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More Choice, Easier Checkout Using Smart Payment Buttons

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By Miva | December 4, 2018
Woman paying for something online ecommerce store

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The latest version of PayPal Checkout is now available to Miva merchants. It’s adding dynamic buttons to the checkout process to help solve one of the most persistent merchant challenges: converting shoppers into buyers and reducing cart abandonment.

Get smart.

Smart Payment Buttons™ leverage data from PayPal’s global network of consumers to intelligently present the payment types most likely to help your shoppers convert. With Smart Payment Buttons, the most relevant payment types, including PayPal Credit,1 Pay with Venmo,2 and local alternative payment methods, are automatically displayed for shoppers around the world—helping to ensure that customers see the payment options that speak to their personal and local preferences.

Streamline checkout and increase conversion.

With PayPal, shoppers can complete payments in just a few taps, moving quickly through checkout. And with One Touch™ enabled on your website or app, customers can skip logging into PayPal altogether. In fact, merchants in the United States can see up to 82% more checkout conversions with PayPal Checkout.3

Offer relevant payment options and engage customers. 

Did you realize Venmo is the most used peer-to-peer payment app for Millennials,4 with a highly engaged mobile user base?

If younger shoppers are part of your target market, they’ll be pleased to see Venmo at checkout – and can help increase your brand exposure when they share purchases on the Venmo social feed.

PayPal Credit can also encourage shoppers to complete their purchases. According to a PayPal/comScore study, up to 53% of shoppers wouldn’t have made all of their purchases if PayPal Credit weren’t available.5

How to get started.

With one powerful integration, you can offer consumers new ways to pay today – and be prepared for how shoppers want to pay tomorrow.

Click here to see a short video demonstrating the customer experience when you offer Smart Payment Buttons.

Already a PayPal user? Upgrade to Smart Payment Buttons today.

New to PayPal? Get started today!

1 PayPal Credit is subject to consumer credit approval.

2 Pay with Venmo is only applicable to shoppers in the US. PayPal Credit is applicable to shoppers in the US and UK.

3 comScore online panel, Q4 2017. Analyzed shopping behavior of 1 million US consumers on 20 large merchant sites. Checkout conversion is measured from the point where consumer selects a payment type to completion of purchase.

4 April 2017 Whatsgoodly poll commissioned by LendEDU of 2,170 Millennials; 68% of Millennials surveyed who use payment apps use Venmo. Venmo average weekly usage is based on internal Venmo data of active users, FY2017.

5 Study commissioned by PayPal and conducted by comScore Research. comScore survey administered in Q3 2017 to over 2,100 US adults who have made online purchases in the past year. Specific questions may have been answered by a subset of the participants.

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Author's Bio

Miva

Miva offers a flexible and adaptable ecommerce platform that evolves with businesses and allows them to drive sales, maximize average order value, cut overhead costs, and increase revenue. Miva has been helping businesses realize their ecommerce potential for over 20 years and empowering retail, wholesale, and direct-to-consumer sellers across all industries to transform their business through ecommerce.

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