Store Spotlight: In The Hole Golf

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By Miva | June 22, 2011
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When it comes to the game of golf, serious players know that the right equipment and accessories are essential. For the past 12 years, our Store Spotlight, In The Hole Golf has provided golfers with professional quality golf equipment, accessories, and more.


What began as a small, online boutique store offering between 6-12 products at any given time has grown into a full-fledged ecommerce store containing over 4,500 products from major golf equipment manufacturers.

For the past 8 years, In The Hole Golf has used Miva Merchant as their ecommerce solution. They believe that the greatest advantage of Miva Merchant is the supportive community.

After running on Miva Merchant 4 for many years, In The Hole Golf recently made the decision to upgrade to MM 5.5. This upgrade involved a complete redesign of the website, including changes to the navigation using Search Spring, the addition of RateVoice reviews and comments, and several other site changes and additions.

“When we first started, ecommerce was it its early stages,” says Michael Lynch of In The Hole Golf. “There weren’t a lot of robust shopping carts that were readily available.  We needed a shopping cart that was very user friendly for us to administer, as well as for our customers to navigate.  Miva Merchant was the best choice at the time, and has continued to evolve.  We’re happy with our choice, even after over 8 years with Miva Merchant."

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Author's Bio


Miva offers a flexible and adaptable ecommerce platform that evolves with businesses and allows them to drive sales, maximize average order value, cut overhead costs, and increase revenue. Miva has been helping businesses realize their ecommerce potential for over 20 years and empowering retail, wholesale, and direct-to-consumer sellers across all industries to transform their business through ecommerce.

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