Miva Town Hall 2021 Q&A
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Miva’s Professional Services team successfully launched two brand new online stores to close out 2017. Both websites leverage the robust features of two different ReadyTheme website templates to create new and improved ecommerce stores and an enhanced customer experience. The additional custom features included in the website designs showcase the versatility that Miva offers its customers. Learn more about the website redesigns below.
Founded in 2001, Nova68 is a leading online retailer for modern and contemporary design pieces for any commercial or residential space. Their vast product line includes modern lighting, contemporary home décor, and modern furniture.
Nova 68 sells directly to consumers solely via their ecommerce store. Their online store is undeniably, the most important component of their online business, as they do not have a brick and mortar showroom where customers can browse and shop for products. It’s important for Nova 68 to provide customers with the best online shopping experience possible especially with no brick and mortar presence.
Prior to the website redesign, the storefront was considerably overwhelming to first-time visitors. The home page included a slider, category tree, grid of featured products, featured press, and a large quantity of text typically found in a blog post. Needless to say, the website was due for a simplistic overhaul that was designed to keep customers focused on purchasing products.
Nova 68 needed a well-designed online space to match their collection of high-end designer lighting and furniture. The modern design retailer turned to Miva for an updated, responsive website design. By implementing the Suivant ReadyTheme, Miva’s Professional Services team leveraged the ReadyTheme’s robust functionality to build the perfect ecommerce store for the modern retailer. The template’s built-in functionality like the drop down navigation, nicely showcases their extensive product categories, and the AJAX Add to Cart feature allows customers to easily see how many products are being added to their shopping cart. The refreshed website also incorporates beautiful, high-resolution imagery and detailed product descriptions to help customers find exactly what they are shopping for.
California Pet Pharmacy (CPP) is a fully licensed, accredited pet pharmacy that specializes in health products for animals of all sizes. Their product line includes flea, tick, and heartworm prevention as well as medications to help pet owners care for pets with arthritis and ear infections.
California Pet Pharmacy desperately needed a new website to stay relevant in the highly competitive online market of pet prescriptions, despite having a brick and mortar store in northern California. CPP’s ecommerce store was built and hosted with Yahoo!, prior to migrating to the Miva enterprise ecommerce platform. Limited by Yahoo!’s platform, CPP was in search of the best option for their enterprise business that enabled them to create customer accounts and establish a connection to cloud-based business management software, NetSuite. Miva’s Strategy and Solutions team talked through California Pet Pharmacy’s pain points and found that Miva’s platform provided them with the dedicated resources and functionality needed to run a successful online business.
Miva’s in-house Professional Services team built a brand new, sophisticated online store for California Pet Pharmacy. Based on the Levels ReadyTheme framework, the Miva Design team created a custom experience to help customers quickly locate the products their pets need. The updated design includes key branding elements like the cloud header and footer that brand-loyal customers have come to associate their brand with.
Katy Ellquist, Miva’s Digital Marketing Strategist, is an accomplished writer, marketer, and social media analyst who has created sophisticated content campaigns for a broad range of professional clients. She brings to Miva a complex understanding of ecommerce trends and techniques, building upon extensive digital agency experience and a prior role as direct liaison to Miva’s top accounts. Katy is a regular contributor to the Miva blog, covering essential ecommerce topics like design & development strategy, site optimization, and omnichannel selling, with the goal of increasing the actionable knowledgebase of the entire Miva community.
Miva offers a flexible and adaptable ecommerce platform that evolves with businesses and allows them to drive sales, maximize average order value, cut overhead costs, and increase revenue. Miva has been helping businesses realize their ecommerce potential for over 20 years and empowering retail, wholesale, and direct-to-consumer sellers across all industries to transform their business through ecommerce.