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Pinterest ROI: How to Measure the Value of Pins on Your Miva Store

Written by Miva | Jul 23, 2012

What’s the value of a Pin?  What really happens when customers click that logo?

Pinterest’s rapid rise to become the 3rd most popular social network in the U.S (behind only Facebook and Twitter) has this question on the minds of everyone in the eCommerce industry. With anecdotal reports claiming that Pins drive traffic and sales from high-value demographics, the Pin needs some hard data to prove its effectiveness.

With AddShoppers and Miva Merchant, it’s easy for you to find out exactly what Pins are worth to your store.

With our free reports you can easily see:

  • your most pinned product
  • which pins are driving sales
  • identify influencers
  • more social insights

Here’s how you start tracking the value of your Pins on Miva Merchant:

  • If you don’t have your free AddShoppers account yet, sign up now.

How much revenue are you getting per Pin? 

What percentage of your sales are driven by Pinterest?

What is Pinterest?

Pinterest is an online pinboard that lets you share and organize all the interesting things you find on the web. People use pinboards for everything from planning their weddings to decorating their homes with crafts, and organizing their favorite recipes.