--- title: "Store Spotlight: Night Optics USA" description: Since 1994, Night Optics USA has been providing night-vision goggles and other day and night vision and thermal imaging products and accessories.   image: https://blog.miva.com/hubfs/Blog%20-%20Default%20Featured%20Images/General-Featured-Image-Woman-Holding-Phone-Smiling-Photo-Blog-2520x1592.jpg --- - [![Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg)](https://www.miva.com) - ![White X close button](https://www.miva.com/images/svg/icons/icon-x-white.svg) - Why Choose Miva - Solutions - [Why Miva Simplify Complexity](https://www.miva.com/why-miva) - [Platform Overview A Complete Ecommerce Solution](https://www.miva.com/platform-overview) - [Miva Connect Real-time Native Connections](https://www.miva.com/miva-connect) - [Vexture AI-powered Product Discovery](https://www.miva.com/vexture) - [PageBuilder No-code Page Creation](https://www.miva.com/pagebuilder) - [MivaPay Flexible Native Payment Solution](https://www.miva.com/mivapay) - Business Type - [B2B Robust Business Tools Built-In](https://www.miva.com/b2b-ecommerce) - [B2C Designed for Agility](https://www.miva.com/b2c-ecommerce-platform) - [Hybrid B2B + B2C, All Managed Together](https://www.miva.com/b2b-dtc-ecommerce-platform) - [Enterprise](https://www.miva.com/enterprise-ecommerce-platform) - Resources - Community - [Customer Stories Case Studies and Featured Stores Built With Miva](https://www.miva.com/customer-stories) - [Technology Partners An Ecosystem Built for Flexibility](https://www.miva.com/partners) - [Agency Partners Helping You Build and Grow](https://www.miva.com/miva-agency-partners) - Resources - [Resource Center Browse Our Extensive Library](https://www.miva.com/ecommerce-strategy-resource-guides) - [Blog Explore Miva Insights on Ecommerce](https://blog.miva.com/) - [Documentation Answers for All Your Miva Questions](https://docs.miva.com/) - [Get Pricing](https://www.miva.com/schedule-demo-admin) [![Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg)](https://www.miva.com) - Why Choose Miva - Solutions - [Why Miva Simplify Complexity](https://www.miva.com/why-miva) - [Platform Overview A Complete Ecommerce Solution](https://www.miva.com/platform-overview) - [Miva Connect Real-time Native Connections](https://www.miva.com/miva-connect) - [Vexture AI-powered Product Discovery](https://www.miva.com/vexture) - [PageBuilder No-code Page Creation](https://www.miva.com/pagebuilder) - [MivaPay Flexible Native Payment Solution](https://www.miva.com/mivapay) - Business Type - [B2B Robust Business Tools Built-In](https://www.miva.com/b2b-ecommerce) - [B2C Designed for Agility](https://www.miva.com/b2c-ecommerce-platform) - [Hybrid B2B + B2C, All Managed Together](https://www.miva.com/b2b-dtc-ecommerce-platform) [![](https://www.miva.com/images/webp/apex-stat.webp)](https://www.miva.com/case-studies/apex-tools) Your Partner for Growth See how Apex Tool drove a 57% revenue lift with Miva's Vexture® solution. - [Enterprise](https://www.miva.com/enterprise-ecommerce-platform) - Resources - Community - [Customer Stories Case Studies and Featured Stores Built With Miva](https://www.miva.com/customer-stories) - [Technology Partners An Ecosystem Built for Flexibility](https://www.miva.com/partners) - [Agency Partners Helping You Build and Grow](https://www.miva.com/miva-agency-partners) - Resources - [Resource Center Browse Our Extensive Library](https://www.miva.com/ecommerce-strategy-resource-guides) - [Blog Explore Miva Insights on Ecommerce](https://blog.miva.com/) - [Documentation Answers for All Your Miva Questions](https://docs.miva.com/) - [Get Pricing](https://www.miva.com/schedule-demo-admin) - ![White, three-lined, menu icon.](https://www.miva.com/images/svg/icons/icon-menu.svg) # Store Spotlight: Night Optics USA By Miva | June 2, 2011 - [Miva News](https://blog.miva.com/tag/miva-news) ![Woman on mobile phone](https://blog.miva.com/hubfs/Blog%20-%20Default%20Featured%20Images/General-Featured-Image-Woman-Holding-Phone-Smiling-Photo-Blog-2520x1592.jpg) ### Before You Read On... See why top ecommerce brands use Miva’s no-code platform to run multiple stores, manage massive catalogs, and grow their revenue. [Book a Demo of Miva](https://www.miva.com/schedule-demo-admin) Even the sharpest eyes need a little help sometimes, especially when it comes to spotting concealed objects, things that are far away, or viewing objects and people at night. Since 1994, Night Optics USA has been providing night-vision goggles and other day and night vision and thermal imaging products and accessories for local and federal law enforcement agencies, government agencies, and commercial and non-commercial applications. ![Night-Optics-Home-Page](https://blog.miva.com/hs-fs/hubfs/Night-Optics-Home-Page.jpeg?width=793&name=Night-Optics-Home-Page.jpeg) In 1998, Night Optics launched an online store, and launched their first ecommerce store in 2001. In 2006, they moved to the Miva Merchant ecommerce platform. On March 2nd of this year, Night Optics launched a re-designed version of their ecommerce site with help from Rosdigital Creative Solutions, owned by Night Optics USA Director of Marketing and Creative Development, Rolando Petit. “We’re happy with Miva Merchant and our ability to do so much with it, “says Petit. “The [Community Forum](https://miva.com/forums/) and other resources mean that you will rarely be left without answers to questions. We also like the ability to incorporate other scripting languages like PHP and jQuery to create a more rich experience for the user. It just works and at the end of the day, that is all you need.” Besides selling a wide variety of products, the site also offers information about the history of night vision technology, how night vision technology works, a glossary of terms, and other helpful resources. ![Night-Optics-History-Of-Night-Vision-Technology](https://blog.miva.com/hs-fs/hubfs/Night-Optics-History-Of-Night-Vision-Technology.jpeg?width=803&name=Night-Optics-History-Of-Night-Vision-Technology.jpeg) Currently, the store carries around 250 products in stock. Over the next six months, however, approximately 300-500 products are expected to be added. While many of their customers are government and law enforcement agencies, Night Optics also caters to hunting enthusiasts and other night vision product users. “As time goes on, we will continue to do cool and innovative things with Miva Merchant,” says Petit. ![Night-Optics-Night-Vision-Goggles](https://blog.miva.com/hs-fs/hubfs/Night-Optics-Night-Vision-Goggles.jpeg?width=805&name=Night-Optics-Night-Vision-Goggles.jpeg) [Back to top](https://blog.miva.com/store-spotlight-night-optics-usa#postAnchor) ### Want to read this blog offline? No worries, download the PDF version now and enjoy your reading later... Download PDF ![Image of Miva.](https://blog.miva.com/hubfs/Miva%2010/Miva%2010%20Email%20images/miva-logo-square.png) Miva Miva offers a flexible and adaptable ecommerce platform that evolves with businesses and allows them to drive sales, maximize average order value, cut overhead costs, and increase revenue. 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