Store Spotlight: Waechter’s Fine Fabrics

In 1929, when Waechter’s Fine Fabrics opened its doors for the first time, the fabric store relied on mail-order catalogues and good relationships with shippers and suppliers around the world.  Today, the store continues this distance ordering tradition with its thriving ecommerce store, powered by Miva Merchant.

As it has for decades, Waechter’s specializes in fine, natural fiber fabrics, patterns and notions, including silk, wool, cotton, and linen, and has a broad customer base both domestically (in the United States) and internationally.

“We looked at other providers, but decided on Miva Merchant because of the active support within the user forums and development community. We needed a software solution that was flexible enough to allow customization for our visual design and certain functions like our nifty quantity slider. But we also required an administrative interface that would suit the needs of our employees as they handle our inventory and process orders.” says Joyce Yarling, who has owned Waechter’s Fine Fabrics since 2005.

The store currently carries around 5,000 different products, and boasts many customized features, including a unique online slider that allows customers to order fabric in fractions of yardage. Joyce credits the talents of her web mistress, Heather Gordon, as well as the flexibility of the Miva Merchant platform with the success of her online store.