Many people believe that the jewelry that they wear is an inner reflection of their style, tastes, and personality. This week’s Store Spotlight, LUZ Jewelry, specializes in one-of-a-kind jewelry pieces for both men and women, all designed by LUZ Jewelry founder Houman Omidifar.
Luz Jewelry
While many of the pieces available on the site are designed for women, Houman believes that offering a variety of jewelry selections for men is just as important. “When I create men’s rings or men’s bracelets, I have in mind what I would choose to wear,” he says. “The choices for men have been limited. I would like to offer men with a way to express themselves with very stylish and luxury fashion.”
For approximately 10 years, Houman has sold his original creations online using the Miva Merchant ecommerce platform and has seen the functionalities and capabilities of the software grow dramatically during that time.
“One of our main goals designing our site, since we are a high end designer luxury item, was not to have a typical online store, says Houman. “Instead, wanted to create a sense of romance and of story, a brand behind the site first, before you realize that it’s an actual ecommerce site. Put simply: we wanted an ecommerce site without an ecommerce site feel. And with Miva Merchant being so customizable we were able to create that.”