--- title: "Store Spotlight: Creative Breakfast Concepts" description: This week, our store spotlight is on Creative Breakfast Concepts, a leading provider of breakfast presentation, design services, product delivery, and planning. image: https://blog.miva.com/hubfs/Blog%20-%20Default%20Featured%20Images/General-Featured-Image-Woman-Shipping-Boxes-Warehouse-Talking-Phone-Photo-Blog-2520x1592.jpg --- - [![Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg)](https://www.miva.com) - ![White X close button](https://www.miva.com/images/svg/icons/icon-x-white.svg) - Why Choose Miva - Solutions - [Why Miva Simplify Complexity](https://www.miva.com/why-miva) - [Platform Overview A Complete Ecommerce Solution](https://www.miva.com/platform-overview) - [Miva Connect Real-time Native Connections](https://www.miva.com/miva-connect) - [Vexture AI-powered Product Discovery](https://www.miva.com/vexture) - [PageBuilder No-code Page Creation](https://www.miva.com/pagebuilder) - [MivaPay Flexible Native Payment Solution](https://www.miva.com/mivapay) - [InsureShield Increasing Customer Confidence at Checkout](https://www.miva.com/insureshield) - Business Type - [B2B Robust Business Tools Built-In](https://www.miva.com/b2b-ecommerce) - [B2C Designed for Agility](https://www.miva.com/b2c-ecommerce-platform) - [Hybrid B2B + B2C, All Managed Together](https://www.miva.com/b2b-dtc-ecommerce-platform) - [Enterprise](https://www.miva.com/enterprise-ecommerce-platform) - Resources - Community - [Customer Stories Case Studies and Featured Stores Built With Miva](https://www.miva.com/customer-stories) - [Technology Partners An Ecosystem Built for Flexibility](https://www.miva.com/partners) - [Agency Partners Helping You Build and Grow](https://www.miva.com/miva-agency-partners) - Resources - [Resource Center Browse Our Extensive Library](https://www.miva.com/ecommerce-strategy-resource-guides) - [Blog Explore Miva Insights on Ecommerce](https://blog.miva.com/) - [Documentation Answers for All Your Miva Questions](https://docs.miva.com/) - [Get Pricing](https://www.miva.com/schedule-demo-admin) [![Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg)](https://www.miva.com) - Why Choose Miva - Solutions - [Why Miva Simplify Complexity](https://www.miva.com/why-miva) - [Platform Overview A Complete Ecommerce Solution](https://www.miva.com/platform-overview) - [Miva Connect Real-time Native Connections](https://www.miva.com/miva-connect) - [Vexture AI-powered Product Discovery](https://www.miva.com/vexture) - [PageBuilder No-code Page Creation](https://www.miva.com/pagebuilder) - [MivaPay Flexible Native Payment Solution](https://www.miva.com/mivapay) - [InsureShield Increasing Customer Confidence at Checkout](https://www.miva.com/insureshield) - Business Type - [B2B Robust Business Tools Built-In](https://www.miva.com/b2b-ecommerce) - [B2C Designed for Agility](https://www.miva.com/b2c-ecommerce-platform) - [Hybrid B2B + B2C, All Managed Together](https://www.miva.com/b2b-dtc-ecommerce-platform) [![](https://www.miva.com/images/webp/apex-stat.webp)](https://www.miva.com/case-studies/apex-tools) Your Partner for Growth See how Apex Tool drove a 57% revenue lift with Miva's Vexture® solution. - [Enterprise](https://www.miva.com/enterprise-ecommerce-platform) - Resources - Community - [Customer Stories Case Studies and Featured Stores Built With Miva](https://www.miva.com/customer-stories) - [Technology Partners An Ecosystem Built for Flexibility](https://www.miva.com/partners) - [Agency Partners Helping You Build and Grow](https://www.miva.com/miva-agency-partners) - Resources - [Resource Center Browse Our Extensive Library](https://www.miva.com/ecommerce-strategy-resource-guides) - [Blog Explore Miva Insights on Ecommerce](https://blog.miva.com/) - [Documentation Answers for All Your Miva Questions](https://docs.miva.com/) - [Get Pricing](https://www.miva.com/schedule-demo-admin) - ![White, three-lined, menu icon.](https://www.miva.com/images/svg/icons/icon-menu.svg) # Store Spotlight: Creative Breakfast Concepts By Miva | February 16, 2011 - [Miva News](https://blog.miva.com/tag/miva-news) ![woman in a warehouse shipping boxes](https://blog.miva.com/hubfs/Blog%20-%20Default%20Featured%20Images/General-Featured-Image-Woman-Shipping-Boxes-Warehouse-Talking-Phone-Photo-Blog-2520x1592.jpg) ### Before You Read On... See why top ecommerce brands use Miva’s no-code platform to run multiple stores, manage massive catalogs, and grow their revenue. [Book a Demo of Miva](https://www.miva.com/schedule-demo-admin) This week, our store spotlight is on [Creative Breakfast Concepts](https://www.creativebreakfast.com/), a leading provider of breakfast presentation, design services, product delivery, and planning. CBC works with many major hotel chains in the United States, including Hampton Inn, AmericInns, Best Western, LaQuinta, and others, in addition to independently-owned and operated hotels across the country. ![screenshot of creative breakfast concepts homepage](https://blog.miva.com/hs-fs/hubfs/Blog/creative-breakfast-home.jpeg?width=600&name=creative-breakfast-home.jpeg) For over 15 years, Creative Breakfast Concepts has been helping hoteliers across the United States provide the complimentary breakfast services that their guests have come to expect. When it came time to improve the way that they sell their wide variety of breakfast-related supplies and dispensary equipment, Creative Breakfast Concepts turned to the Miva Merchant shopping cart platform because of its versatility and user-friendly interface. Like all sites that sell a wide variety of products and services, CBC was faced with the problem of how to make it quick and easy for customers to purchase what they need without having to go through the often-frustrating process of searching through poorly-organized categories. “I’m not that computer literate,” says CBC President Bill Scatchard, “but one thing that I did not want was for visitors to have to keep scrolling down to find a product. Going to a new page is better.” Aside from selling juice, cereal, coffee, fruit, dairy, pastry, and hot food dispensers, warmers, and related products; CBC also sells a wide variety of ceramic and melamine dishes, as well as counter refrigerators, kitchen utensils, and many other items. Additionally, customers can also order printed name badges emblazoned with the logo of their hotel, and can request Breakfast Presentation profiles, designed to help hotels make the most of their available space for food service and present their guests with an attractive, user-friendly, self-serve breakfast option. “I wanted the site to be exciting and grab the customer’s attention without being too busy or hard to find information/items,” adds Scatchard.” If it’s going to work, it has to be user-friendly.” The newly-launched site, which sells about 500 different products, has been live since January 3rd, 2011. Since then, says Scatchard, both sales and traffic have dramatically increased. 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