Get ready to be amazed by the custom creations of Delicious Corsets and their flagship showroom, Delicious Boutique, whose online store is so branded you can’t help but be impressed. Psydde Delicious and Amy Delicious (no relation), are co-owners & founders of DeliciousBoutique.com, a custom Corseterie and men’s & women’s clothing boutique, that started in 1995 offering original custom made corsets to people seeking quality craftsmanship over low quality costume corsets.
Delicious Boutique recently launched the gorgeous store you see above only after overcoming some hurdles. Combining multiple departments was a huge challenge facing Delicious Boutique’s latest website because each department has its own identity yet in some way ties to the others. Originally the business consisted of 3 e-commerce websites (DeliciousCorsets.com, DeliciousBoutique.com, CorsetMaking.com) through the same Miva Merchant 4 store.
Glendale Designs helped combine the corset line with the boutique products in one store by creating a consistent look and feel that changes slightly depending on whether you are viewing the private line of Delicious Corsets, or other designers’ work through the Delicious Boutique. This allows customers who may have been aware of only one facet of the business to see an entire collection of offerings.
In addition to its online store Delicious Boutique operates two retail locations in Philadelphia; their original Delicious Boutique & Corseterie and their men’s store, Delicious Sideshow, which launched in 2009.
Such a beautiful site and a business that has been expanding online & offline during a massive recession begs the question of what is breeding success for Delicious Boutique; here is Psydde’s reply:
I think our biggest success has been our evolution and ability to adapt. As is common in business, not all things went exactly as we expected. We have paid attention to changes in our business and in our market, and rather than resisting change we have flirted with it and made it our own! At different times different departments will out-perform others and resources will need to be spread to the areas where they are needed.”
Are you new to e-commerce and want to replicate the success of Delicious Boutique? Psydde gives this advice to those looking to start their own online store,
Advice to webstore startups; know your market, know what your competitors are doing, and know how you can do it differently and better. Sounds very generic, but that’s a lot of what got us going. Having an awesome webstore is one thing, but letting people know it’s there is another… Promote the heck out of your store, everywhere that MATTERS, promoting in the wrong places is a waste of resources.”
When you are ready to unleash your inner Rock Star head over to Delicious Boutique and use coupon code “MIVASPOT” to get 10% off any online purchase until August 31, 2010. My personal favorite is the Jan Hilmer MC2 Brown Leather Jacket so if you’re looking to bribe me now you know how!
