/miva-vs-adobe-commerce-magento) - [With Salesforce Commerce](https://www.miva.com/miva-vs-salesforce-commerce) - Company - [About](https://www.miva.com/company) - [Leadership](https://www.miva.com/company/leadership) - [Diversity & Inclusion](https://www.miva.com/company/diversity-inclusion) - [Careers](https://www.miva.com/company/careers) - [Press Center](https://www.miva.com/press/) Copyright © 1997 – 2026 Miva®, Miva Merchant®, MivaPay®, Camp Miva®, Miva Connect®, Vexture®, Miva, Inc. All Rights Reserved. Terms & Policies - [Privacy Policy](https://www.miva.com/privacy) - [Cookie Policy](https://www.miva.com/cookie-policy) - [Job Applicants Privacy](https://www.miva.com/miva-applicant-privacy-notice) - [Intellectual Property](https://www.miva.com/intellectualproperty) - [Terms of Service](https://www.miva.com/pdf/SaaS_TOS.pdf) - [Non-Compliance Policy](https://www.miva.com/miva-software-updates) ```json { "@context" : "https://schema.org", "@id" : "https://blog.miva.com/#webpage", "@type" : "CollectionPage", "about" : { "@id" : "https://www.miva.com/#organization" }, "description" : "Expert ecommerce strategy, visual content, and pro tips for omnichannel enterprise sales. Resources and best practices for online business.", "inLanguage" : "en-US", "isPartOf" : { "@id" : "https://blog.miva.com/#website" }, "name" : "Miva Blog — Ecommerce Strategy & Inspiration Center", "url" : "https://blog.miva.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://blog.miva.com/#website", "@type" : "WebSite", "description" : "Expert ecommerce strategy, visual content, and pro tips for omnichannel enterprise sales.", "inLanguage" : "en-US", "name" : "Miva Blog", "publisher" : { "@id" : "https://www.miva.com/#organization" }, "url" : "https://blog.miva.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.miva.com/#organization", "@type" : "Organization", "areaServed" : "US", "contactPoint" : { "@type" : "ContactPoint", "availableLanguage" : "English", "contactType" : "customer support", "email" : "sales@miva.com", "telephone" : "+1-800-608-6482" }, "description" : "Miva is an enterprise ecommerce platform built for high-SKU, B2B, and DTC merchants requiring advanced catalog management, AI-powered search, and flexible storefronts.", "foundingDate" : "1996", "legalName" : "Miva Inc.", "logo" : { "@type" : "ImageObject", "height" : 60, "url" : "https://www.miva.com/images/new-images/mivainc-logo.png", "width" : 300 }, "name" : "Miva", "sameAs" : [ "https://twitter.com/miva", "https://www.facebook.com/mivainc", "https://www.linkedin.com/company/miva-merchant", "https://www.instagram.com/mivamerchant/", "https://vimeo.com/mivamerchant", "https://en.wikipedia.org/wiki/Miva_Merchant" ], "url" : "https://www.miva.com/" } ```