Selling Seafood Online? 5 Things to Consider When Choosing an Ecommerce Platform

Can you really sell seafood online? With the right ecommerce platform...absolutely!

The thing is, not all platforms are created equal. That’s why it’s important for seafood suppliers to know the key questions they need to ask before choosing an ecommerce platform. When looking for an ecommerce platform, seafood suppliers should consider how the platform can help them expand their reach, ensure that they ship fresh seafood on time and to the right place, and  provide an excellent experience for their customers.

Ready to sell and ship fresh seafood coast-to-coast? Here are five key points to keep in mind when choosing an ecommerce platform for selling seafood online:

1. Do you need to sell wholesale to restaurants and other businesses?

Make sure your ecommerce platform supports selling wholesale to restaurants and other businesses. Wholesale selling typically requires different pricing strategies and complex business rules, so make sure that the platform can handle this type of selling. Look for a platform specifically designed for the complexities of B2B seafood selling that can offer a range of ordering options for wholesale customers.

2. Can the ecommerce platform connect to your essential back-office systems?

You’ll need to ensure that the platform you choose can connect with your back-office systems, such as inventory management, accounting, and customer relationship management. This will help streamline and automate processes for selling seafood online, including order fulfillment and invoicing customers.

3. Do you have a large or complex seafood catalog?

When selling seafood online, you may need to manage a complex catalog of products. Your ecommerce platform should make it easy to create and update product descriptions, prices, images, and other selling details. Look for a platform that allows you to quickly add new items in bulk or individually and set up unique business rules for each.

4. Does the platform support complex shipping requirements?

Shipping fresh seafood is a complex and delicate process. When selling seafood online, you’ll need to ensure that your products stay fresh and arrive on time. Look for an ecommerce platform that partners with trusted shipping solutions and allows you to create custom rules to accommodate the need for temperature-controlled shipping, time-sensitive fulfillment, and order tracking. This will help you avoid spoilage and keep customers informed about their orders.

5. Will the platform help you deliver an excellent customer experience?

Finally, you’ll want to choose a platform that will enable you to create an enjoyable and unique shopping experience. Look for features such as custom discounts and promotions, on-site product reviews, gift cards, loyalty programs, and easy-to-use search functions. This will make it easier for customers to find what they’re looking for and keep them coming back to your store.

By carefully considering these five key points, you can ensure that you choose the right ecommerce platform for selling seafood online. An effective ecommerce platform will enable you to streamline and automate processes, expand your reach, and provide an excellent customer experience—all of which can contribute to your success selling seafood online.