---
title: "Performance Metrics 101: Know Your Website Front to Back"
description: Yottaa is an easy-to-use cloud service that brings speed, scale and security to any website.  They took a sample of 14,000 recently-tested sites in order to produce the statistics illustrated below. By measuring the user experience, site performance and content complexity, they have created this infographic to show you how you can know your website front to back.    
---

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# Performance Metrics 101: Know Your Website Front to Back

By Miva | November 15, 2012

- [Ecommerce Marketing](https://blog.miva.com/tag/ecommerce-marketing)
- [Ecommerce Analytics](https://blog.miva.com/tag/ecommerce-analytics)

### Before You Read On...

See why top ecommerce brands use Miva’s no-code platform to run   
multiple stores, manage massive catalogs, and grow their revenue.

[Book a Demo of Miva](https://www.miva.com/schedule-demo-admin)

[Yottaa](https://www.yottaa.com) is an easy-to-use cloud service that brings speed, scale and security to any website.  They recently took a sample of 14,000 recently-tested sites in order to produce the statistics illustrated below.  The sample created by gathering a wide span of brands, industries, and traffic ranks.  By measuring the user experience, site performance and content complexity, they have created this infographic to show you how you can know your website front to back.

The infographic shows that there are three key areas that you should look at to make sure your website is performing optimally: Front-end Performance, Content Complexity, and Back-end Performance. By learning your website inside and out by focusing on these factors, you will be able to optimize your website’s overall performance.  Every one of these metrics can have effects on your visitors’ experience.  It is important to measure and pay attention to these performance metrics in order to make sure that your site is optimized and ready to sell as much as possible.

![](https://blog.miva.com/hubfs/Imported_Blog_Media/missing-image-Jun-10-2021-02-55-23-10-PM-Jun-10-2021-07-54-46-29-PM.png)

## Tweetable Facts:

- The average webpage has 59 assets (images, CSS files, 3rd party plugins, etc.) [»Tweet This«](https://clicktotweet.com/of0uC)
- A 1-second page load delay drops your conversion rate by 7% [»Tweet This«](https://clicktotweet.com/Gu577)
- 90% of a webpage’s load time happens on front-end execution [»Tweet This«](https://clicktotweet.com/f2923)
- The average webpage size is 1.1MB [»Tweet This«](https://clicktotweet.com/peQaq)
- Typical back-end performance (time to last byte) for a website is only 0.8s! [»Tweet This«](https://clicktotweet.com/b8SeF)

---

**About Yottaa**  
 Founded in 2009, [Yottaa](https://www.yottaa.com) is a Boston-based cloud computing company driven by the pursuit of a better Internet experience. The company aspires to empower a new generation of interactive experience by innovating at the forefront of cloud computing.

Yottaa optimizes, protects and monitors websites and web applications, delivering speed, scale, security and actionable insight. Yottaa customers benefit from websites with better user experience, improved SEO and higher conversions.

This blog post was derived from the original which can be found [here](https://www.yottaa.com/blog/bid/237450/Infographic-Performance-Metrics-101-Know-Your-Website-Front-to-Back).

[Back to top](https://blog.miva.com/performance-metrics-101-know-your-website-front-to-back#postAnchor)

### Want to read this blog offline?

No worries, download the PDF version now and enjoy your reading later...

Download PDF

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