--- title: "Store Spotlight: In The Hole Golf" description: For the past 12 years, our Store Spotlight, In The Hole Golf has provided golfers with professional quality golf equipment, accessories, and more. image: https://blog.miva.com/hubfs/Blog%20-%20Default%20Featured%20Images/General-Featured-Image-Man-Talking-Phone-Writing-Laptop-Office-Working-Photo-Blog-2520x1592.jpg --- - [![Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg)](https://www.miva.com) - ![White X close button](https://www.miva.com/images/svg/icons/icon-x-white.svg) - Why Choose Miva - Solutions - [Why Miva Simplify Complexity](https://www.miva.com/why-miva) - [Platform Overview A Complete Ecommerce Solution](https://www.miva.com/platform-overview) - [Miva Connect Real-time Native Connections](https://www.miva.com/miva-connect) - [Vexture AI-powered Product Discovery](https://www.miva.com/vexture) - [PageBuilder No-code Page Creation](https://www.miva.com/pagebuilder) - [MivaPay Flexible Native Payment Solution](https://www.miva.com/mivapay) - Business Type - [B2B Robust Business Tools Built-In](https://www.miva.com/b2b-ecommerce) - [B2C Designed for Agility](https://www.miva.com/b2c-ecommerce-platform) - [Hybrid B2B + B2C, All Managed Together](https://www.miva.com/b2b-dtc-ecommerce-platform) - [Enterprise](https://www.miva.com/enterprise-ecommerce-platform) - Resources - Community - [Customer Stories Case Studies and Featured Stores Built With Miva](https://www.miva.com/customer-stories) - [Technology Partners An Ecosystem Built for Flexibility](https://www.miva.com/partners) - [Agency Partners Helping You Build and Grow](https://www.miva.com/miva-agency-partners) - Resources - [Resource Center Browse Our Extensive Library](https://www.miva.com/ecommerce-strategy-resource-guides) - [Blog Explore Miva Insights on Ecommerce](https://blog.miva.com/) - [Documentation Answers for All Your Miva Questions](https://docs.miva.com/) - [Get Pricing](https://www.miva.com/schedule-demo-admin) [![Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg)](https://www.miva.com) - Why Choose Miva - Solutions - [Why Miva Simplify Complexity](https://www.miva.com/why-miva) - [Platform Overview A Complete Ecommerce Solution](https://www.miva.com/platform-overview) - [Miva Connect Real-time Native Connections](https://www.miva.com/miva-connect) - [Vexture AI-powered Product Discovery](https://www.miva.com/vexture) - [PageBuilder No-code Page Creation](https://www.miva.com/pagebuilder) - [MivaPay Flexible Native Payment Solution](https://www.miva.com/mivapay) - Business Type - [B2B Robust Business Tools Built-In](https://www.miva.com/b2b-ecommerce) - [B2C Designed for Agility](https://www.miva.com/b2c-ecommerce-platform) - [Hybrid B2B + B2C, All Managed Together](https://www.miva.com/b2b-dtc-ecommerce-platform) [![](https://www.miva.com/images/webp/apex-stat.webp)](https://www.miva.com/case-studies/apex-tools) Your Partner for Growth See how Apex Tool drove a 57% revenue lift with Miva's Vexture® solution. - [Enterprise](https://www.miva.com/enterprise-ecommerce-platform) - Resources - Community - [Customer Stories Case Studies and Featured Stores Built With Miva](https://www.miva.com/customer-stories) - [Technology Partners An Ecosystem Built for Flexibility](https://www.miva.com/partners) - [Agency Partners Helping You Build and Grow](https://www.miva.com/miva-agency-partners) - Resources - [Resource Center Browse Our Extensive Library](https://www.miva.com/ecommerce-strategy-resource-guides) - [Blog Explore Miva Insights on Ecommerce](https://blog.miva.com/) - [Documentation Answers for All Your Miva Questions](https://docs.miva.com/) - [Get Pricing](https://www.miva.com/schedule-demo-admin) - ![White, three-lined, menu icon.](https://www.miva.com/images/svg/icons/icon-menu.svg) # Store Spotlight: In The Hole Golf By Miva | June 22, 2011 - [Miva News](https://blog.miva.com/tag/miva-news) ![Business man sitting at a desk talking on the phone](https://blog.miva.com/hubfs/Blog%20-%20Default%20Featured%20Images/General-Featured-Image-Man-Talking-Phone-Writing-Laptop-Office-Working-Photo-Blog-2520x1592.jpg) ### Before You Read On... See why top ecommerce brands use Miva’s no-code platform to run multiple stores, manage massive catalogs, and grow their revenue. [Book a Demo of Miva](https://www.miva.com/schedule-demo-admin) When it comes to the game of golf, serious players know that the right equipment and accessories are essential. For the past 12 years, our Store Spotlight, [In The Hole Golf](https://www.intheholegolf.com/) has provided golfers with professional quality golf equipment, accessories, and more. ![in-the-hole-golf-homepage](https://blog.miva.com/hs-fs/hubfs/in-the-hole-golf-homepage.jpeg?width=770&name=in-the-hole-golf-homepage.jpeg) What began as a small, online boutique store offering between 6-12 products at any given time has grown into a full-fledged ecommerce store containing over 4,500 products from major golf equipment manufacturers. For the past 8 years, In The Hole Golf has used Miva Merchant as their ecommerce solution. They believe that the greatest advantage of Miva Merchant is the supportive community. After running on Miva Merchant 4 for many years, In The Hole Golf recently made the decision to upgrade to MM 5.5. This upgrade involved a complete redesign of the website, including changes to the navigation using [Search Spring](https://www.searchspring.net/), the addition of RateVoice reviews and comments, and several other site changes and additions. > “When we first started, ecommerce was it its early stages,” says Michael Lynch of In The Hole Golf. “There weren’t a lot of robust shopping carts that were readily available.  We needed a shopping cart that was very user friendly for us to administer, as well as for our customers to navigate.  Miva Merchant was the best choice at the time, and has continued to evolve.  We’re happy with our choice, even after over 8 years with Miva Merchant." 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