As anyone who has ever taken up a specialized sport knows, finding the proper supplies and equipment needed at an affordable price can sometimes be difficult. Our Store Spotlight this week, The Martial Arts Store, sells a wide variety of martial arts gear and equipment online.
Founded in 2000 by Stephen LaBar, a 2nd Degree Black Belt in Yoshukai Karate, the store’s mission is to provide martial arts equipment and gear, as well as superior customer service. Currently, the store carries over 1,000 products from a variety of vendors, such as TMAS, Golden Tiger, and Adidas.
In order to provide a personalized customer experience, The Martial Arts Store also uses several different modules, including Toolkit, Power Search, Basket Price Combination, Gift Certificate Manager, Welcome and Password Email, and Coupons.
“Back when Miva Merchant was first released, it was one of the few inexpensive ecommerce systems with full customizability. Like a chameleon, Miva Merchant is able to adapt to change in the ecommerce/online environment without costing a fortune, says LaBar. “