--- title: "Store Spotlight: CopShoes" description: Since 1946, this week’s Store Spotlight, CopShoes, has sold shoes for military, law enforcement, medical and rescue professionals.  Recently, CopShoes.com underwent a redesign, courtesy of Miva Merchant’s Professional Services Department. image: https://blog.miva.com/hubfs/Blog%20-%20Default%20Featured%20Images/General-Featured-Image-Man-Smiling-Writing-Laptop-Office-Working-Photo-Blog-2520x1592.jpg --- - [![Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg)](https://www.miva.com) - ![White X close button](https://www.miva.com/images/svg/icons/icon-x-white.svg) - Why Choose Miva - Solutions - [Why Miva Simplify Complexity](https://www.miva.com/why-miva) - [Platform Overview A Complete Ecommerce Solution](https://www.miva.com/platform-overview) - [Miva Connect Real-time Native Connections](https://www.miva.com/miva-connect) - [Vexture AI-powered Product Discovery](https://www.miva.com/vexture) - [PageBuilder No-code Page Creation](https://www.miva.com/pagebuilder) - [MivaPay Flexible Native Payment Solution](https://www.miva.com/mivapay) - Business Type - [B2B Robust Business Tools Built-In](https://www.miva.com/b2b-ecommerce) - [B2C Designed for Agility](https://www.miva.com/b2c-ecommerce-platform) - [Hybrid B2B + B2C, All Managed Together](https://www.miva.com/b2b-dtc-ecommerce-platform) - [Enterprise](https://www.miva.com/enterprise-ecommerce-platform) - Resources - Community - [Customer Stories Case Studies and Featured Stores Built With Miva](https://www.miva.com/customer-stories) - [Technology Partners An Ecosystem Built for Flexibility](https://www.miva.com/partners) - [Agency Partners Helping You Build and Grow](https://www.miva.com/miva-agency-partners) - Resources - [Resource Center Browse Our Extensive Library](https://www.miva.com/ecommerce-strategy-resource-guides) - [Blog Explore Miva Insights on Ecommerce](https://blog.miva.com/) - [Documentation Answers for All Your Miva Questions](https://docs.miva.com/) - [Get Pricing](https://www.miva.com/schedule-demo-admin) [![Miva, Inc logo.](https://www.miva.com/images/logos/miva-type-white.svg)](https://www.miva.com) - Why Choose Miva - Solutions - [Why Miva Simplify Complexity](https://www.miva.com/why-miva) - [Platform Overview A Complete Ecommerce Solution](https://www.miva.com/platform-overview) - [Miva Connect Real-time Native Connections](https://www.miva.com/miva-connect) - [Vexture AI-powered Product Discovery](https://www.miva.com/vexture) - [PageBuilder No-code Page Creation](https://www.miva.com/pagebuilder) - [MivaPay Flexible Native Payment Solution](https://www.miva.com/mivapay) - Business Type - [B2B Robust Business Tools Built-In](https://www.miva.com/b2b-ecommerce) - [B2C Designed for Agility](https://www.miva.com/b2c-ecommerce-platform) - [Hybrid B2B + B2C, All Managed Together](https://www.miva.com/b2b-dtc-ecommerce-platform) [![](https://www.miva.com/images/webp/apex-stat.webp)](https://www.miva.com/case-studies/apex-tools) Your Partner for Growth See how Apex Tool drove a 57% revenue lift with Miva's Vexture® solution. - [Enterprise](https://www.miva.com/enterprise-ecommerce-platform) - Resources - Community - [Customer Stories Case Studies and Featured Stores Built With Miva](https://www.miva.com/customer-stories) - [Technology Partners An Ecosystem Built for Flexibility](https://www.miva.com/partners) - [Agency Partners Helping You Build and Grow](https://www.miva.com/miva-agency-partners) - Resources - [Resource Center Browse Our Extensive Library](https://www.miva.com/ecommerce-strategy-resource-guides) - [Blog Explore Miva Insights on Ecommerce](https://blog.miva.com/) - [Documentation Answers for All Your Miva Questions](https://docs.miva.com/) - [Get Pricing](https://www.miva.com/schedule-demo-admin) - ![White, three-lined, menu icon.](https://www.miva.com/images/svg/icons/icon-menu.svg) # Store Spotlight: CopShoes By Miva | May 9, 2012 - [Miva News](https://blog.miva.com/tag/miva-news) ![](https://blog.miva.com/hubfs/Blog%20-%20Default%20Featured%20Images/General-Featured-Image-Man-Smiling-Writing-Laptop-Office-Working-Photo-Blog-2520x1592.jpg) ### Before You Read On... See why top ecommerce brands use Miva’s no-code platform to run multiple stores, manage massive catalogs, and grow their revenue. [Book a Demo of Miva](https://www.miva.com/schedule-demo-admin) Since 1946, this week’s Store Spotlight, CopShoes, has sold shoes for military, law enforcement, medical and rescue professionals.  Recently, CopShoes.com underwent a redesign, courtesy of Miva Merchant’s Professional Services Department. Originally founded as a brick-and-mortar Army surplus wholesaler, the business evolved over time into a footwear-only business, and has been family owned for four generations. The ecommerce component of the family business, CopShoes.com, was founded in 2003 by Matthew Alper as a way to sell police and military footwear online part time via a Miva Merchant-powered ecommerce store.  Today, 99% of the company’s revenue comes from online sales. Working with Miva Merchant’s Professional Services Department,  Brian Gold,Vice President of Alper-Gold Websites, spearheaded a site redesign with the goal of improving the overall on-site shopping experience, both in terms of aesthetics and functionality. ![cop-shoes-cats](https://blog.miva.com/hs-fs/hubfs/cop-shoes-cats.jpeg?width=770&name=cop-shoes-cats.jpeg) Many features, including a customer wish list, social media integration, a completely revamped product page, and a streamlined checkout were implemented, and the result, is a site that reflects the expansion of the CopShoes.com online business while delivering the high level of customer service and satisfaction that long-time customers have come to expect. > “I had a vision of how I wanted the site to look and function after the redesign,” says Brian. “Miva Merchant was able to take that vision for the site redesign and make it into a reality.” [Back to top](https://blog.miva.com/store-spotlight-copshoes1#postAnchor) ### Want to read this blog offline? 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