Miva 20th Anniversary - Celebrating 20 years of innovation

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By Miva | August 1, 2017
Miva 20 Year illustration.



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Congratulations to our entire Miva community on this important milestone.

From Startup to Star Player: Why Miva Ecommerce Shines

Miva was born in 1997, as one of the very first catalog-based ecommerce platforms. At the peak of a massive dotcom bubble, we rose with the vanguard of online pioneers who would build a new economic paradigm, and redefine the way the world interacted with information.

Our goal was to develop an ecommerce system which liberated businesses from the expensive and confusing challenges of online selling – and instead empower them to invest their time and resources into their products, growth, and customers.

Blog_Post__Pics_1024x627Miva’s early incarnations achieved many firsts. We were among the first providers to let merchants process real-time credit card transactions, at the forefront of cloud-hosted streaming updates, and on the leading edge of integrated ecommerce which married the best of selling, marketing, inventory control, and distribution.

Miva built its name through innovation, imagination, and perseverance, outlasting the vast majority of ecommerce startups to become an influential, privately-held company that is profitable after 20 years in business. In finance, this is the definition of a modern unicorn. Today, tens of thousands of businesses have logged more than 100 billion dollars in online sales with Miva software, a striking figure which demonstrates spectacular impact across every major industry in the global economy.

We are incredibly proud of the many accolades we have received in this time – including recently awarded #1 rankings for Customer Satisfaction and Results by independent user-fueled analyst G2 Crowd, and consistent citations as one of the top workplaces in our hometown of San Diego. We’ve gathered with our customers at MivaCon, which over 17 growing annual events has become an exciting and vital think tank for the development of new ecommerce ideas.

In 2017, Miva is evolving with a new movement in the way all companies do business and all customers shop. This year, we were thrilled to announce a substantial growth capital investment from Bison Capital Partners, an exciting new partnership which will fuel the next phase of our technology and deployment strategy.

The Miva Platform in 2017: State-of-the-Art Innovation Fueled by Passion

Today, we are proud to count among our clients a broad range of entrepreneurs, business teams, and dreamers. From brightly ambitious small businesses providing ever-more personalized service, to brilliantly-run American firms connecting customers with essential goods, to iconic manufacturers delivering their beloved brands to the world, Miva is there to inspire, facilitate, automate, and make “the impossible” possible.


Our signature ecommerce platform has grown exponentially in sophistication, release-by-release developing the key features and functionality every business needs to command the pace of ecommerce in a global economy. And we’re just getting started. The freedom and flexibility that began with cloud-hosted software and dynamic transactions has now expanded to encompass complete re-imaginings of branding, supply chain control, conversion optimization, and customer experience.

Driving this process is a vibrant ongoing dialogue between our customers and the entire Miva in-house team – our not-so-secret ingredient which clearly separates us from the competition. Our solutions architects and professional services innovators leverage the very best of ecommerce to create bold solutions for our clients every day.

True omni-channel reach and world class UI do not need to come at the expense of ROI and sustainable growth – indeed, our hope is that increasingly sophisticated automation & integration will liberate every business, empowering customized paths to profitability and creativity.

Looking Ahead: Imagining The Future of Ecommerce Today

As we look to the future, we know we’ll never be satisfied with simply studying today’s trends – we’re setting the tone for tomorrow’s ecommerce now, with all new frameworks on the way.

Let’s streamline the development process to give more businesses more access to frontline innovation. Let’s call upon a broad community of developers to join Miva and build the future together, one amazing site at a time. Let’s welcome new strategic partnerships, to benefit our customers with the very latest integrations for their stores.

Of course the story of the last 20 years is only the beginning. On this special anniversary, we deeply thank everyone who has already been a part of the Miva story. Now, we are excited to talk about the next year and the next decade and beyond, and everything that we want to imagine.


That’s always going to be the most important question for Miva, for every Miva business, and for every customer whose life is touched by our services: where do we go from here?

Happy Anniversary, Miva.



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Author's Bio


Miva offers a flexible and adaptable ecommerce platform that evolves with businesses and allows them to drive sales, maximize average order value, cut overhead costs, and increase revenue. Miva has been helping businesses realize their ecommerce potential for over 20 years and empowering retail, wholesale, and direct-to-consumer sellers across all industries to transform their business through ecommerce.

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